Shaimaa Mostafa

Head Of Business Development at Appcorp
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Contact Information
us****@****om
(386) 825-5501
Location
EG

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Experience

    • Head Of Business Development
      • Feb 2019 - Present

      •Build Internal and External Relationships Identify opportunities to develop and strengthen relationships to advance the business. Building cross-functional teams within the organization by connecting personnel across business lines, or managing external vendor and supplier relations. Also manage customer relations to increase the business’s visibility and reputation. • Identify Business Opportunities Identify areas where the business can increase its footprint. Identify potential partnerships and content, opportunities to enhance distribution and open up new markets, and methods to enhance efficiency within the organization’s sales and marketing departments. • Direct Strategic Marketing Take a hands-on approach to the company’s marketing efforts. Present market research and customer profiles to marketing directors and team members, recommending improved strategies to expand market reach. Also coordinate activities between sales and marketing teams to introduce new campaigns and make decisions that drive sales growth. • Support Operations Plan work closely with executives and operations specialists to improve operations planning and overall efficiency. Assess marketing and sales operations, along with supplier and vendor activities, making recommendations for improvements and enhancements. Also make long-term operations decisions regarding product development and distribution strategies. • Develop Proposals and Presentations Often make presentations to company executives and management teams to highlight business or marketing opportunities or to present the results of new strategies. Also prepare documents and information for requests for proposals (RFPs) for new opportunities for business growth and enhanced operations. Show less

    • Egypt
    • Telecommunications
    • 200 - 300 Employee
    • Content Director/Consultant – Commercial Dept.
      • Sep 2016 - Jan 2019

      • Contribute in setting the business strategy for the value added services through Content segment and develops VAS revenues growth targets, business objectives and brand strategies that align with global business plan. • Responsible for submitting content strategies, plans and projects that support the broader short and long term marketing strategy. • Responsible for the process of developing the marketing plan for VAS through content revenue and acquisition functions and managing the effective implementation of the planned initiative • Responsible for achieving organizational KPI in relation to the VAS segment. • Manage the "go-to-market" process as well as own overall customer experience ensuring customer satisfaction • Responsible for content base KPI's aiming at maximizing Value Added Services revenues and preserving customers’ value through tailored segmented value proposition that caters specifically for customers and attract prospects. • Awareness of competition service evolution to analyze their actions and update roadmap accordingly. • Responsible for evaluating and recommending new VAS partners and handle the negotiation to get the best deals for the company. Show less

    • Egypt
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Director/Consultant
      • May 2015 - Aug 2016

      • Responsible for managing and directing marketing tasks on behalf of the organization. • Oversee organization's marketing professionals and specify the scope of its marketing requirements and needs. • Creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. • Responsible for facilitating marketing needs and requirements, including customers' needs. • Brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. • Collect data and refine research techniques to improve marketing performance in future endeavors. • Direct, plan and oversee the marketing strategies of the organization's products and services. • Maintain awareness in market changes and adjust marketing strategies accordingly. • Oversee staff operations, business planning, staff and advertising budget development. • Act as subject matter expert to leadership on issues relating to effective marketing. Show less

    • Germany
    • International Trade and Development
    • 1 - 100 Employee
    • Acting as Head of Entertainment, Partnership, Mobile Advertising and Bulk SMS - Marketing Dept.
      • Jan 2013 - Jan 2014

      • Set and develop Content, Mobile advertising and Bulk SMS vision and strategies, marketing plans and budget with a full accountability for achieving company’s targets.• Leading the implementation to ensure growth of all KPI’s including customer base, ARPU and global revenues across all segments. • Develop and lead a team dedicated for handling, managing, and growing the VAS Segment across all its KPIs, starting with increasing penetration rate to revenues passing through market share up to innovative customer centric services launches etc. • Develop and manage strategic partnerships that effectively contribute in developing the company KPI’s and Image. • Ensure that the function’s plan/actions meet the KPIs of over-performing our competition in the value added services delivered to the market and having these services up to the international standards. • Responsible for setting function’s roadmap according to the set strategy. Show less

    • Content and Partnership Manager
      • Jun 2010 - Dec 2012

      • Set and develop Content, Mobile advertising and Bulk SMS vision and strategies, marketing plans and budget with a full accountability for achieving company’s targets.• Leading the implementation to ensure growth of all KPI’s including customer base, ARPU and global revenues across all segments. • Develop and lead a team dedicated for handling, managing, and growing the VAS Segment across all its KPIs, starting with increasing penetration rate to revenues passing through market share up to innovative customer centric services launches etc.• Develop and manage strategic partnerships that effectively contribute in developing the company KPI’s and Image. • Ensure that the function’s plan/actions meet the KPIs of over-performing our competition in the value added services delivered to the market and having these services up to the international standards. • Responsible for setting function’s roadmap according to the set strategy Show less

    • Voice services Manager, Marketing Dept.
      • Jan 2009 - May 2010

    • Senior Content Specialist, Marketing Dept.
      • Apr 2003 - Dec 2008

    • Product Specialist, Marketing Dept.
      • Aug 2000 - May 2003

    • Purchasing Coordinator, Finance Dept.
      • Dec 1999 - Sep 2000

    • Logistics Coordinator, Commercial Dept.
      • Oct 1998 - Aug 2000

Education

  • Ain Shams University
    Bachelor of Business Administration - BBA, Business Administration and Management, General - English Section
    1994 - 1998

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