Ecommerce & Digital Marketing Specialist

• Dec 2012 - Present

• Achieved 224% revenue growth in FY20-21 through online sales by proposing and implementing marketing strategies. • Increased website’s monthly visitors to 144K (from 8.5K) through digital marketing. • Launching targeted online and offline lead generation programs using social media, AdWords, email, public relations and SMS with a monthly budget of around SAR 40K. • Core member of ecommerce team responsible for an annual revenue target of SAR 15M. • Core member of regional team handling 18 showrooms responsible for an annual revenue target of SAR 25M. • Analyzing and forecasting category performance, proposing price and promotions for online and retail sales. • Communicating the execution of trade and marketing activities – bank partnerships and tie-ups with marketplace. • Developing and analyzing marketing campaigns using KPIs. • Liaising with buying, design, marketing and merchandising teams to introduce new products and optimize sales. • Vendor negotiations and budget management. • Monitoring inventory & assorting merchandise. • Leading and directing teams to manage product display. Show less

Production Planning Executive

• 2010 - 2012

• Preparing time and action calendar for each order from obtainment to shipment. • Defining loading style and quantity to production line. • Scheduling Planned Cut Date and Line Loading Date. • Creating and maintaining records, project presentations, databases and spreadsheets using software packages. • Coordinating with logistics team to manage shipments. • Preparing time and action calendar for each order from obtainment to shipment. • Defining loading style and quantity to production line. • Scheduling Planned Cut Date and Line Loading Date. • Creating and maintaining records, project presentations, databases and spreadsheets using software packages. • Coordinating with logistics team to manage shipments.

Administration Management Specialist

• 2009 - 2010