Advisory Board Member

• Jan 2023 - Present

As a Talent Brand Alliance (TBA) board member, I lead the mentorship committee that helps match, mentor, and support the career growth of our members. As a Talent Brand Alliance (TBA) board member, I lead the mentorship committee that helps match, mentor, and support the career growth of our members.

Senior Employer Brand Manager

• Jul 2021 - Present

Social Club Member

• Apr 2022 - Present

Monday Girl Social Club is a private digital career network built to open doors for professional women across industries. Monday Girl offers access to educational opportunities, mentorship with industry leaders, and an active online community. Monday Girl Social Club is a private digital career network built to open doors for professional women across industries. Monday Girl offers access to educational opportunities, mentorship with industry leaders, and an active online community.

Employer Brand Leader

• Jul 2017 - Jul 2021

I transformed talent acquisition marketing for PwC Canada, re-imagining the way we connect with candidates. Leading the development and execution of the firms employee value proposition (EVP), as part of the firm's strategic priorities.

National Marketing Manager

• May 2014 - Jul 2017

Develop and execute the national strategic marketing plan for PwC's assurance practice. Working with the leaders of the practice, I am responsible for developing and ensuring the execution of the firm’s go-to-market strategy across Canada.Self-motivated, energetic, driven for success and results oriented. I work closely with the national team and various leaders and practitioners across multiple service lines including: Audit, Accounting Advisory group and Risk Assurance. I recommend strategies for elevating PwC's presence and strengthening the firm’s brand and to realize business objectives, and support the growth of the Assurance practice. Additionally, I work closely with the Director of marketing and markets, local marketing representatives across the country as well as our global counterparts to ensure our plans are aligned and executed with a view to achieving the firm’s overall business objectives.

Director of Marketing, Advertising & Sponsorship (Volunteer)

• Oct 2013 - Sep 2014

Working directly with the VP of Marketing, Advertising & Sponsorship to provide the formal communications link between sponsors and advertisers for IABC/Toronto’s Communicator magazine and sponsorship opportunities. Proactively pitching advertising and sponsorship opportunities to potential business partners in the goal of meeting this portfolio’s business objectives. Working directly with the VP of Marketing, Advertising & Sponsorship to provide the formal communications link between sponsors and advertisers for IABC/Toronto’s Communicator magazine and sponsorship opportunities. Proactively pitching advertising and sponsorship opportunities to potential business partners in the goal of meeting this portfolio’s business objectives.

National Marketing Manager

• Jun 2013 - May 2014

Responsible for the management and implementation of marketing and knowledge management initiatives for KPMG's National Advisory practice and Real Estate industry. Actively participating in the national business planning process and taking a lead role in the development of and execution of the yearly national and GTA Advisory marketing plans and programs.

National Senior Marketing Coordinator

• Aug 2012 - Jun 2013

Supporting KPMG’s Canada's Energy practice and Risk Consulting Function. I work with the Function and Industry Senior Managers to develop, implement and overall project manage specific programs, working with marketing colleagues and Partner Champions.

Brand Management Executive

• Jun 2010 - Aug 2012

My role as the Brand Management Executive is to help manage the KPMG brand and ensure regulatory compliance primarily through providing guidance and training to KPMG people with a communications role, advising and reviewing key KPMG communications. My role as the Brand Management Executive is to help manage the KPMG brand and ensure regulatory compliance primarily through providing guidance and training to KPMG people with a communications role, advising and reviewing key KPMG communications.

Marketing Executive, Middle East and Africa

• Aug 2007 - Jun 2010

Support the product launch and lifecycle management of Low end Xerox Printers for the Middle East and Africa regions, working with central and local business partners to support strategic aims including product pricing, margin and revenue positioning. Support the product launch and lifecycle management of Low end Xerox Printers for the Middle East and Africa regions, working with central and local business partners to support strategic aims including product pricing, margin and revenue positioning.