Experience

India Hemp and Co

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2019 - Present

  India Hemp & Co brings hemp products from the foothills of the Himalayas to the rest of the country. With a focus on sustainability right from sourcing to packaging. We sell sustainable, natural, nutritious products — hemp hearts, hemp protein powder, seed trail mix, and hemp seed oil on our website and are available at 40+ retail stores across India. We've also launched a pet vertical for our furry friends, that comprises Hemp seed oil and Good Doggo Hemp Treats. India Hemps & Co has been featured in Forbes, YourStory, GQ, Times of India and Mint. Read more at: https://yourstory.com/2020/09/india-hemp-co-cannabis-startup-helping-cement-budding-industry Show less



Loud Lemon Studio

• Business Consulting and Services

• Partner

  • Mar 2020 - Feb 2021

  We provide research, design, and business consulting services to businesses that care about leaving a positive impact on the customers and the world. Do you need support? In strategic problem solving or creative thinking for innovation. Do get in touch, happy to have chat! We provide research, design, and business consulting services to businesses that care about leaving a positive impact on the customers and the world. Do you need support? In strategic problem solving or creative thinking for innovation. Do get in touch, happy to have chat!



Nacar Design

• Spain
• Design
• 100 - 200 Employee

• Customer Experience Lead

  • Sep 2018 - Sep 2019



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Customer Experience Lead

  • Sep 2018 - Sep 2019

  Worked with HP's Customer Experience team, leading initiatives to help build more user-centered products, software and hardware services for large format printers. Broadly using research + design methodology + business cases Worked on various internal projects which impacted the experience and business directly using tools from Service design such as personas, journey maps, service blueprints, process mapping among other custom approaches. Conducted partner workshops - APAC in Singapore and EU Barcelona. Show less



OpenIDEO

• United States
• Civic and Social Organizations

• Founding member & facilitator of the Barcelona Chapter

  • May 2017 - Apr 2019

  We empower citizens with tools from user-centered design/human centered design/design thinking to create solutions for social challenges. We empower citizens with tools from user-centered design/human centered design/design thinking to create solutions for social challenges.



Independent / Freelancer

• 100 - 200 Employee

• Business Strategy & Innovation Consultant

  • Aug 2016 - Aug 2018

  Using techniques from social science, business and design I connect and co-create with users to uncover opportunities for business innovation. 1. Drinkfinity (PepsiCo) & Firma – Amsterdam, Berlin, London PepsiCo is scheduled to launch to a new drink infusion system called Drinkfinity in Europe in 2018. As the project lead, I conducted interviews/focus groups with over 120 participants in 80 sessions over 5 months. We tested the overall concept, pricing, tasting, product handling, branding material (videos, packaging), positiong, pricing, partnerships and the business model. Impact: Direct impact on Drinkfinity’s overall EU market entry strategy, branding and business model. 2. Kavehome (Retail Innovation + Service Safari) & Firma - Barcelona, London and Amsterdam This Spanish furniture company that wanted to extend their online experience to a physical store. I collaborated with their branding agency to study retail trends and lead service safari’s across 6 stores across Europe focussed on use of space, service touch-points and the overall in-store customer journey. Impact: This fed into the concept store, an enjoyable user experience and is currently being constructed. 3. Fashioneers (Fashion-tech accelerator Program) - Barcelona As a part of their 12-week program in Barcelona in 2017, they hosted 13 start-ups of which the top 3 were eligible for funding. I developed a business model and process innovation module which I delivered as a workshop and mentored the start ups. 4. Sabanci University – Assessment & strategy for student support services - Istanbul Served as a mentor and facilitator through the design thinking process to redesign the structure and student services. 5. CEMS Global Alliance in Management Education & NOYO - Vienna Developed and delivered a workshop on identifying challenges and opportunities in the student and alumni journey. Show less



A Piece of Pie

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Innovation Consultant

  • May 2016 - Nov 2016

  Delivered a user-centered design workshop for the internal teams at MSF (Médecins Sans Frontières (MSF) International/Doctors without borders). Team lead (Phase 2) for a research project on General Practitioners across Europe (Poland, France, Italy and Spain) for Novartis. Delivered the findings as workshops to the teams in Paris and Milan. Worked on a number of business development initiatives including SEAT Metropolis, which was won and executed. Delivered a user-centered design workshop for the internal teams at MSF (Médecins Sans Frontières (MSF) International/Doctors without borders). Team lead (Phase 2) for a research project on General Practitioners across Europe (Poland, France, Italy and Spain) for Novartis. Delivered the findings as workshops to the teams in Paris and Milan. Worked on a number of business development initiatives including SEAT Metropolis, which was won and executed.



NOYO (Stakeholder Engagement)

• Business Consulting and Services

• Business Innovation Consultant - Freelance

  • Jun 2015 - Jan 2016

  Project Lead for a consortium with Santander Universities, Polytechnic Institute of Porto (IPP) and Instituto Superior Technico (IST), Lisbon. Shalini also introduced design thinking to NOYOs core strategy and trained the execution team in user-centered design/service design. After the first phase of the project (40 participants in interviews and focus groups) the team delivered a diagnostic report with insights supported by a quantitative validation (over 2000 student and alumni respondents), qualitative interviews, and NOYOs key takeaways. Show less



Claro Partners

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Design & Innovation Consultant - Master Trainee

