Experience

SG Enable

• Singapore
• Civic and Social Organizations
• 100 - 200 Employee

• Senior Executive, Marketing, Capability Development

  • May 2023 - Present



EngageRocket

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Apr 2023

• Senior Marketing Executive

  • Jul 2020 - Jul 2021



OnlinePajak

• Indonesia
• IT Services and IT Consulting
• 1 - 100 Employee

• Growth Marketer Specialist

  • Dec 2019 - Apr 2020

  - Develop engaging content on topics related to taxation in Indonesia and OnlinePajak products to retain customers in database - Identify customer's needs and gaps in order to recommend new content that can drive solutions - Develop strategy, launch and optimise campaigns through email marketing - Craft and conduct webinars to create brand and product awareness to users - Analyse campaign performance and produce reports - Develop engaging content on topics related to taxation in Indonesia and OnlinePajak products to retain customers in database - Identify customer's needs and gaps in order to recommend new content that can drive solutions - Develop strategy, launch and optimise campaigns through email marketing - Craft and conduct webinars to create brand and product awareness to users - Analyse campaign performance and produce reports



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing and Communications Executive

  • Apr 2016 - Nov 2019

  - Daily routine involves maintaining and managing content on British Council's corporate website, social media platforms- Take charge of marketing campaigns on online and offline platforms (Facebook, Google, Youtube, Twitter, print, third party digital platforms)- Analyse campaign performance and produce weekly reports- Produce brand awareness, testimonials and destination marketing videos- Source and liaise with vendors for marketing support and ensure guidelines are followed- Provide logistical, photography and videography support at events- Keep competitor analysis list updated- Track marketing budget and expenditure, process payment for vendors Show less

• Marketing and Communications Assistant

  • Oct 2015 - Mar 2016

  Responsible for marketing the following British Council's portfolio: Adult Learners, Professional Development Centre, Teacher Development Centre, Pre-school & Education UK and Arts. Manage the content on British Council Singapore's corporate website, social media platforms (Facebook, Twitter, Instagram, Flickr etc) and study the most suitable timings to market our messages to our target audiences. At the same time, study the right kind of content and knowing the right ways to tailor content to the different target audiences. Generate monthly report on the performance of the corporate website, social media platforms using analytical tools such as Google Analytics, web trends etc which helps to analyse the popularity and engagement between the organisation and the target audiences. Day to day routine involves sourcing out for vendors and liaise with them for marketing promotions. Raise PO and issue goods receipt to vendors, ensuring that payment is made and done. At the same time, this also allows me to keep the allocated marketing budget for the different products in check. Aside from that, assist in planning and helping out in the marketing and logistics aspect of BC's events. My knowledge and interest also allows me to contribute as a photographer/videographer at BC's events. Show less



Vibes Communications Pte Ltd

• Singapore
• Marketing and Advertising
• 1 - 100 Employee

• Media Intern

  • Jan 2015 - Apr 2015

  Tasked to prepare media schedules for clients who request to book advertising spaces in the different platforms, book and buy advertising spaces in mainly newspapers and magazines. I was also involved in research on various clients product market and other possible advertising platforms that are made available. Supported the media team in doing up the expenditure report for each client at the end of every month. Tasked to prepare media schedules for clients who request to book advertising spaces in the different platforms, book and buy advertising spaces in mainly newspapers and magazines. I was also involved in research on various clients product market and other possible advertising platforms that are made available. Supported the media team in doing up the expenditure report for each client at the end of every month.



Toll Global Logistics

• Singapore

• Customer Service Assistant

  • Sep 2012 - Jul 2013

  Working in a renown logistics organisation, I worked with P&G, assisting them in the transportation of their products to and from Singapore and also from other parts of the world. My task was to assist in the shipment of local cosmetic products where paperwork and documentation had to be done. I also had to make sure that the products were delivered efficiently and correctly everyday to their destination. I was also assigned to draft and prepare permits for containers and vessels that were going in and out of Singapore's port, to and from the organisation's location. Show less



Dua M Pte Ltd

• Singapore

• Assistant Producer

  • May 2012 - Jul 2012

  As an assistant producer, I was in-charge of a one-off special children's drama titled Songkok Haji Agil, a drama that was aired on Mediacorp Suria Channel on Hari Raya Aidilfitri 2012. Mainly involved in the pre-production and production stage of the drama, my task was to make sure that everything was planned out right and well before shoot and during the shoot. During the pre-production stage, my job was to source out for casts, locations, props and transportation. I also had to ensure that the shoots were scheduled properly. During production, I had to look out for continuity and the well-being of the casts and crew. Show less



Dua M Pte Ltd

• Singapore

• Production Assistant

  • Aug 2011 - Oct 2011

  As an intern, I was assigned to support the production team working on the program titled Tra La La, a children's program that aired on Mediacorp Suria Channel. As a production assistant, my task was to mainly source out for props for each episode of the show. During production, I had to look out for continuity and the well-being of the casts and crew. I also had to take charge of production shots. During post-production, I had to assist with 'dumping out' of the show to tape and send it to the broadcasting station for every episode. Show less