Experience

Excel Pros
• Canada
• Software Development
• 1 - 100 Employee
• Digital Marketing Manager

  • Jun 2023 - Present


MMC Global

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2022 - Jul 2023

  • Plan, manage and execute social media vision to drive brand discovery and customer • Planning engagement via social media and digital channels and partners • Collaborating with ecosystem partners, influencers, awards, publications, and event producers). • Creating and managing social media content and channel strategy across key markets • Maintain a deep understanding of social media metrics and data analysis • Analyzing digital touchpoints across all channels and platforms • Managing external agencies and oversees campaign strategy • Leading creative ideation to deliver innovative, best-in-class campaigns for customers • Developing strategies to achieve growth goals • Contributing to present strategy, learnings and recommendations to senior leadership via meetings • Developing multiple team KPIs for a social media strategy to drive results toward business goals • Coordinate with the marketing team to ensure brand consistency • Provides thought leadership and guidance for social media best practices such as content guidelines, KPI benchmarks, and growth strategies across our organization. • Partner with technical and business teams to drive system improvements within internal social media tools and self-service merchandising solutions. Show less



Diagnox Health

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Digital Marketing Strategist

  • Apr 2022 - Oct 2022

  • Devise and execute a strategy to improve the digital foot print of the company & services • Identify resources, build and train an inhouse/hybrid digital marketing team. • Plan and execute all aspects of digital marketing including SEO/SEM, CRM, & Email • Executing marketing, social media (FB, IG, YT), and display advertising campaigns and strategies • Develop and execute click funnel strategies for lead generation • Develop and maintain a procedure for regular reporting • Measure and report performance of all digital marketing campaigns, and assess KPIs • Identify insights and trends, and optimize spending and performance based on those insights • Create A/B and multivariate testing to continually improve campaign results • Work with designers and content creator to optimize campaigns • Collaborate with the internal team to create graphics and landing pages that optimize UI & UX • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels • Evaluate emerging technologies and provide insights, leadership, and perspective • Maintain and fine-tune website experience, including SEO, CMS, reviews, and • Coming up with pricing/promotional calendar to ensure consistency in the acquisition strategy Show less



GreenSense Billing

• United States
• Financial Services
• 1 - 100 Employee

• Content Manager

  • Oct 2019 - Jan 2022

  • Develop, implement and manage social media strategy • Define most important social media KPIs • Manage and oversee social media content • Measure the success of every social media campaign • Stay up to date with the latest social media best practices and technologies • Use social media marketing tools such as Buffer • Work with copywriters and designers to ensure content is informative and appealing • Collaborate with Marketing, Sales and Product Development teams • Monitor SEO and user engagement and suggest content optimization • Communicate with industry professionals and influencers via social media • Create a strong network • Hire and train others in the team • Provide constructive feedback Show less



360factors Inc.

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Specialist

  • Oct 2018 - Jan 2020

  - Product Configuration & Market Intelligence - Support Product Configuration and Requirements - Interface with Experts, Sales and Marketing to assist and deliver Business Intelligence - Participate in the launch of products configured with industry specific content and workflows - Use Pragmatic Marketing Techniques for Product Positioning, Messaging and Pricing - Use Content Marketing, Branding, PR and Webinars, Online Training to Drive Demand Generation - Communicate the Value Proposition of Products to the Sales Team and develop Sales Tools - Support the Development of Demo Scripts, Product Demo Presentations and Videos - Perform Product Demos for the Sales Teams for Consistency in messaging and to stay focused on the customer experience Show less



Aga Khan Development Network eHealth Resource Centre

• Social and Digital Media Marketing

  • Mar 2017 - Mar 2018

  - Deliberate planning and goal setting - Development of brand awareness and online reputation - Build and execute social media strategy through competitive research - SEO and generation of inbound traffic - Cultivation of leads and sales - Administrate the creation and publishing of relevant, original and high-quality content. - Identify and improve organizational development aspects that would improve content - Create a regular publishing schedule - Implement a content editorial calendar to manage content and plan specific - Promote content through social advertising - Visual Design and Web Development Strategy - Develop and expand community and/or influencer outreach efforts - Design, create and manage promotions and Social ad campaigns - Manage efforts in building online reviews and reputation - Analyze key metrics and tweak strategy as needed - Compile reports for management to show results - Become an advocate for the company in social media spaces - Carrying out Strategic Communications with Stakeholders - Creation of Annual Report Content Show less



R&I Electrical Appliances (Pvt.) Ltd.

• Pakistan
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Digital Marketing Executive

  • Sep 2016 - Feb 2017

  - Social Media Management - Content Management - Website Management - Virtual Presence and Integration in terms of SEO - Measuring Google Analytics (Goal Rate) - Digital Media Buying and Planning - Engaging and Dealing with Digital Partners (SMM and Publishers) - Ensure Timely and Proper Digital Execution - Analyzing New Digital and Social Media Strategies to Implement - Enhancing Digital User Experience - Campaign Strategy and Implementation (ATL, BTL and Digital) - Competitor Comparative Analysis, SWOT and Consumer Research Insight and Intelligence - Research and Analyzing Competitor Links and Ranking Strategy Show less



Goggles4u.com

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Content Development Executive

  • Oct 2012 - Nov 2014

  Developing Web and Social Media Content for 3 International Websites and One Local Website Brand Management Activities for Goggles4u, Eyeglasses.pk, Savers.pk, Giftbox.pk and Burj Optical Creating Creative Web and Social Media Strategies for Target Audiences Client and Customer Relationship Management Creating Strategies for Higher Sales Revenue Developing Web and Social Media Content for 3 International Websites and One Local Website Brand Management Activities for Goggles4u, Eyeglasses.pk, Savers.pk, Giftbox.pk and Burj Optical Creating Creative Web and Social Media Strategies for Target Audiences Client and Customer Relationship Management Creating Strategies for Higher Sales Revenue



ePlanet Communications Inc

• United States
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2012 - Apr 2013

  Writing and Publishing Articles for Fitness Republic Proofreading and Editing Web Content Social Media Activities for Fitness Republic Managing CMS (Content Management System) Research and Analyze Competitor Links and Ranking Strategy Back- link Strategy and Implementation Website Remediation SEO and Content Technical Analysis and Evaluation Managing Social Media Campaigns and Day-To-Day Activities Monitoring latest trends in Social Media Tools and Applications Writing and Publishing Articles for Fitness Republic Proofreading and Editing Web Content Social Media Activities for Fitness Republic Managing CMS (Content Management System) Research and Analyze Competitor Links and Ranking Strategy Back- link Strategy and Implementation Website Remediation SEO and Content Technical Analysis and Evaluation Managing Social Media Campaigns and Day-To-Day Activities Monitoring latest trends in Social Media Tools and Applications