  • Nov 2014 - Apr 2015

  Worked in a multinational team of designers and anthropologists on a customer experience journey project for a leading US-based automotive manufacturer. The project involved mapping of the customer journey (through primary and secondary research) from purchase to ownership in order to identify pain-points, delights and opportunity areas to enhance the existing customer experience. Shalini was also responsible for a part of the final client deliverable, which involved researching and drawing insights about shifting consumer behaviors and expectations shaped by the new role of technology in our daily lives. While supporting the findings with benchmark innovative experiences across industries. Her work was well received by the client and the research was published on Claros blog and professional networks. Apart from the project, she helped created a marketing strategy (to showcase the work done on a financial research project) with the objective of developing more business opportunities. She was a part of the team that organised an internet of things (IoT) workshop for students and entrepreneurs at 4YFN, Mobile World Congress. Show less



Esade

• Spain
• Higher Education
• 700 & Above Employee

• Student

  • Aug 2012 - Mar 2014

  ESADE Business School ranked #19 in the Financial Times global MBA ranking, 2015. Vice President Communications - Technology and Media Winner of the Telefonica Innovation Challenge, Barcelona Winner of the Google Music Challenge on-site, Dublin Graduated from ESADE MBA in 2014, with courses focussed on Innovation and Entrepreneurship. The school's collaborative approach to learning and diversity - represented by 48 nationalities in our batch alone resulted in a close international community of talented, global individuals. - Design Thinking - Retail Innovation - Managing a consulting firm - Project Management - Service Design - Entrepreneurship - Business Simulation Other courses include: - Strategy - Marketing - Accounting - Business Valuation - Managing People - Operations Management Show less



Smart Design

• United States
• Design Services
• 300 - 400 Employee

• Business Design Intern

  • Jun 2013 - Aug 2013

  As the Business Design intern at Smart Design, I worked with cross-functional teams in the New York and Barcelona offices. I worked closely with the business development manager, researching industries, potential clients and developing proposals. One such proposal to a large Scandinavian cable operator was won and manifested into a project in which I was a part of the core project delivery team for phase 1 of the project. The scope was a research project that defined what would make the clients' set-up box a successful product today and tomorrow while delivering a strategy, recommendation and vision. I was responsible for business research, a thorough competitor analysis (business model, key features, pricing, positioning) identifying key trends in technological innovation and their impact on user behaviour. I also helped identify and connect with experts, hackers and businesses for primary research. Bringing a business and user perspective to the insight generation process, resulted in mapping the customer journey, identifying need and specifications for a functional prototype for the client. Show less



What's Up Bangalore

• Bangalore

• Design and Content Editor

  • Apr 2011 - Aug 2012

  As the Editor of a lifestyle guide, I managed daily operations and led a diverse team of 15 (full-time employees and freelancers - content specialists, freelance writers and designers). Launched two successful revenue-generating models - a city map and the website - within a period of one year. Developed and executed cross-branding exercises with the Bengaluru International Airport, Radio Indigo and The Octoberfest, Bangalore. As the Editor of a lifestyle guide, I managed daily operations and led a diverse team of 15 (full-time employees and freelancers - content specialists, freelance writers and designers). Launched two successful revenue-generating models - a city map and the website - within a period of one year. Developed and executed cross-branding exercises with the Bengaluru International Airport, Radio Indigo and The Octoberfest, Bangalore.



Writer and Editor, freelance

• Bengaluru Area, India

• Writer

  • Oct 2010 - Apr 2011

  Worked as a freelance lifestyle writer with newspapers, magazines and blogs such as The Times of India, Jet Wings, Marie Claire, Burrp.com, whatsupguides.com http://shalinibhattacharya.blogspot.com.es/ Worked as a freelance lifestyle writer with newspapers, magazines and blogs such as The Times of India, Jet Wings, Marie Claire, Burrp.com, whatsupguides.com http://shalinibhattacharya.blogspot.com.es/



KPMG India

• India
• Business Consulting and Services
• 700 & Above Employee

• Consultant - Risk Advisory

  • Jun 2007 - Oct 2010

  Executive - Governance, Risk and Compliance Services (09/10/2009) During her three and a half years at KPMG, She managed client relationships, teams and multiple project deliverables. She worked primarily on developing business proposals, conducting internal/ SOX compliance audits and Business Process Modelling and Notation (BPMN) for clients across sectors such as aviation, telecom, banking, food processing, FMCG, manufacturing and information technology. As a risk consultant where she developed standard operating procedures (SOP/BPMN) for growing companies with the objective of ensuring efficient flow of operations while minimising risks and redundancies and incorporating controls/checks. During her time at KPMG, Shalini also worked extensively with a key account - a banking client for whom she conduct Sarbanes-Oxley(SOX) compliance audits every quarter, across 4 cities and 3 Technology service providers in India. Analyst – Risk Advisory Services (15/06/2007) Shalini assisted the management group in a number of proposals from the conceptualisation and research to the design for prospective clients, some of which materialised into projects. Even as an analyst, she also managed a fellow analyst while working on a 3-month project process re-designing and compliance project for a key client, an IT giant . A notable contribution was an independent audit she conducted in the Bangalore office where several high priority non-compliance issues were identified and reported. Shalini was reviewed consistently as an exceptional performer. Show less



Wrapt

• Bangalore

• Co-founder

  • Jun 2006 - Jun 2007

  India culturally celebrates life – exchange of presents is a common tradition. While in college, I co-founded a gifting company that connected local artisans, national suppliers and corporate partners to service their bulk gifting needs with customized branding. - I managed the business development, marketing and sourcing. - Developed and sustained a network across India to source leather products, brushed steel products, Indian pottery, handmade paper and handcrafted products. - Clientele included Vodafone, Sriram Builders and designer boutiques. Show less



Cafe Coffee Day

• Bangalore

• Human Resources Intern

  • Jun 2004 - Mar 2005