Shalla Bennett

Marketing Manager at Emporia Recreation Center
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Contact Information
us****@****om
(386) 825-5501
Location
Emporia, Kansas, United States, US

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2021 - Present

      Creating and executing marketing and communication plans for the Emporia Recreation Center with the goal of enhancing the quality of life for the Emporia community-Maintaining the ERC website by monitoring analytics and updating content to maximize the user experience-Writing, creating, printing and distributing marketing materials including a full program catalog for Spring, Summer and Winter seasons -Developing and executing yearly sponsorship drive to support youth sports programs and maintaining sponsor relationships to insure success year over year-Facilitating partnerships with local media as well as community organizations to insure positive exposure of our programming -Developing engaging content for social marketing as well as email marketing to support seasonal programming

    • Marketing Administrator
      • Jan 2020 - Present

    • United States
    • Retail Office Equipment
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2012 - Jan 2020

      Executed marketing plans and supported management in short-term and long-term sales goals for a family-owned business on a part-time basis -Managing weekly and monthly social media and email campaigns as well as local marketing plans including print and radio ad placement, copy, creative execution, approvals and billing-Supporting website activities including functionality reviews and content updates as well as providing customer support for online account set-ups and training-Organizing customer events and executing PR and advertising campaigns in support of events

    • Hospitals and Health Care
    • Marketing and Sales Coordinator
      • Nov 2011 - May 2012

      Developed and executed all marketing and sales strategies for a family-owned lighting management company specializing in energy-efficiency (Business closed in May 2012) -Planned and implemented an annual marketing plan in support of company sales strategy, including social media, on-line and printed collateral-Wrote and facilitated website redesign to optimize on-line presence as well as increase SEO-Worked closely with local advertising agency to execute updated branding elements according to new sales & marketing strategy and implemented updated website design

    • Owner
      • Mar 2009 - Sep 2011

      Launched and operated a children’s boutique focused on clothing, gifts and accessories-Worked closely with local KSBDC to create a multi-faceted business plan including a detailed budget, buying schedule and an annual marketing plan with seasonal promotions -Created and implemented all marketing materials and promotions including ads, radio spots, social media and public relations-Managed and executed day-to-day functions including sales, customer service, bookkeeping, buying, receiving and merchandising-Interacted with Emporia Main Street and Emporia Chamber of Commerce members and participated in events and on committees to insure the vitality of local small businesses in the area

    • United States
    • Retail
    • Marketing Communications Specialist II - Consumer/Retailer Advertising
      • Nov 2005 - Mar 2009

      Manage, execute and develop marketing materials for indirect channel use within the Sprint Nextel Co-op Reimbursement Program • Collaborate with business partners on strategic direction for channel marketing program support to insure successful execution of launch objectives and to support Indirect Market Management consumer sales goals• Work with cross-functional groups and agency partners to create advertising, direct mail, billboards, radio and television spots to support handset and service plan offers at the local dealer level• Coordinate technical execution of marketing materials on the Co-op program website as well as provide direction and feedback on navigation, layout, tools and functions of the website• Analyze monthly co-op utilization reports to assess marketing programs and tailor materials/ messaging to better serve the local dealer channel

    • Marketing Communication Specialist I - Retail Comm
      • May 2004 - Nov 2005

      Manage, develop and execute strategic point of sale messaging and materials to support Consumer promotions and increase purchase consideration at indirect retail channels• Provide creative direction for promotional point of purchase and collateral materials to meet Consumer launch objectives • Support Local Field Marketing team by facilitating strategic execution of field-specific promotional offers through the collateral process • Create and execute POP Optimization Research system and provide ongoing analysis of market research data to Executive Management

    • Literature Fulfillment Analyst • SEBU Logistics
      • Aug 2002 - May 2004

      Plan, schedule and execute literature fulfillment within the Sprint Nextel Logistics distribution chain • Maintain open communication within cross functional groups to facilitate timely and accurate reactions to the changing needs of the Sales force • Facilitate literature fulfillment with third party warehouse by providing detailed distribution schedules of printed marketing materials and coordinating with internal logistics partners to gain efficiencies in transportation costs • Analyze monthly transportation and distribution reports in detail to find areas for possible improvement within the distribution chain• Author and present training documents to internal partners to aid the planning and development process of marketing materials to the field

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Print Production Manager
      • Jul 2000 - Feb 2002

      Collaborate with the Creative team and the Account Service team on a project-by-project basis to complete printed literature pieces within timing and budgetary constraints

    • Traffic Manager, Dallas TX • Nov 1998 – July 2000
      • Nov 1998 - Jul 2000

      Recruit, train and manage department personnel to ensure smooth and efficient operations of all day-to-day systems including insertions, creative approvals, production schedules, RFPs and creative presentations

    • Creative Services Manager
      • Apr 1998 - Nov 1998

      Coordinate with Creative Director and Account Supervisors to schedule job assignments and create production schedules

    • Proofreader
      • Mar 1997 - Nov 1997

Education

  • The University of Kansas
    Bachelors, Communication Studies: Public Comm
    1991 - 1996
  • University of Kansas
    -

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