General Manager SEM

• Jun 2021 - Present

Setting up and managing SEM campaigns on Google Ads. Setting up Google Analytics and conversion tracking using Google Tag Manager to track leads and ROI generated from the campaigns. Automating monthly reports and providing regular insights and updates to clients on the progress of the campaigns. Closely working with clients to ensure their business goals are achieved through ongoing optimisation. Proactively working with our clients to find new audiences, new platforms and improvements to current and future campaign strategies. Collaborating with different teams to create impressive assets and website tweaks in order to drive excellent results for clients. Show less

Campaign Improvement Specialist - SEM

• Jun 2013 - May 2021

Ensuring SEM campaigns being setup and managed by vendor campaign managers are of the highest standards.Ensuring they stick to Google best practices and providing them feedback on areas of improvement.Ensuring the vendor team meets their KPIs such as budget delivery, quality, TAT and optimisation goals.Overlooking daily operations and leading weekly quality and operations calls. Discussing quality & operational inefficiencies and mitigating them to improve customer experience.Managing a portfolio of SEM campaigns on Search, Display, Remarketing & Shopping.Liaising with different vendors such as BBM platform provider, Google and Bing to resolve any issues and also discuss platform/product features.Maintaining stakeholder relationships and updating them on the overall progress of vendor team and addressing pressing issues with key actionable insights. Show less

SEM & Social Media Marketing Team Leader

• Jul 2016 - Apr 2017

Managed a team of 8 who worked across different roles such as Digital Account Management - SEM, Social Media Marketing and Campaign Coordination.Dealt with customer complaints, escalations and assisted team members to resolve the issues with best possible outcomes for the customers.Conducted regular team catchups to address their pain points and smoothen the processes for them.Worked with individual team member closely to understand knowledge gaps, up skill them and assisted in reaching their KPIs. Show less

SEM Campaign Manager

• Oct 2011 - Jun 2013

Google Adwords Professional qualified.Setting up PPC campaigns for SMBs and managing a portfolio of over 115 campaigns.Understanding customer’s requirements by thoroughly going through the campaign briefs and ensuring that campaigns are delivering to their optimal performance level.Analysing data and strategically using different approaches of paid search to optimise the campaigns using bid management platform.Recommending clients to increase their ad spend depending on the performance of the campaign and other metrics available from Google.Liaising with the sales representatives and customer service team to ensure accurate information is conveyed to the clients.Liaised directly with a clients to educate them about how the PPC product works and how to use the reporting software.Involved in training, developing & providing on going support to new campaign managers about SEM, bidding platform and optimisation.Involved in QA of campaigns & providing constructive feedback to new campaign managers and third party vendor on their setups.Assisted team members in solving any SEM related issues and have received a positive feedback from them in several instances.Assisted team leader in managing weekly reconciliation reports.Involved in suggesting features required in the new bidding platform. Show less

Account Manager - Online Marketing (PPC)

• Jun 2010 - Oct 2011

Wrote an article on how Pay Per Click, Search Engine Optimisation and Social Media marketing can help businesses to increase their ROI. Scored 19/20 for the article. Specialised in creating, uploading and managing Pay Per Click campaigns for businesses in Australia & New Zealand on search engines like Google & Yahoo! Choosing appropriate keywords using Google’s keyword research tool. Writing compelling ads and creating adgroups with keywords and ads of common themes. Constantly optimising the campaigns to derive optimal results and meeting campaign objectives and goals. Liaising with clients to understand their business, products/services and their goals to build an effective campaign. Strategically using different approaches of paid search to enhance the performance of the campaigns. Constant liaison with the sales team and the clients to ensure that the clients’ search engine marketing requirements are fulfilled to the best of my ability. Generating weekly campaign performance reports and explaining them to clients. Advising and making recommendations to clients about their monthly budgets and asking them to make changes to their website structure/content if necessary to co-ordinate with the campaign. Show less

Online Sales & Warehouse Assistant

• Nov 2008 - Apr 2010

Managed online sales and marketing, inventory count, creating SKUs, processing of sales orders and pricing of the products at Habitat for Humanity’s Store (ReStore) using Channel Advisor Software System. Created ads and posting templates for each item using Channel Advisor Software System to upload it on ebay.com.au Ensured accurate shipping costs were assigned to individual products and also consolidated shipping costs for multiple items in a single order through Channel Advisor. Used Google Analytics to learn and improvise the page views, number of hits and the ways to attract customers to Habitat ReStore website. Conducted extensive market research and used ebay research and market data tool called Terapeak to get information on various products' selling trends and prices. Took professional photos of the products and wrote detailed description about them using Adobe Dreamweaver Software. Worked on Adobe Photoshop CS4 to create new product banners on Habitat for Humanity's online store. Ensured accurate Data Entry and creation of Consignments and Manifest Reports using e-parcel application from Australia Post for the online orders and despatched products to customers immediately. Provided customer support in retail store and answered online customer queries regarding the products via telephone and email. Handled any kind of disputes during online orders and made sure that they were solved effectively and efficiently. Show less

Retail Sales Assistant

• Feb 2008 - May 2008