Experience

Pakistan Kidney and Liver Institute and Research Center (Official)

• Pakistan
• Hospitals and Health Care
• 300 - 400 Employee

• Manager Marketing - Data Monitoring & Evaluation | Marketing and Philanthropy Department

  • Aug 2017 - Present

  −Successfully developed and implemented various marketing strategies to achieve objectives and meet goals. −Strategic planning of annual budget for Capital, Operational & Manpower requirements. − Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities. − Identifying and developing new marketing and fundraising opportunities/Tools. −Initiated special campaigns including, but not limited to Zakat, Donation Box, E-mail, SMS and Telemarketing Marketing. −Developed and managed a cost to return on investment (ROI) for all marketing and Fundraising activities to support appropriate resource utilization. − R&D of new products/promotions and strategies relevant to marketing and fundraising campaigns and activities. − Research and development of Data Mining/Donor Data Management. − Manage & enhance org’s database, generate leads using CRM system by applying latest methods. −Synchronization with marketing agencies/vendors for creative and business services to plan, prepare, and place promotional objects. −Acting as a focal point between organization and external stakeholders including DGPR for media releases/execution − Regular monitoring of the progress of marketing & Fundraising campaigns and production of activity reports. −Overseeing internal processes and procedures, working closely with the Accounting/QA team to compile and submit reports and data files for annual audits. Show less



Shaukat Khanum Memorial Cancer Hospital and Research Centre

• Pakistan
• Hospitals and Health Care
• 700 & Above Employee

• • Jan 2016 - Aug 2017

  −Successfully led the team of monitoring and support section for meeting the departmental and organizational objectives.−Supervision and management of centralized donor’s database (Local/Overseas)−Liaison with MIS Department for development of Donor Management System i.e. Donor Relationship Management, Donation Acknowledgement, Campaign and Event Budgeting, Pledge Recovery, Donation Box Tracking, Call Centre Management etc.−Monitor the progress of the implementation of the online donation system at the collection centers and other off-site offices.−Develop monitoring reports to monitor every marketing and fundraising activity of the Department and report to the Executive Management of the Organization. −Overlook Coin campaign, monitor productivity and ensure timely servicing through strong liaison with fundraising teams.−Prepare and send the fundraising updates to keep the marketing team abreast with the fund position. −Prepare donation acknowledgment letters to be sent to donors for all donations received.−Develop policies and procedures of the assigned campaigns and/or activities.−Production of campaign promotions (other than material required for outdoor publicity) in line with requirements.−Provide assistance and support in planning and execution of active/upcoming local and overseas fundraising campaigns/Events.−Handling incoming electronic and snail mails and responding to donor’s queries.−Coordinated and oversaw periodic financial/QA audits.−Managed inbound/outbound call center on Hide collection campaign/Telethons. Show less

• • Jan 2014 - Dec 2016

• • Jul 2012 - Dec 2013

• • Jan 2010 - Jun 2012

• • Jun 2008 - Jan 2010

  −Managed day-to-day transactions and operations of Business Services Section.−Reconciliation of Corporate Clients and Franchisee Receivables Accounts with GL.−Prepared table of accounts, assign entries to proper accounts to ensure proper accounting methods, principles and policies are being followed−Update all records for internal and external audit.−Follow up of Receivables with help of ageing system.−Handled communications with corporate clients and franchisee.−Updating of corporate and franchise agreements in HMIS.−Prepared systems specifications and liaised with MIS department for development and enhancements in certain systems. Show less

• • Feb 2002 - Jun 2008