Experience

Petli

• Technology, Information and Internet
• 1 - 100 Employee

• Co-founder & CEO

  • Jul 2021 - Present

  For 20-40 thousand years, dog has been humans best friend... and now it’s time for us to become theirs. Our mission at Petli is to help people understand and communicate with their dog on a deeper level. The Petli app will help people become responsible dog parents from day one, in a fun and mobile format. We are on a mission to help people become their dog's best friend. For 20-40 thousand years, dog has been humans best friend... and now it’s time for us to become theirs. Our mission at Petli is to help people understand and communicate with their dog on a deeper level. The Petli app will help people become responsible dog parents from day one, in a fun and mobile format. We are on a mission to help people become their dog's best friend.



Freelancing

• Bangladesh
• Marketing Services
• 1 - 100 Employee

• Freelancing Growth Hacker

  • Dec 2018 - Jun 2021

  I help companies grow their revenue by iterative data-driven product development and digital marketing (Facebook/Instagram & Google Adwords). I help companies: • Decrease their Customer Acquisition Costs (-CAC). • Increase the Lifetime Value of a Customer (+LTV). • Increase the Average Order Value (+AOV) • Increase the Viral Effect of a product or service (+Referrals). • And everything in between Since I have an holistic approach with my clients and want to give them my full focus I only work with maximum two clients at once. I also only accept projects that I consider being really interesting and challenging. Clients: Sniph, Starflow, Blodkollen, Steven, Vethem (acquired by Agria), Woilà (acquired by Klarna), Yaytrade Show less



Sniph

• Sweden
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Growth

  • Jan 2019 - Dec 2019

  • Sniph is an awarded fragrance subscription box startup that each month delivers small bottles of brand-name perfumes and colognes. They also sell 8ml and full-sized perfumes and now have their own scented products. • Strategic and operative lead of Digital Marketing (Facebook, Instagram, Google Adwords, Twitter, Snapchat, Linkedin) • Influencer Marketing (Macro & micro influencers across many platforms, podcast briefs, analyzing, finding profiles, deal making etc) • Email Marketing (Conversion/informative/brand building campaigns, AB tests, Email automation) • Project lead of defining our customer personas and then iterating on tonality and marketing strategy to communicate better • Worked closely with strategic partners (magazine cooperations, events etc) • Manager of 3 colleagues where I coached, guided, helped and had bi-weekly one-on-ones with to reach our targets. I was also in charge of the recruitment process Show less



Swadd

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth

  • May 2018 - Jan 2019

  • Swadd (beta) är ett nytt slags quiz-spel där du som spelar svarar på frågor om produkter, varumärken och reklam. När du svarar rätt vinner du kronor och ören, istället för poäng, som direkt kan bytas mot spännande erbjudanden i vår onlinebutik • Increase of users from 550 to 35k+ • Customer acquisition cost decreased with 82% • Project lead improvements and iterations in product to increase conversion rate. Did this by analyzing data, heatmaps, user recordings and growth experiments in general • Operative with data-driven digital marketing • Sales could not keep up with the growth of users so we had to pause growth. I helped the company out with sales but was offered more full-time positions and consultancy jobs than I was selling so I decided to try my wings as a consultant Show less



Tiptapp

• Sweden
• Freight and Package Transportation
• 1 - 100 Employee

• Growth Hacker

  • Jan 2018 - May 2018

  • Tiptapp helps you move things in and out of your home. Get connected with thousands of helpers - regular people with a car, and time on their hands, who are ready to help you out. • Number of new ads per day increased with 113% • Customer acquisition cost decreased with 60% • Conversions on a acquisition landing page increased with 250% • Set framework for the digital marketing strategy: customer acquisition, activation and re-activation • Ran one structured growth experiment every week (hypothesis, data analysis, strategy, KPI, execution, analysis and summarize/presentation to the team) • Left to work with my mentor at Swadd, a pre-launch startup within AdTech Show less



