Shakira MacLyons
Vice President, Customer Marketing at meQuilibrium- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Maria Vasallo
Shakira and I worked alongside at Cspace, a marketing research/consumer agency in Boston, and at one point I was her reporting manager. With a background in agency work, long hours, multiple clients, priorities and deadlines were not new to her. However, it was incredibly fast-paced at Cspace and Shakira immediately rose to the occasion with her incredible skills. Yes, she was great with clients; yes, she understood insight and research, and yes, she was a terrific multi-tasker and strategist. Bur her super strengths, where she truly shone, was in her ability to do it all flawlessly and always with a smiling, roll-up-your-sleeves attitude. There were many, many new and challenging goals thrown at her, and she never backed down. Her disposition was always positive, and she thrived on challenges. She was hungry for feedback, asked the right questions, and never let her clients or her teammates down. Shakira is a tremendous team player, and I was extremely sorry to lose her to another department (but thrilled for the opportunity it offered her). I cannot speak enough about her communication skills, ability to stay on top of everything without things falling off her radar even once in a while, and pulling off large, challenging initiatives. I would jump at the chance to work with Shakira again someday, and am 100% confident that she will put her all in any endeavor she pursues -- and succeed. Any organization would be extremely lucky to snag her.
Lena Andrade, CSM, PMP
Shakira has a knack for making her clients think outside of the box, and helping them find effective ways to reach a broader client base. She is highly skilled at communicating to all audience levels and driving excellent online marketing results for our company. She has been a huge impact in our community connections using social media to offer various marketing incentives and brand recognition. We have grown by leaps and bounds by using all the tools that Shakira has helped manage over the couple of years. We are excited for the future!
Maria Vasallo
Shakira and I worked alongside at Cspace, a marketing research/consumer agency in Boston, and at one point I was her reporting manager. With a background in agency work, long hours, multiple clients, priorities and deadlines were not new to her. However, it was incredibly fast-paced at Cspace and Shakira immediately rose to the occasion with her incredible skills. Yes, she was great with clients; yes, she understood insight and research, and yes, she was a terrific multi-tasker and strategist. Bur her super strengths, where she truly shone, was in her ability to do it all flawlessly and always with a smiling, roll-up-your-sleeves attitude. There were many, many new and challenging goals thrown at her, and she never backed down. Her disposition was always positive, and she thrived on challenges. She was hungry for feedback, asked the right questions, and never let her clients or her teammates down. Shakira is a tremendous team player, and I was extremely sorry to lose her to another department (but thrilled for the opportunity it offered her). I cannot speak enough about her communication skills, ability to stay on top of everything without things falling off her radar even once in a while, and pulling off large, challenging initiatives. I would jump at the chance to work with Shakira again someday, and am 100% confident that she will put her all in any endeavor she pursues -- and succeed. Any organization would be extremely lucky to snag her.
Lena Andrade, CSM, PMP
Shakira has a knack for making her clients think outside of the box, and helping them find effective ways to reach a broader client base. She is highly skilled at communicating to all audience levels and driving excellent online marketing results for our company. She has been a huge impact in our community connections using social media to offer various marketing incentives and brand recognition. We have grown by leaps and bounds by using all the tools that Shakira has helped manage over the couple of years. We are excited for the future!
Maria Vasallo
Shakira and I worked alongside at Cspace, a marketing research/consumer agency in Boston, and at one point I was her reporting manager. With a background in agency work, long hours, multiple clients, priorities and deadlines were not new to her. However, it was incredibly fast-paced at Cspace and Shakira immediately rose to the occasion with her incredible skills. Yes, she was great with clients; yes, she understood insight and research, and yes, she was a terrific multi-tasker and strategist. Bur her super strengths, where she truly shone, was in her ability to do it all flawlessly and always with a smiling, roll-up-your-sleeves attitude. There were many, many new and challenging goals thrown at her, and she never backed down. Her disposition was always positive, and she thrived on challenges. She was hungry for feedback, asked the right questions, and never let her clients or her teammates down. Shakira is a tremendous team player, and I was extremely sorry to lose her to another department (but thrilled for the opportunity it offered her). I cannot speak enough about her communication skills, ability to stay on top of everything without things falling off her radar even once in a while, and pulling off large, challenging initiatives. I would jump at the chance to work with Shakira again someday, and am 100% confident that she will put her all in any endeavor she pursues -- and succeed. Any organization would be extremely lucky to snag her.
Lena Andrade, CSM, PMP
Shakira has a knack for making her clients think outside of the box, and helping them find effective ways to reach a broader client base. She is highly skilled at communicating to all audience levels and driving excellent online marketing results for our company. She has been a huge impact in our community connections using social media to offer various marketing incentives and brand recognition. We have grown by leaps and bounds by using all the tools that Shakira has helped manage over the couple of years. We are excited for the future!
