Experience

Sixth Sense Ventures

• India
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Principal, Investments

  • 2023 - Present

  If you’re trying to disrupt the status quo, please reach out at kathan@sixth-sense.in.

• Vice President, Investments

  • 2019 - 2023



Infinite Analytics

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Director

  • 2017 - 2019

  Driving conversions intelligently by using machine learning to match customers and products, enabling AI-driven commerce for brands Driving conversions intelligently by using machine learning to match customers and products, enabling AI-driven commerce for brands



Centralmart.in

• Second-in-Command

  • 2015 - 2017

  Centralmart.in simplifies the interior design process through technology and democratisation of design. Ranked amongst most promising startups in India by The Economic Times. Responsible for scaling the ecommerce business and create new revenue streams. Grew traffic, led data mining, analytics and optimisation to revamp product offering and customer experience resulting in a 300% growth in GMV through increased conversions. Developed and deployed an industry-first hybrid business model,… Show more Centralmart.in simplifies the interior design process through technology and democratisation of design. Ranked amongst most promising startups in India by The Economic Times. Responsible for scaling the ecommerce business and create new revenue streams. Grew traffic, led data mining, analytics and optimisation to revamp product offering and customer experience resulting in a 300% growth in GMV through increased conversions. Developed and deployed an industry-first hybrid business model, compounding customer value, revenue and margins. Reduced CAC by developing a B2B2C demand chain, partnering with real=estate giants such as Oberoi Realty, Omkar Developers and L&T to name a few. Concurrently, built & led a team of 12 managers, introduced new high-margin categories, streamlined operations and reduced inefficiencies in the supply chain. Show less Centralmart.in simplifies the interior design process through technology and democratisation of design. Ranked amongst most promising startups in India by The Economic Times. Responsible for scaling the ecommerce business and create new revenue streams. Grew traffic, led data mining, analytics and optimisation to revamp product offering and customer experience resulting in a 300% growth in GMV through increased conversions. Developed and deployed an industry-first hybrid business model,… Show more Centralmart.in simplifies the interior design process through technology and democratisation of design. Ranked amongst most promising startups in India by The Economic Times. Responsible for scaling the ecommerce business and create new revenue streams. Grew traffic, led data mining, analytics and optimisation to revamp product offering and customer experience resulting in a 300% growth in GMV through increased conversions. Developed and deployed an industry-first hybrid business model, compounding customer value, revenue and margins. Reduced CAC by developing a B2B2C demand chain, partnering with real=estate giants such as Oberoi Realty, Omkar Developers and L&T to name a few. Concurrently, built & led a team of 12 managers, introduced new high-margin categories, streamlined operations and reduced inefficiencies in the supply chain. Show less



London City Incubator

• London, United Kingdom

• Associate Consultant

  • 2014 - 2015

  London City Incubator supports projects in need of commercialisation, where it can help to identify and address gaps in the business models. Assessed feasibility and built a commercialisation strategy for a textual lie detector algorithm. Developed a digital go-to-market strategy for a London based seed accelerator. London City Incubator supports projects in need of commercialisation, where it can help to identify and address gaps in the business models. Assessed feasibility and built a commercialisation strategy for a textual lie detector algorithm. Developed a digital go-to-market strategy for a London based seed accelerator.



