Shafonda Fennessy
Account Director at MB4 Productions- Claim this Profile
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Topline Score
Bio
Colleen Fitzgerald LaCoss
It was my pleasure to work with Shafonda for three years. During my tenure as the education director, I worked very closely with her to plan events ranging from small committee meetings up to multi-thousand attendee conferences. She is a bright, extremely hard working, dedicated events manager who always goes above and beyond. After one particularly large conference she won a company award for her customer service- even though the event brought in 13,000 people, she made a huge impact on a single attendee's experience. Both during planning months and onsite at an event she is flexible and easy to work with, but also very thorough and detail-oriented. She would be a great addition to any team and will help lead your event through the complicated planning and execution process.
Sarah N.
Shafonda is a wonderful client that has become so much more - like family - over the years that we've partnered together. She is meticulously organized, poised, calm and focused under pressure and always leads with kindness. She expects a lot from her vendor partners but in return she offers loyalty and trust. She allows our team the opportunity to think creatively and she is a wonderful person to collaborate with! On behalf of the entire ACCESS team, we are so grateful for her partnership over the years. It's wonderful to watch her leadership blossom - her company and team are lucky to have her!
Colleen Fitzgerald LaCoss
It was my pleasure to work with Shafonda for three years. During my tenure as the education director, I worked very closely with her to plan events ranging from small committee meetings up to multi-thousand attendee conferences. She is a bright, extremely hard working, dedicated events manager who always goes above and beyond. After one particularly large conference she won a company award for her customer service- even though the event brought in 13,000 people, she made a huge impact on a single attendee's experience. Both during planning months and onsite at an event she is flexible and easy to work with, but also very thorough and detail-oriented. She would be a great addition to any team and will help lead your event through the complicated planning and execution process.
Sarah N.
Shafonda is a wonderful client that has become so much more - like family - over the years that we've partnered together. She is meticulously organized, poised, calm and focused under pressure and always leads with kindness. She expects a lot from her vendor partners but in return she offers loyalty and trust. She allows our team the opportunity to think creatively and she is a wonderful person to collaborate with! On behalf of the entire ACCESS team, we are so grateful for her partnership over the years. It's wonderful to watch her leadership blossom - her company and team are lucky to have her!
Colleen Fitzgerald LaCoss
It was my pleasure to work with Shafonda for three years. During my tenure as the education director, I worked very closely with her to plan events ranging from small committee meetings up to multi-thousand attendee conferences. She is a bright, extremely hard working, dedicated events manager who always goes above and beyond. After one particularly large conference she won a company award for her customer service- even though the event brought in 13,000 people, she made a huge impact on a single attendee's experience. Both during planning months and onsite at an event she is flexible and easy to work with, but also very thorough and detail-oriented. She would be a great addition to any team and will help lead your event through the complicated planning and execution process.
Sarah N.
Shafonda is a wonderful client that has become so much more - like family - over the years that we've partnered together. She is meticulously organized, poised, calm and focused under pressure and always leads with kindness. She expects a lot from her vendor partners but in return she offers loyalty and trust. She allows our team the opportunity to think creatively and she is a wonderful person to collaborate with! On behalf of the entire ACCESS team, we are so grateful for her partnership over the years. It's wonderful to watch her leadership blossom - her company and team are lucky to have her!
Colleen Fitzgerald LaCoss
It was my pleasure to work with Shafonda for three years. During my tenure as the education director, I worked very closely with her to plan events ranging from small committee meetings up to multi-thousand attendee conferences. She is a bright, extremely hard working, dedicated events manager who always goes above and beyond. After one particularly large conference she won a company award for her customer service- even though the event brought in 13,000 people, she made a huge impact on a single attendee's experience. Both during planning months and onsite at an event she is flexible and easy to work with, but also very thorough and detail-oriented. She would be a great addition to any team and will help lead your event through the complicated planning and execution process.
Sarah N.
