Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• Data Analyst Student

  • Mar 2023 - Present

  Harnessed the tools in data analytics to acquire, analyze and visualize data sets in real-time using industry-standard tools such as SQL, Excel, Tableau, PowerBI, and Python. Solved real-world business problems through data-driven problem-solving, storytelling, and decision-making. Honed programming, modeling, and statistical skills through 480+ hours of data analytics-specific training. Harnessed the tools in data analytics to acquire, analyze and visualize data sets in real-time using industry-standard tools such as SQL, Excel, Tableau, PowerBI, and Python. Solved real-world business problems through data-driven problem-solving, storytelling, and decision-making. Honed programming, modeling, and statistical skills through 480+ hours of data analytics-specific training.



Persado

• United States
• Software Development
• 200 - 300 Employee

• Customer Success Manager

  • Oct 2022 - Feb 2023

  - Promoted from Associate to Manager, having achieved a perfect score on Performance Metrics including Essential Job Function, Operational Excellence, and Personal Brand. - Program manager for Strategic Enterprise clients (Fortune 500 Fashion Retailers), helping the team secure 100% renewal target (multimillion dollar ARR). - Helped develop and track clients' monthly progress against financial forecast, unlocking over 100% attainment of target during tenure ($150m+ incremental revenue annually).- Scoped, project managed, and launched over 2,000 multivariate B2C digital marketing campaigns over the last fiscal year across email, SMS, social media, and web/e-commerce. - Developed key relationships with client stakeholders including VPs, Directors, Managers, and third parties through weekly status calls, monthly insight and performance readouts, and Quarterly Business Reviews. - Created and presented program-wide testing roadmaps tailored for each client and channel, monthly reviews, and QBR decks. - Successfully onboarded and mentored three Customer Success Managers and Associates. - Gained expertise in Google Analytics, Meta Business Manager, Salesforce Marketing Cloud, Jira, Wrike, Attentive, Slack, and Microsoft Suite.Skills: Multivariate Testing · Marketing Automation · Salesforce Marketing Cloud · Email Marketing · Project Management · Wrike · Cross-Channel Marketing · Customer Engagement · Customer Experience · Data Analytics · Analytical Skills · Campaigns · Data Analysis · Campaign Plans · Digital Engagement · Marketing Campaign Management · Multi-Channel Marketing · Marketing Analytics · Campaign Execution · A/B Testing · Social Media Marketing · Google Analytics · Digital Marketing · Marketing Strategy · Marketing · Email Analytics · Facebook Ads Manager · Digital Strategy Show less

• Customer Success Associate

  • May 2021 - Oct 2022

  - Collaborated daily with cross-functional internal partners within Content Strategy, Data Science, Product, Engineering, and Solutions Consulting departments. - Monitored and reported campaign metrics across all channels through Google Analytics, averaging 50 reports per week. - Assisted in the creation of campaign plans and managed internal and external campaign trackers.Skills: Multivariate Testing · Marketing Automation · Salesforce Marketing Cloud · Email Marketing · Project Management · Cross-Channel Marketing · Customer Engagement · Customer Experience · Data Analytics · Analytical Skills · Campaigns · Data Analysis · Campaign Plans · Digital Engagement · Marketing Campaign Management · Multi-Channel Marketing · Marketing Analytics · Campaign Execution · A/B Testing · Social Media Marketing · Google Analytics · Digital Marketing · Marketing Strategy · Marketing · Email Analytics · Facebook Ads Manager · Digital Strategy Show less



BetterCloud

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Account Development Representative

  • Dec 2019 - Jun 2020

  - Communicated and built efficient relationships with clients through cold calls by sharing information and identifying methods of overcoming their business challenges using BetterCloud’s SaaS. - Researched and discovered new leads through internet research, social media monitoring/messaging, and using tools such as LinkedIn Navigator, ZoomInfo, and DiscoverOrg. - Organized and updated internal systems such as Salesforce and SalesLoft with data, qualified leads, and new contacts, while running sales reports to find new prospects. Show less



Metropolitan Transportation Authority

• United States
• Urban Transit Services
• 700 & Above Employee

• Operations Training Intern

  • Jul 2018 - Sep 2018

  • Researched, revised, and reported on online training modules for City Transit employees. • Facilitated in organizing and preparing communications for the City Transit mechanical apprentices program, while planning future schedules for Director with timely sensitive information. • Support and enhance departmental relationships by all monitoring requests related to operations • Obtained proper safety certification to enter train tracks and conduct train cart operations. • Researched, revised, and reported on online training modules for City Transit employees. • Facilitated in organizing and preparing communications for the City Transit mechanical apprentices program, while planning future schedules for Director with timely sensitive information. • Support and enhance departmental relationships by all monitoring requests related to operations • Obtained proper safety certification to enter train tracks and conduct train cart operations.



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Jul 2017 - May 2018

  • Assisted the Residence Hall Director and staff with tracking and monitoring monthly budgets, meeting deadlines, and executing programs for a building of 300 residents. • Spearheaded the use of cloud storage software to collect, maintain, and analyze all data related to event registration, attendance, feedback surveys, and quarterly progress reports. • Assisted the Residence Hall Director and staff with tracking and monitoring monthly budgets, meeting deadlines, and executing programs for a building of 300 residents. • Spearheaded the use of cloud storage software to collect, maintain, and analyze all data related to event registration, attendance, feedback surveys, and quarterly progress reports.



Goldman Sachs 10,000 Small Businesses

• Professional Training and Coaching
• 1 - 100 Employee

• Research and Marketing Intern

  • Jun 2017 - Aug 2017

  • Contributed support to Senior Marketing Director of the 10,000 Small Businesses Initiative to construct and design marketing materials for entrepreneurs located across the five boroughs. • Executed policy and data analysis regarding small business growth in New York City and prepared a 20-page research report and presentation for the Business Support Services Division. • Attended various conferences to promote Goldman Sachs’ small business management programs for Minority, Women, Disadvantaged Business Enterprises, and Locally Based Enterprises. Show less



Metropolitan Transportation Authority

• United States
• Urban Transit Services
• 700 & Above Employee

• Human Resources Intern

  • Jun 2015 - Aug 2015

  • Communicated and built efficient relationships with various recruiting agencies to help recruit interns. • Monitored and responded to consumer queries via social media platforms and email to ensure positive and reliable customer service. • Managed administrative assignments such as data entry input and analysis of quarterly budget reports. • Communicated and built efficient relationships with various recruiting agencies to help recruit interns. • Monitored and responded to consumer queries via social media platforms and email to ensure positive and reliable customer service. • Managed administrative assignments such as data entry input and analysis of quarterly budget reports.