Maria Vasallo
Shakira and I worked alongside at Cspace, a marketing research/consumer agency in Boston, and at one point I was her reporting manager. With a background in agency work, long hours, multiple clients, priorities and deadlines were not new to her. However, it was incredibly fast-paced at Cspace and Shakira immediately rose to the occasion with her incredible skills. Yes, she was great with clients; yes, she understood insight and research, and yes, she was a terrific multi-tasker and strategist. Bur her super strengths, where she truly shone, was in her ability to do it all flawlessly and always with a smiling, roll-up-your-sleeves attitude. There were many, many new and challenging goals thrown at her, and she never backed down. Her disposition was always positive, and she thrived on challenges. She was hungry for feedback, asked the right questions, and never let her clients or her teammates down. Shakira is a tremendous team player, and I was extremely sorry to lose her to another department (but thrilled for the opportunity it offered her). I cannot speak enough about her communication skills, ability to stay on top of everything without things falling off her radar even once in a while, and pulling off large, challenging initiatives. I would jump at the chance to work with Shakira again someday, and am 100% confident that she will put her all in any endeavor she pursues -- and succeed. Any organization would be extremely lucky to snag her.
Lena Andrade, CSM, PMP
Shakira has a knack for making her clients think outside of the box, and helping them find effective ways to reach a broader client base. She is highly skilled at communicating to all audience levels and driving excellent online marketing results for our company. She has been a huge impact in our community connections using social media to offer various marketing incentives and brand recognition. We have grown by leaps and bounds by using all the tools that Shakira has helped manage over the couple of years. We are excited for the future!
Credentials
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Hubspot Inbound Certified
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Experience
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meQuilibrium
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United States
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Software Development
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1 - 100 Employee
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Vice President, Customer Marketing
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Mar 2022 - Present
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Director of Customer Activation & Communication Strategy
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Mar 2018 - Mar 2022
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Client Marketing Manager
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Nov 2016 - Mar 2018
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cove.is
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United States
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Non-profit Organizations
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City Marketing Manager
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Jan 2016 - Jun 2016
Developed marketing strategies, managed the daily execution and tracked all efforts in the city of Boston — including field marketing, email campaigns, social media, content creation, local partnerships, and direct mail. Developed marketing strategies, managed the daily execution and tracked all efforts in the city of Boston — including field marketing, email campaigns, social media, content creation, local partnerships, and direct mail.
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Brand and Customer Experience Manager
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Sep 2012 - Dec 2015
Managed city-wide partnerships to grow membership, increase member interaction and the public's awareness and engagement with the studio. Planned and executed in-studio events for instructors and students as well as events across the city including fundraisers, donation drives, networking events and health and fitness demonstrations. Managed website, social media and email campaigns. Managed city-wide partnerships to grow membership, increase member interaction and the public's awareness and engagement with the studio. Planned and executed in-studio events for instructors and students as well as events across the city including fundraisers, donation drives, networking events and health and fitness demonstrations. Managed website, social media and email campaigns.
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Bottom Line
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing and Communications
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Oct 2014 - Jun 2015
Developed strategy for national communication, website, social media, public relations messaging and collateral to correctly represent the brand and engage with targeted audiences. Managed the development, distribution and maintenance of all collateral and content (internal and external newsletters, website, social media, brochures, postcards and banners). Developed strategy for national communication, website, social media, public relations messaging and collateral to correctly represent the brand and engage with targeted audiences. Managed the development, distribution and maintenance of all collateral and content (internal and external newsletters, website, social media, brochures, postcards and banners).
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C Space
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Media Production
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Senior Consultant, Client and Consumer Services (Global Accounts)
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Sep 2011 - Aug 2014
Served as the day-to-day contact for global accounts to manage research projects in English and Spanish. Responsible for research, analysis, planning, writing, and uncovering insights. Developed strategies to position brands and launch new programs into new markets within the US and across Latin America and Asia. Served as the day-to-day contact for global accounts to manage research projects in English and Spanish. Responsible for research, analysis, planning, writing, and uncovering insights. Developed strategies to position brands and launch new programs into new markets within the US and across Latin America and Asia.
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Hill Holliday
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United States
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Advertising Services
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200 - 300 Employee
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Consumer Insights Analyst - Strategy & Brand Planning
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Jun 2011 - Aug 2011
Designed insightful, actionable research frameworks to meet clients' business objectives. Projects ranged from concept testing and marketing messaging to exploratory understanding of consumer behavior, unmet needs and expectations.Accounts: Bank of America/Merrill Lynch, CIGNA, CVS, John Hancock, Liberty Mutual, Novartis, TJX/Marshall's
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Junior Consumer Insights Analyst - Strategy & Brand Planning
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May 2008 - Jun 2011
Managed all qualitative and quantitative consumer research efforts for clients and new business projects. Utilized primary and secondary research methods to discover trends that aligned with marketing objectives.Accounts: Bank of America, Chili's, Dunkin' Donuts, Novartis, Liberty Mutual, Partners HealthcareNew Business Wins: MLB, CIGNA, Great Wolf Lodge, Supercuts
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Administrative Assistant, Executive Department
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Jul 2007 - May 2008
Provided administrative and project support to 5 Executives.Worked with confidential and sensitive information and communicated with high-level executives, management teams and clients.
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Wellington Management
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United States
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Investment Management
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700 & Above Employee
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Administrative Assistant
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Jun 2004 - Jun 2007
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Liberty Mutual Insurance
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United States
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Insurance
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700 & Above Employee
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Communications Intern
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Jun 2003 - Aug 2003
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Business Market Sales Intern
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Jun 2002 - Aug 2002
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Education
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2015 - 2015
Startup Institute Boston
Digital Marketing -
2000 - 2004
University of Massachusetts Boston
Bachelor of Science, Management, Marketing -
1996 - 2000
Snowden International School at Copley
International Studies, Chinese
Community
