Experience

Young's (Private) Limited

• Pakistan
• Food and Beverage Services
• 300 - 400 Employee

• Assistant Zonal Sales Manager LMT/IMT - North

  • Sep 2022 - Present



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• TSM Key Accounts IMT/LMTs

  • May 2019 - Aug 2022

  • Handling entire ISB Modern Trade including Metro, Carrefour, Imtiaz Super market, USC & RWP local Modern Trade. & increased business by 27% in FY 2020 • Forecasting & planning for the achievement of pre-decided sales budget for average valuing over PKR 90 Million per month. • Successfully initiated Direct Serve model for PCC & SM outlets in RWP /ISB enabling Net Savings Per Month: Rs. 3.9 million for company • Achieving around 25Million in PKR per month from IMT ISB Accounts (Metro & Carrefour). • Managing USC National accounts, Achieved highest-ever volume number of USC in 2020. Show less



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Apr 2018 - Dec 2018

  • Responsible for developing Channel Strategy that is in line with the Category objectives and Shopper Insights. Key focus areas are Development, framework, Design and execute Perfect Store Program and Channels of the Future.• Channel segmentation and Shopper studies for all relevant channels which includes both the conventional and specialized ones. • Managing Perfect Store Program on Regional Level at 400+ stores.• Develop Channel strategy for E-Commerce, Local Tea & Coffee Shops, and also to activate them to get a sizeable growth through these channels. • Channel Plans for Retail Channel which includes both the TPR strategy and other Promotions in order to use it as an effective RTM for our brands. • Leading merchandising shop and getting the best tools/furniture made for different channels with shopper mission and category objectives. Show less

• • Mar 2017 - Apr 2018

  • Distribution Handling of Metro Town distributor.• Sales & distribution of full brand portfolio through efficient route coverage on over 2440 outlets of GT.• Development of projects TEP (Trade Engagement Program) for the betterment of business & ensuring time bound execution through OB's.• Forecasting & planning for the achievement of pre-decided sales budget for average valuing over PKR 90 Million per month.• Designing sales strategies to achieve company’s weighted distribution targets.• Managing a team of 08 Sale Promotional function & 01 Team Lead for entire Rawalpindi Cantt .• Achievement of sales budgets by ensuring efficient utilization of trade budget• Conducting time to time audits of distribution networks in order to ensure smooth sales and distribution activities. Show less



Abudawood Pakistan

• Pakistan
• Manufacturing
• 700 & Above Employee

• • Oct 2015 - Mar 2017

  • Handling portfolio of P&G and Gillette business • Managing Two Towns Lalamusa/Mandi Bahauddin for 7 months• Handling All Sales Channel including (GT, WS,MM,SUB Distributors USC and CSD)• Managing a team of 9 Sales Representatives• Handling around of 1910outlets; including Retail and Islamabad Whole Sale• Achieving around 70 Million in PKR and 25.0 MSU turnovers per month.• District Team Lead for POSM management

• • Jul 2014 - Oct 2015

  • Professional user in SAP / Cubes Data. Delivered top line reporting to District Manager for decision making• Budget planning of 60 million customer memo rebates • Devise root to market Plan for Ferrero business in Islamabad and Rawalpindi• Maintained and updated regional sales statistics of different segments with multi-level details for all multiple channels sale • Preparing daily Reports/Reviews for North District• Preparing Quantitative Analyses & Presentations at National Level• Ensure Smooth Transaction of Cash Rebate across district Via SAP Show less



Defence Housing Authority islamabad

• Islamabad

• Accounts Officer

  • Sep 2011 - Jul 2014

   Furnishing quotations for equipment purchase  Inventory control (Quality check )  Preparation of sale & purchase vouchers trail balance making bank reconciliation statement for reporting to General Manager  Furnishing quotations for equipment purchase  Inventory control (Quality check )  Preparation of sale & purchase vouchers trail balance making bank reconciliation statement for reporting to General Manager