Experience

Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• • Jan 2023 - Present

• • Jun 2021 - Dec 2022

  Corporate Affairs - Global Basecamp



Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

• Pakistan
• Higher Education
• 300 - 400 Employee

• Visiting Faculty

  • Oct 2022 - Present



Viral Edge

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Senior Creative Manager

  • Jun 2019 - Jun 2021

  Handling a diverse portfolio of various corporate and MNC clients with a skilled team. Responsible for day to day management and providing feedback in creating layouts and various creative requirements of clients. Involved in all aspects of creative process which starts from ideation to execution and real time performance of the creatives uploaded on digital platforms. Brands worked on: Sooper biscuits Rio Mortein Pakistan UBL funds Adamjee general insurance Almirah J. Fragrances Krone APAG Pritchitts gold cream Habib metropolitan bank Muse lessons Harpic Pakistan Unilever Pakistan Show less



Synite Digital

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • Jan 2018 - Jun 2019

  Brands worked on:DHLSuzuki Pakistan Jubilee general insurancePakistan Stock Exchange EBM Roche Pharmaceuticals HabibMetroDvagoJ. ApparelUnited KingAlBaraka Bank Pakistan

• • Nov 2016 - Dec 2017

  To work with the different brands and help them in their creative strategies, to come up with new concepts to enhance the brand presence on social and other various platforms, to maintain daily Content calendars of different brands and provide them with different designs according to the brand's requirements, to see and analyse different brands and their strategies and be hands on and up to speed on different campaigns and news happening regarding the advertising world.-Accounts currently working with:OmoreOlper's cream Yamaha J. Junaid Jamshed Habib metropolitan bankAlbaraka bankSeasons canolaStandard Chartered BankAdamjee LifeOppo MobilePalmolive Naturals Faysal BankHuawei Mobile Show less



TCS Private Limited

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Project Intern

  • Aug 2016 - Oct 2016

  I use to work with the marketing department in the implementation of different campaigns on the digital forum, to come up with new ideas to reach potential clients and to ensure maximum presence of the brand on every digital platform that is Facebook, twitter and instagram, rest I was the initiator of the 'Honest Mashwaray' segment which use to be hosted by Khalid Malik and shot every week. I use to work with the marketing department in the implementation of different campaigns on the digital forum, to come up with new ideas to reach potential clients and to ensure maximum presence of the brand on every digital platform that is Facebook, twitter and instagram, rest I was the initiator of the 'Honest Mashwaray' segment which use to be hosted by Khalid Malik and shot every week.



Sana Safinaz

• Pakistan
• Retail Apparel and Fashion
• 300 - 400 Employee

• MTO Marketing

  • Mar 2016 - May 2016

  I Was handling the marketing strategies of the brand, to coordinate with the retail department and act as a liaison between the vendors and the brand, to ensure brand image, execution of different campaigns throughout the year, and was responsible for the implementation of ten strategies and the ideas decided by the brand manager, and was responsible for the artworks installation which includes digital, OOH, print and radio, and to develop a media plan for each campaign with keeping budget optimisation in mind. Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Design Intern

  • May 2015 - Sep 2015

  I was given a task to develop a marketing campaign for the company for a whole year which included series of events which included revival of the company's online presence on social media platforms to reach maximum audience. Plus I was assigned a project to come up with a new idea to display the company's annual review for a specific brand and came up with unique concepts and got a lot of recognition from the brand and the company. I was given a task to develop a marketing campaign for the company for a whole year which included series of events which included revival of the company's online presence on social media platforms to reach maximum audience. Plus I was assigned a project to come up with a new idea to display the company's annual review for a specific brand and came up with unique concepts and got a lot of recognition from the brand and the company.