Universum

• Brazil
• Music

• Digital Strategist

  • Oct 2016 - Jan 2018

  • Universum is the global leader in Employer Branding • Community Management of Facebook group “Universum Career Test” with 260 thousand members which involved: Content Creation, Strategy and general Community Management • I work daily with both conversion and awareness based Digital Marketing campaigns focusing on paid ads: Facebook, Instagram, LinkedIn and Google AdWords • Email Marketing • In my current position as a Project Manager, I focus on helping employers find the talent that can grow their business. I do this by designing their communication strategy both externally and internally, helping them build relationships with talent by telling data-led, human and purposeful stories on Social Media. These strategies help clients attract, recruit and retain talent Show less



William & Sterling

• United States
• Medical Practices

• Digital Marketing during Kickstarter campaign

  • Mar 2017 - May 2017

  • William & Sterling offer classy no-show socks for men designed to not roll off the feet. • I advised them during their Kickstarter campaign and helped them gain insights on their Social Media Marketing data, determine optimal ads, target group and general Social Media Marketing strategy. • Reached 1550% of target • William & Sterling offer classy no-show socks for men designed to not roll off the feet. • I advised them during their Kickstarter campaign and helped them gain insights on their Social Media Marketing data, determine optimal ads, target group and general Social Media Marketing strategy. • Reached 1550% of target



Refugee Tech

• United States
• Wellness and Fitness Services

• Co-founder & Communication Manager

  • Sep 2015 - Mar 2017

  • Refugee Tech builds digital platforms focusing on solving integration challenges. • Responsible for Marketing Strategy, Public Relations and Social Media. • I got personal mentoring in Public Relations, Communication, Event Management, Social Media Marketing and Data Analysis from: Universum, JMW Communication, Serendipity Communication and Grandins Flying Circus. • Refugee Tech builds digital platforms focusing on solving integration challenges. • Responsible for Marketing Strategy, Public Relations and Social Media. • I got personal mentoring in Public Relations, Communication, Event Management, Social Media Marketing and Data Analysis from: Universum, JMW Communication, Serendipity Communication and Grandins Flying Circus.



Self-Employed Professional Poker Player

• Information Technology and Services
• 1 - 100 Employee

• Professional Poker Player

  • Aug 2008 - Jun 2015

  • Poker is a complex strategic card game resembling running your own company. It teaches you how to think analytically, strategically and game theory based. You have to constantly look at the data of other players and your own, and based on the data set strategies that you then get direct monetary feedback on after executing on it. You also learn about money and risk management. My experiences from poker have been highly applicable in all my ventures after my career since it's natural for me to set strategies, analyze progress, improve and iterate on my way of working until I see positive results. • Professional Online and Live Poker Player • Board Member of “The Swedish Poker Federation” • Member of one of Sweden’s most popular poker blogs • Contracted “team player” for HeyPoker gaming Show less



Gringo

• Brazil
• IT Services and IT Consulting
• 100 - 200 Employee

• Freelance Journalist

  • Jan 2005 - Sep 2007

  • Gringo was an urban magazine published on a monthly basis in the newspaper “Metro”. • Interviewed Zlatan Ibrahimović at the age of 16 while he boycotted all Swedish media outlets. The interview generated international attention. • Content creation and wrote articles. • Reviewed Sweden’s biggest museums and wrote articles about it. • Gringo was an urban magazine published on a monthly basis in the newspaper “Metro”. • Interviewed Zlatan Ibrahimović at the age of 16 while he boycotted all Swedish media outlets. The interview generated international attention. • Content creation and wrote articles. • Reviewed Sweden’s biggest museums and wrote articles about it.



www.Svenskafans.com

• Chief Editor and Writer

  • Jun 2001 - Sep 2005

  • Svenskafans.com was at the time one of Sweden's most visited football websites. • Became the websites youngest writer by the age of 12 • One of “Serie A” most popular writers and columnist with thousands of readers every day. • Responsible for Empoli and Palermo as chief editor and a writer for Juventus the last two years. • Designed, produced and marketed t-shirts to celebrate Juventus league win at the age of 14 • Svenskafans.com was at the time one of Sweden's most visited football websites. • Became the websites youngest writer by the age of 12 • One of “Serie A” most popular writers and columnist with thousands of readers every day. • Responsible for Empoli and Palermo as chief editor and a writer for Juventus the last two years. • Designed, produced and marketed t-shirts to celebrate Juventus league win at the age of 14