Experience

Asian Paints Bangladesh
• Manufacturing
• 200 - 300 Employee
• Operations Manager

  • Aug 2022 - Present


Ranks Petroleum Ltd. - Shell MD

• Bangladesh
• Oil and Gas
• 1 - 100 Employee

• Trade Operation Manager

  • Jan 2021 - Jul 2022

  Key Responsibilities · Manage & roll out the plan for the trade campaign projects at retail levels aimed to ensure the increased retail presence.· Prepare different offer proposal documents/presentations, area communication material related to different campaigns.· Ensure effective and efficient campaign activity in retail activity through regular field monitoring and elevating on giving reports.· Co-ordinate with area team to prepare plans, budget, adequate execution of area campaign ensures sales growth.· Develop, maintain and foster strategic relations with current customer and maximize the sales number. · Prepare trade promotional plan in designated channels with crucial customers for Helix.· New customer acquisition and regular monitoring and backhand activity on current channel partner's call and sales and backhand activity.· Develop the functional skill development program of the trade marketing force by regular briefing on campaigns, merchandising projects & competition activities.· Plan and execute a quarterly rolling field marketing plan· Creating new business opportunities and develop relationships within targeted customers.· Visit potential and existing customers to ensure increased sales volume.· Preparing proposals and negotiating the terms and condition with the customer as per sales guidelines.· Follow up and keep a good relationship with the existing customers to ensure re-order.· Gather market and industry information.· Perform competitor analysis on a regular basis.· Maintaining good coordination between technical and marketing team and working as a good team player.· Maintain liaison with other departments for smooth and quality services to the clients. Show less

• Area Manager

  • Feb 2018 - Dec 2020

  Dhaka North – Dhanmondi, Mirpur, Uttaraa, Savar, Manikganj, Gazipur, Narsingdi & Bhairab Key Responsibilities Managing complete business operations with accountability for profitability; forecasting monthly, quarterly, annual sales targets & executing them in given time frame by organizational planning.Deliver volume growth and manage distribution through the dealer channel and appointment of new dealer in untapped market.Handling the market promotion activities in entire area through related stakeholders. To carry out market analysis on competition, gather market intelligence in order to plan out sales’ promotional activities properly.Analyze and channelize market feedback and recommend action plan with National Sales Manager.Effective management of branding activities in order to build strong brand presence in the markets.To ensure the Key Performance Indicators for Volumes & Gross Margins are delivered as per plan.Ensure sales & distribution channel along with retail coverage and product availability by using optimum utilization of all company resources and marketing tools. Achievements: Highest contributor in terms of automotive Sales 167,662 ltr, per ltr revenue 346 BDT in 2020. My special Campaign in my area-“Synthetic Special Drive” (proposed for the first time by anyone in this company),“Rimula Ostaad Program” (proposed a thematic design of a National level trade program)“Unique Memo Program” (new outlets were included through branded caps “Rimula T3 Pin Point Campaign” -T3 selling outlets were included through branded cup sets, “Advance Benefit Pack Reinforcement initiative” -BRs worked at weekends with branded umbrella to capture ride sharing personnel. Show less



Sigma Oil Industries Ltd.

• Bangladesh
• Wholesale Petroleum and Petroleum Products
• 1 - 100 Employee

• Territory Sales Manager

  • Jan 2016 - Jan 2018

  Sigma Oil Industries Ltd (SOIL), Barisal Division & Gopalganj, Bagherhat, Shariatpur, Madaripur. Key Responsibilities Sales monitoring directly, dealer handling and ensure product visibility by segment on market. Develop and implement business plan in line with distribution agreement to drive growth. Consult & get agreement cash distributor for taking decisions of any investment/financial matters. Drive motivation & right discipline of staff/employees involved in business. Integrate and coordinate zone operation with executives/officer. Engage regularly with stakeholders relevant to business operation (bank, field force & others). Achievements: Strong Business performance delivered through convert dealer to cash distributor by area Improved distribution of all key brands through 258 to 1893 outlets Successful campaigns- Zoom, Soil Super 4T, Ornate & Ornate Max Specially ornate a establish selected brand for three wheeler diesel engine like- Mahindra Gem, Alfa, etc Execute merchandising by brand by SKU in focused market. Like ornate in Barisal, Zoom in Gopalganj, Soil Super 4T in kalapara, Patuakhali etc. Reached 16800 liter from 5174 Multi & mono grade lubricants excluding greases Initiated regular team development and performance measurement program Show less



