Ad Operations - Assistant Manager

• Sep 2020 - Present

Campaign Manager - Facebook (Ad Operations)

• Feb 2020 - Jun 2020

Marketing Officer & Digital Marketer

• Mar 2019 - Nov 2019

 Was responsible for managing all the Restaurant websites using Google Ads with Online Sales/Delivery.  Performing daily Account Management of PPC accounts on Google Search Ads & Banner Ads.  Maintaining & Monitoring Keywords Bids, Daily/Monthly Budget Caps, Quality Score, Account Metrics, Campaign Structuring, Targeting, Monitoring Ad copies, etc.  Managed Social Media Marketing & Display marketing campaigns from a strategy perspective, driving revenue & complete category engagement based on various food cuisines. Using Facebook Business, Instagram, Snap chat.  Social Media Marketing: Responsible for planning campaigns for brand refresh of our all restaurants across all display channels and social media platforms including Snap Chat.  Business Planning: Involved in the strategic planning and execution of big promotional events for Eid, Bakrid & Sports promotion events near the Int. stadiums.  Worked closely with the Category Team and Brand Marketing Team understanding the need and sharing Strategic Plans and best practices to promote the offers and structure the campaigns accordingly.  Restaurants Handled – Baba Chapatea, Royal Indian, Biriyani Hut, Alfai, Namma Veedu Vasanta Bhavan. Gerry’s Grill Qatar.  Brought all Qataris online Food Delivery partners into the board. Show less

Campaign Manager - Native (Ad Operations)

• Oct 2017 - Jan 2019

 Setting up campaigns on Programmatic Platform Social Media Marketing, Content Marketing, Google Ads, Email Marketing, Keyword Research, SEO, SEM, , Google Analytics, & Affiliate Marketing across India, US, UK and Germany.  Campaign Manager for Indian Clients & International Clients such as Club Mahindra, American Express, Sterling Holidays, Indiabulls, SBI. etc.  Opting the suitable platform for various clients, based on lead generation, online sales, lead form page, app install or application filling, Sessions/Clicks.  Creating funnel to understand user journey and behaviour on the landing page and website with A/B Testing on the campaigns.  Creating Text ideas, Images Ideas with help of creative designer.  Setting Budget, Optimising campaign, bidding and scheduling the campaign.  Tracking and optimizing the campaign.  Choosing a detailed targeting audience with respect to Demographics, Interests and Behaviour.  Lead generation campaigns. Optimizing campaigns to deliver the best ROI while ensuring monthly, quarterly are met.  Gathering insights from Google Analytics and implementing the learning’s.  Troubleshooting issues related to campaign delivery, if any. Example Ads Platform Issue, Campaigns Tracking, Landing Page Or URL issue etc.  Controlling revenue and optimization of campaigns towards maximum ROI and maintaining PNL of entire department. Show less