CMA NXT Brand Ambassador

• Sep 2023 - Present

Associate Director of Operations

• Sep 2023 - Present

Director of Corporate Relations

• Sep 2023 - Present

Creative Strategist

• May 2021 - Present

Assisting small-businesses and digital creators to achieve their business goals by harnessing the power of digital media. Client Industries (Brands): Real Estate, Health & Fitness, Food & Beverage, Hospitality, Finance, Legal, Entertainment Digital Creators Portfolio: Doctors, Dancers Assisting small-businesses and digital creators to achieve their business goals by harnessing the power of digital media. Client Industries (Brands): Real Estate, Health & Fitness, Food & Beverage, Hospitality, Finance, Legal, Entertainment Digital Creators Portfolio: Doctors, Dancers

Brand Solutions Lead

• Apr 2023 - Aug 2023

Key Accounts: American Tourister India, Finolex Pipes Led a team of 4 people to work on online and offline brand experience strategy for Finolex Pipes and American Tourister from the agency side. • Surpassed campaign KPIs by 15% by leading the activation of the campaign ‘Born to Cross Boundaries’ for American Tourister through social media and influencer marketing, digital innovations, and TVCs. • Supervised the launch of a brand tagline for one of India’s Top 10 Pipes brands (B2B) –… Show more Key Accounts: American Tourister India, Finolex Pipes Led a team of 4 people to work on online and offline brand experience strategy for Finolex Pipes and American Tourister from the agency side. • Surpassed campaign KPIs by 15% by leading the activation of the campaign ‘Born to Cross Boundaries’ for American Tourister through social media and influencer marketing, digital innovations, and TVCs. • Supervised the launch of a brand tagline for one of India’s Top 10 Pipes brands (B2B) – Finolex Pipes through market research and digital activations to increase brand awareness and increase conversions.

Senior Solutions Strategist

• Apr 2022 - Mar 2023

Key Accounts: Nature’s Basket, Tata Salt (By Tata Consumer Products Limited), Simple Skincare India (Hindustan Unilever), American Tourister India Spearheaded client interactions and executed tactical marketing strategies for key accounts. • Won a pitch for American Tourister by leading the marketing strategy plan and closely working with the Creative, Influencer, SEO and Media teams to streamline marketing efforts. • Supervised the social media content creation for the UK’s premier… Show more Key Accounts: Nature’s Basket, Tata Salt (By Tata Consumer Products Limited), Simple Skincare India (Hindustan Unilever), American Tourister India Spearheaded client interactions and executed tactical marketing strategies for key accounts. • Won a pitch for American Tourister by leading the marketing strategy plan and closely working with the Creative, Influencer, SEO and Media teams to streamline marketing efforts. • Supervised the social media content creation for the UK’s premier skincare brand - Simple Skincare in India through shoot-based reel videos, influencer marketing tactics, and a YouTube series, achieving 100% KPI's for key social media success metrics.

Integrated Solutions Strategist

• May 2021 - Mar 2022

Key Account: Nature's Basket Executed integrated marketing strategies for Nature’s Basket, one of India’s largest gourmet retailers. • Contributed to the copywriting of social media posts for Nature’s Basket that won ‘The Most Admired Gourmet Retailer on Digital Media’ award by India Food Forum. • Oversaw the content performance for Nature’s Basket that boosted social media engagement rate by 3-5% . • Achieved organic features on PR publications like Social Samosa, Mad over… Show more Key Account: Nature's Basket Executed integrated marketing strategies for Nature’s Basket, one of India’s largest gourmet retailers. • Contributed to the copywriting of social media posts for Nature’s Basket that won ‘The Most Admired Gourmet Retailer on Digital Media’ award by India Food Forum. • Oversaw the content performance for Nature’s Basket that boosted social media engagement rate by 3-5% . • Achieved organic features on PR publications like Social Samosa, Mad over Marketing with an average following of 400K for topical and moment marketing posts and activations. • Handled the online response management for Nature’s Basket using personalized communication strategy that increased customer satisfaction.

Founder & Baker

• Oct 2021 - Aug 2023

Channelling my love and creativity for baking with Nivi’s Sweet Passions - a small business in remembrance of my grandma who always inspired me to do the best and shared the best kitchen secrets with me! • Administered weekly bake sales and pop-up stalls at corporate events and exhibitions by baking and management, leading to a revenue growth of 10%. • Accomplished an increase in Instagram engagement rate from 1.5% to 4.5% by leveraging Reels. Channelling my love and creativity for baking with Nivi’s Sweet Passions - a small business in remembrance of my grandma who always inspired me to do the best and shared the best kitchen secrets with me! • Administered weekly bake sales and pop-up stalls at corporate events and exhibitions by baking and management, leading to a revenue growth of 10%. • Accomplished an increase in Instagram engagement rate from 1.5% to 4.5% by leveraging Reels.

Marketing & Content Strategist

• Feb 2021 - May 2021

Aided the digital marketing strategies for House of D'oro - a premium jewellery brand that sells handcrafted jewellery curated by skilled women artisans • Streamlined website development plan to enhance UI/UX which fostered increased website visitors and sales. • Crafted campaigns with an IMC approach to increase online and in-store sales. • Executed end-to-end social media marketing strategy that increased engagement rate from 1.5% to 5% on Instagram. Aided the digital marketing strategies for House of D'oro - a premium jewellery brand that sells handcrafted jewellery curated by skilled women artisans • Streamlined website development plan to enhance UI/UX which fostered increased website visitors and sales. • Crafted campaigns with an IMC approach to increase online and in-store sales. • Executed end-to-end social media marketing strategy that increased engagement rate from 1.5% to 5% on Instagram.

Social Media Intern

• Jun 2020 - Jul 2020

• Volunteered for the “Teach your Talent” campaign by creating marketing collaterals to support the education of underprivileged children • Volunteered for the “Teach your Talent” campaign by creating marketing collaterals to support the education of underprivileged children

Business Development and Market Place Intern

• May 2019 - Jun 2019

As a Business Development and Market Place intern at InnerChef, a cloud-kitchen, I was in a rotational program to learn and explore the Brand Management, Operations and Business Development verticals of the business • Worked closely with the City Head and CEO in Operations Management, food testing and trial processes, inventory management and supply chain management. •Worked with the brand manager of the category “Indulge”: in-house and outsource inventory and product management, brand… Show more As a Business Development and Market Place intern at InnerChef, a cloud-kitchen, I was in a rotational program to learn and explore the Brand Management, Operations and Business Development verticals of the business • Worked closely with the City Head and CEO in Operations Management, food testing and trial processes, inventory management and supply chain management. •Worked with the brand manager of the category “Indulge”: in-house and outsource inventory and product management, brand building activities on social media, internal brand communications. Show less As a Business Development and Market Place intern at InnerChef, a cloud-kitchen, I was in a rotational program to learn and explore the Brand Management, Operations and Business Development verticals of the business • Worked closely with the City Head and CEO in Operations Management, food testing and trial processes, inventory management and supply chain management. •Worked with the brand manager of the category “Indulge”: in-house and outsource inventory and product management, brand… Show more As a Business Development and Market Place intern at InnerChef, a cloud-kitchen, I was in a rotational program to learn and explore the Brand Management, Operations and Business Development verticals of the business • Worked closely with the City Head and CEO in Operations Management, food testing and trial processes, inventory management and supply chain management. •Worked with the brand manager of the category “Indulge”: in-house and outsource inventory and product management, brand building activities on social media, internal brand communications. Show less