Hossain Brothers Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Manager

  • Sep 2013 - Dec 2015

  Key Responsibilities Develop and implement business plan in line with distribution agreement to drive growth. Recruit right field force, develop them and manage turnover. Consult & get agreement distributor for taking decisions of any investment/financial matters. Drive motivation & right discipline of staff/employees involved in business Ensure effective and efficient stock lifting regularly maintaining right SCR and arrange for the proof of account transfer Integrate and coordinate OSDO operation with point manager. Manage regular expenses for business. Engage regularly with stakeholders relevant to business operation (bank, field force & others). Achievements: Strong Business performance delivered through providing 140 Mln+ volume over yearly target Improved distribution of all key brands achieving 100 wtd distribution of B&H,JPGL and Star Outlet expansion of 1287 outlets in 2014 via project REFROM Successful launch of different brand campaigns- JPGL Pack change, B&H Switch pack change, B&H fine cut launch, DERBY-Pilot LEP campaign Contingency situation management Smooth credit management with BATB & GP in the period of country wide political unrest, Show less



PRAN-RFL Group

• Bangladesh
• Food and Beverage Services
• 700 & Above Employee

• Regional Sales Manager

  • Nov 2012 - Aug 2013

  Key Responsibilities Sales monitoring directly, dealer handling and ensure product visibility on market. Time to time Product (fresh item) distribute to all dealer. Achieve monthly sales target by dealers. Daily prepare demand order as require of dealer & company. Submit by territory sales plan monthly. Monitoring field activity, prepare monthly salary variable part of SR & SR Supervisor. Achievements: Promote daily sales 22, 00,000 to 87, 00,000 BDT within five months (Nov to March’13). Ensure product distribution (By dealer coverage) coverage 100%. Maintain a emotional bondage with dealer & DSR to carry out companies objectives. Show less



Interspeed

• New Zealand
• Technology, Information and Internet
• 1 - 100 Employee

• Area Coordinator

  • May 2011 - Oct 2012

  Key Responsibilities Recruitment, training and cycle briefing of BR’s and BR Supervisors. Field visit to check BR’s and BR Supervisor’s presence, Check contract quality, Call back check. Progress reporting to agency center. Coordination regarding cycle, Reporting and Update competition activity. Area office management, BR tool safekeeping @ Campaign end. Record management, Salary disbursement to BR and BR Sup., first line of defense legal and PR issue. Achievements: Boost up consumer satisfaction level by Brand communication and promotional activity. Maintained hardly discipline, punctuality & route plan among brand Representative team. Time to time updated to Area Manager regarding competitions activities & assists him regarding key market findings. Increase sales volume and market share through BR activities. Developed a emotional bondage with Brand Representative to carry out companies objectives. Show less



Market Access Providers Limited

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Territory Sales Assistant

  • Jul 2010 - Apr 2011

  Key Responsibilities Drive relationship and sales by efficient partner management. Appropriate C&C management to achieve higher sales growth. Ensure proper asset management and security. Assist territory officer as per the territory requirement. Achievements: Ensured relationship with partners that helped the territory to achieve 91% success rate during the three months partners’ promotion. Developed a emotional bondage with partners to carry out companies partner program objectives. Maintained a strong & time to time relationship call with key C&C & encourage them to penetrate BATB VLS in Non-DSS. Being a challenging & competitive market ensured a 100% merchandising during both SRFT product superiority & pack change campaign. Maintained a structured route plan that describes a total market summery. Informed territory officer regarding competition activities timely & assist him regarding key market findings. Show less

• Brand Representative Supervisor

  • Jan 2006 - Dec 2009

  Key Responsibilities Regular basis BR briefing for driving on cycle modality. Field visit to check BR’s presence, Check contract quality, Call back check. Progress reporting to Area Coordinator. Coordination regarding cycle, Reporting and Update competition activity. BR tool safekeeping & Send to local office end of the Campaign. Record management, Salary disbursement to BR, Swapping budget, Refreshment budget, PTR/Promo offer fund and stock reconciliation with house. Achievements: Drive promotional activities by 1 to 1 consumer contact trough brand Representative for promoting sales successfully in every campaign. Worked for franchises & SOB (Competition Brand) ensured proper promotional activities. Ensured BATB product exclusivity in key customer touch points that helped to increase company’s sales. Memorable most Successful campaigns are Destination X, Star Bashanto Utshab, Viceroy Reinforcement, Radio Mania-1 to 3, Reload, Benson & Hedges (LEP), JPGL know what’s matter, Project Sable, Pall Mall Pack Change-2009, Star (LEPP) Gold Flack Launch, Pilot Launch, JPGL Pack Chang-2010, Show less