Experience

Fleek (YC W22)

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Supply

  • Oct 2023 - Present



OnFrontiers

• United States
• IT System Custom Software Development
• 1 - 100 Employee

• OnFrontiers Expert

  • Oct 2021 - Present



Daraz

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Marketplace Operations - Global Lead

  • Dec 2022 - Oct 2023

  - Responsible for the development of compliance procedures & monitoring systems across all markets. - Guided investigations for compliance-related issues and coordinated with related parties to ensure timely implementation of corrective action plans in response to detected deficiencies and complaints. - Designed seller retention strategies, related programs and technology improvements increasing overall adoption & retention.

• Marketplace Manager (Pakistan) - Assortment Analytics & Operations

  • Oct 2021 - Nov 2022

  Karachi - Managed local assortment governance SOPs based on customer experience & profitability gaps; identified $1 million worth of undercharged shipping fees with wrong input weights, revamped Health & Beauty onboarding process. - Facilitated in the concept to release phases of new tech initiatives to facilitate sellers & customers resulting in 20% uplift CTR & 25% growth in selling assortment. - Guided multiple User Experience & Design A/B Tests i.e Local Language Translation



Truck It In

• Pakistan
• IT Services and IT Consulting
• 100 - 200 Employee

• Commercial Lead

  • Aug 2021 - Oct 2021

  Karachi, Pakistan - Organized the commercial strategy & processes in Karachi while being owner of the subsidy P&L. - Headed the account management team, improving partner engagement, monthly orders per active user & monthly retention. - Organized delivery of the product roll out of the customer & trucker applications. - Responsible for analyzing customer trends to constantly retain, upsell, and cross-sell contributing to additional $100,000 monthly through improvements. - Guided the launch of the… Show more - Organized the commercial strategy & processes in Karachi while being owner of the subsidy P&L. - Headed the account management team, improving partner engagement, monthly orders per active user & monthly retention. - Organized delivery of the product roll out of the customer & trucker applications. - Responsible for analyzing customer trends to constantly retain, upsell, and cross-sell contributing to additional $100,000 monthly through improvements. - Guided the launch of the short haul vertical with B2B businesses; Bazaar, Retailo. Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Key Account Manager

  • Feb 2021 - Jul 2021

  Lahore, Punjab, Pakistan - Assisted in expanding merchant acquisition and merchant end promotions for the food delivery business in Lahore. - Managed a cross functional team - Assisting other teams in tackling day to day challenges with better processes - Expanded the clientele from 10 to 120 merchants in two months Alongside my job OKRs there are a few projects I've supported with or directly worked on: 1) Telesales Program I drafted and currently lead a telesales program, with an initial an team… Show more - Assisted in expanding merchant acquisition and merchant end promotions for the food delivery business in Lahore. - Managed a cross functional team - Assisting other teams in tackling day to day challenges with better processes - Expanded the clientele from 10 to 120 merchants in two months Alongside my job OKRs there are a few projects I've supported with or directly worked on: 1) Telesales Program I drafted and currently lead a telesales program, with an initial an team of six care agents, that the business uses to acquire merchants on call and spread awareness around our Food Delivery business, the team has been involved in different activities to gather valuable insights which helps us take better business decisions and support any kind of mass communication roll out. 2) Merchant Experience Uplift Program I highlighted major gaps and their solutions to relevant teams with line of actions in accordance to the business's vision and our partners with better ways of resolving popular pain areas in the industry

• Junior Vertical & City Launcher

  • Jun 2020 - Feb 2021

  Karachi - A part of the developing Careem's Shop team in Pakistan - Onboarded 50 retail stores spread across Karachi - Introduced analyzing performance metrics to ensure growth and value addition to the delivery business of Careem - Enlisted more than 150 restaurants/kitchens in 3 months - Featured in Careem’s Employees of the Month for October - Moved to Lahore as City Launcher, focusing on partner acquisitions and experience - 300% growth on acquisition and significant increase in… Show more - A part of the developing Careem's Shop team in Pakistan - Onboarded 50 retail stores spread across Karachi - Introduced analyzing performance metrics to ensure growth and value addition to the delivery business of Careem - Enlisted more than 150 restaurants/kitchens in 3 months - Featured in Careem’s Employees of the Month for October - Moved to Lahore as City Launcher, focusing on partner acquisitions and experience - 300% growth on acquisition and significant increase in partner retention, highest for Lahore in its first year

• Partnerships Consultant

  • Feb 2020 - Jun 2020

  Karachi, Pakistan - Responsible for creating brand awareness through Partnerships and providing relief to our consumers and captains - The role allowed me to be dynamic and initiate projects which will generate attraction and encourage brand advocacy for the first unicorn in the MENAP region - Locked long term captain relief partnerships with PSO, Dr.Essa Labs, KLDC, etc



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Local Committee President

  • Jan 2019 - Feb 2020

  Karachi Division, Pakistan My duty as the regional head for AIESEC in Karachi was to mobilize more than 70 individuals from different universities in Karachi to develop leadership and provide life changing experiences to the youth of the community through AIESEC's exchange programs. From strategizing to marketing our products to handling HR, this position gave me an insight on Finance, Sales & HR and to above all work for the entity's core purpose, which is to produce young leaders from our communities. I managed… Show more My duty as the regional head for AIESEC in Karachi was to mobilize more than 70 individuals from different universities in Karachi to develop leadership and provide life changing experiences to the youth of the community through AIESEC's exchange programs. From strategizing to marketing our products to handling HR, this position gave me an insight on Finance, Sales & HR and to above all work for the entity's core purpose, which is to produce young leaders from our communities. I managed an annual budget of 4 million with 150% growth on sales and some incredible initiatives in HR and Finance which were later onboarded by various local chapters in the network Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Corporate Sales Intern

  • Jun 2019 - Sep 2019

  Pakistan - Facilitated the launch of Careem for Business in Pakistan - Guided sales with pitch decks and was responsible for daily reporting of customers and rides generated from the vertical - Optimized the customer flow and implemented a new sales flow leading to an overall 88.2% increase in sales activities.



14th Street Pizza Co.

• Food & Beverages
• 1 - 100 Employee

• Campus Team Leader

  • Apr 2017 - Jul 2017

  Karachi - Planned & managed BTL & ATL activities for the company - Recruited a campus team - Constructed a plan implemented across 3 universities catering to the company’s target market. (The campaign, “Make Your Wish with 14th Street”, helped the company realize its participation with students and subsequently increased engagement)