Spiffed Digital

• India
• Advertising Services

• Co-founder

  • 2013 - 2014

  Spiffed Digital is brand augmentation firm providing innovative solutions through interactive technologies to create delightful customer experiences. Solutions: 3D Projection Mapping, Live Motion Capture, Augmented Reality and Interactive Animations. Identified need for interactive brand communication and bootstrapped firm to deliver captivating brand solutions. By developing tailored content through immersive technologies, increased consumer mindshare and improved brand positioning for… Show more Spiffed Digital is brand augmentation firm providing innovative solutions through interactive technologies to create delightful customer experiences. Solutions: 3D Projection Mapping, Live Motion Capture, Augmented Reality and Interactive Animations. Identified need for interactive brand communication and bootstrapped firm to deliver captivating brand solutions. By developing tailored content through immersive technologies, increased consumer mindshare and improved brand positioning for clients such as ICICI Lombard, BCG, Videocon, Diageo, Pernod Ricard, Moët Hennessy, Heineken, Bacardi, Hard Rock, DJ Mag, Magna Publishing and Submerge. Show less Spiffed Digital is brand augmentation firm providing innovative solutions through interactive technologies to create delightful customer experiences. Solutions: 3D Projection Mapping, Live Motion Capture, Augmented Reality and Interactive Animations. Identified need for interactive brand communication and bootstrapped firm to deliver captivating brand solutions. By developing tailored content through immersive technologies, increased consumer mindshare and improved brand positioning for… Show more Spiffed Digital is brand augmentation firm providing innovative solutions through interactive technologies to create delightful customer experiences. Solutions: 3D Projection Mapping, Live Motion Capture, Augmented Reality and Interactive Animations. Identified need for interactive brand communication and bootstrapped firm to deliver captivating brand solutions. By developing tailored content through immersive technologies, increased consumer mindshare and improved brand positioning for clients such as ICICI Lombard, BCG, Videocon, Diageo, Pernod Ricard, Moët Hennessy, Heineken, Bacardi, Hard Rock, DJ Mag, Magna Publishing and Submerge. Show less



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Strategy, Marketing Analytics and Media Planning + Buying

  • 2011 - 2013

  Led market, customer and competition analytics to advise brands on their omni-channel marketing strategy and budget allocation. Formulated and closed highly competent deals with suppliers across media channels. Employed market and media analytics to execute high-ROI advertising campaigns across all touch points resulting in consistent sales growth. Responsible for marketing strategy design, media planning, budgeting, media buying, product launches and pitching. Worked with the C-suite… Show more Led market, customer and competition analytics to advise brands on their omni-channel marketing strategy and budget allocation. Formulated and closed highly competent deals with suppliers across media channels. Employed market and media analytics to execute high-ROI advertising campaigns across all touch points resulting in consistent sales growth. Responsible for marketing strategy design, media planning, budgeting, media buying, product launches and pitching. Worked with the C-suite of brands such as PediaSure & Ensure (Abbott Nutrition), Scorpio, Verito & XUV (Mahindra & Mahindra), ACTII & Sundrop (Conagra Brands), Digene (Abbott Healthcare) and Carlton, VIP Bags & Skybags (VIP Industries). Won the "Most Trusted Partner Award" - in recognition for outstanding contribution to Abbott Nutrition. Led the launch of Mahindra's motorcycle portfolio. Show less Led market, customer and competition analytics to advise brands on their omni-channel marketing strategy and budget allocation. Formulated and closed highly competent deals with suppliers across media channels. Employed market and media analytics to execute high-ROI advertising campaigns across all touch points resulting in consistent sales growth. Responsible for marketing strategy design, media planning, budgeting, media buying, product launches and pitching. Worked with the C-suite… Show more Led market, customer and competition analytics to advise brands on their omni-channel marketing strategy and budget allocation. Formulated and closed highly competent deals with suppliers across media channels. Employed market and media analytics to execute high-ROI advertising campaigns across all touch points resulting in consistent sales growth. Responsible for marketing strategy design, media planning, budgeting, media buying, product launches and pitching. Worked with the C-suite of brands such as PediaSure & Ensure (Abbott Nutrition), Scorpio, Verito & XUV (Mahindra & Mahindra), ACTII & Sundrop (Conagra Brands), Digene (Abbott Healthcare) and Carlton, VIP Bags & Skybags (VIP Industries). Won the "Most Trusted Partner Award" - in recognition for outstanding contribution to Abbott Nutrition. Led the launch of Mahindra's motorcycle portfolio. Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Brand Management & Experiential Marketing

  • 2009 - 2011

  Drove brand management and consumer awareness to seal Red Bull's position as market leader in India. Conceived and executed out of the box marketing campaigns consistent with Red Bull's innovative brand positioning. Customised global best practices for the Indian market, delivery commended by international leadership. Drove brand management and consumer awareness to seal Red Bull's position as market leader in India. Conceived and executed out of the box marketing campaigns consistent with Red Bull's innovative brand positioning. Customised global best practices for the Indian market, delivery commended by international leadership.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• External Relations

  • 2006 - 2008

  Developed partnerships with external stakeholders to drive brand building for AIESEC in India Developed partnerships with external stakeholders to drive brand building for AIESEC in India