Shafonda is a wonderful client that has become so much more - like family - over the years that we've partnered together. She is meticulously organized, poised, calm and focused under pressure and always leads with kindness. She expects a lot from her vendor partners but in return she offers loyalty and trust. She allows our team the opportunity to think creatively and she is a wonderful person to collaborate with! On behalf of the entire ACCESS team, we are so grateful for her partnership over the years. It's wonderful to watch her leadership blossom - her company and team are lucky to have her!
Credentials
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Cvent Event Management
CventMay, 2020- Oct, 2024
Experience
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MB4 Productions
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United States
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Media Production
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1 - 100 Employee
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Account Director
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Jul 2023 - Present
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The Creative Engagement Group
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Account Manager
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Jun 2022 - Jul 2023
- Lead a team of 8 - Manage a budget of 1.7 million dollars annually - Strategize cross functionally with full leadership team, internally, to ensure shared learning is delivered across client accounts - Build, maintain, develop, and lead long term relationships with clients - Add value to clients' events through advising on beneficial services, creative ideas, and business solutions - Organize, plan, and prioritize staff and resources to meet objectives and deadlines - Ensure the highest standards of event planning and delivery are maintained through effective management of Project Manager and Executives - Other positions held: Project Manager, Live Events Manager, and Administrative Support for Medical Affairs Show less
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Ashfield Event Experiences
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United Kingdom
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Events Services
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200 - 300 Employee
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Account Manager
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Mar 2021 - Jul 2023
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Project Manager
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Jul 2019 - Mar 2021
- Drive the full scope of planning, production, and execution of both in-person and virtual events- Create and manage detailed project plans and drive complex deadlines- Prepare, manage, and maintain budgets throughout lifecycle of each event ensuring project profitability- Mentor and oversee Project Executives per project basis- Collaborate with Account Manager to organize, plan, and prioritize staff and resources to meeting project objectives and deadlines
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The Institutes
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Education
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1 - 100 Employee
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Senior Meeting & Events Manager
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Oct 2014 - Jul 2019
- Direct responsibility for program development, planning, and execution for all assigned initiatives and projects, for meetings and events ranging from from 25 - 11k attendees, from the point of venue selection to post event recap and bill reconciliation - Negotiate terms to execute and administer contracts with facilities and vendors for service in accordance with budget and company policies - Assist in the management of annual event budgets from $2.5M to $10M - Direct responsibility for program development, planning, and execution for all assigned initiatives and projects, for meetings and events ranging from from 25 - 11k attendees, from the point of venue selection to post event recap and bill reconciliation - Negotiate terms to execute and administer contracts with facilities and vendors for service in accordance with budget and company policies - Assist in the management of annual event budgets from $2.5M to $10M
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Independent Consultant
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Independent Meeting and Event Manager
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Aug 2009 - Oct 2014
- Plan, implement, and manage meetings, trade shows, conferences, and special events ranging from 25 - 3000 attendees with annual budgets of $3M - Plan and execute all aspects of meeting and event planning to include site selection, contract negotiations, marketing, registration, attendee management, budgeting, and on-site management - Solicit and leverage corporate sponsorship - Plan, implement, and manage meetings, trade shows, conferences, and special events ranging from 25 - 3000 attendees with annual budgets of $3M - Plan and execute all aspects of meeting and event planning to include site selection, contract negotiations, marketing, registration, attendee management, budgeting, and on-site management - Solicit and leverage corporate sponsorship
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Data-Core Systems Inc.
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Medical Chart Abstractor & Reviewer/Nextgen Support
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Jan 2009 - Aug 2011
- Reviewed patient medical charts & abstracted medical information to assist in hybrid EHR transition - Audited medical charts following the HIPAA guidelines - Conducted training sessions of the Nextgen database - Recruiting, Interviewing, Maintaining Records - Reviewed patient medical charts & abstracted medical information to assist in hybrid EHR transition - Audited medical charts following the HIPAA guidelines - Conducted training sessions of the Nextgen database - Recruiting, Interviewing, Maintaining Records
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Education
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2018 - 2019
Events Industry Council
Certified Meeting Professional (CMP), Meeting and Event Planning -
2006 - 2009
University of Pittsburgh
Registered Nursing/Registered Nurse -
2015 -
Professional Convention Management Association
Meeting and Event Planning
Community
