Experience

Forbes

• Financial Services
• 1 - 100 Employee

• Vice President, Social Sales

  • Jul 2021 - Present

  New York, New York, United States

• Director, Social Sales

  • Sep 2019 - Jul 2021

  Greater New York City Area

• Sr. Manager, Social Sales

  • May 2017 - Sep 2019

  Greater New York City Area



Coffee 'n Clothes

• United States
• Advertising Services
• 1 - 100 Employee

• Partnership Lead

  • Nov 2018 - Jan 2020

  Greater New York City Area



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Social Media Director

  • Nov 2015 - May 2017

  Greater New York City Area - Built campaign and social brand strategies across all clients by partnering with creative and media teams to develop platform specific content/messaging, deploy and traffic creative, and monitor success over time. - Managed the social media and analyst teams; responsible for developing strategy, analytics training, and mentoring. - Developed digital media spend recommendations and strategic social comms plans for brands utilizing budgets ranging between $20K- $2MM. - Oversaw all… Show more - Built campaign and social brand strategies across all clients by partnering with creative and media teams to develop platform specific content/messaging, deploy and traffic creative, and monitor success over time. - Managed the social media and analyst teams; responsible for developing strategy, analytics training, and mentoring. - Developed digital media spend recommendations and strategic social comms plans for brands utilizing budgets ranging between $20K- $2MM. - Oversaw all social activations across the Saatchi NY network, including brand, awareness, and product launch campaigns. - Acted as agency digital and social thought leader for education and executional inquiries. - Attended industry conferences as an agency representative for agency growth and development. - Clients: P&G, General Mills, Walmart, Mead Johnson, Tecate, HSBC, GSK

• Digital/Social Media Manager

  • Oct 2014 - Nov 2015

  New York, NY As a Digital/Social Media Manager, I: - Developed multi-channel strategies across brands such - Tide, Pampers, LUVS, Dreft, Tecate, Plenti Yogurt, Go-Gurt, Theraflu, Mead Johnson and Head & Shoulders. - Worked closely with planning, creative, and account teams to create and execute digital campaigns. - Developed partner relationships with Facebook, Twitter, Google, YouTube, Snapchat, Vine, etc to understand capabilities and opportunities on each platform. - Managed all outgoing… Show more As a Digital/Social Media Manager, I: - Developed multi-channel strategies across brands such - Tide, Pampers, LUVS, Dreft, Tecate, Plenti Yogurt, Go-Gurt, Theraflu, Mead Johnson and Head & Shoulders. - Worked closely with planning, creative, and account teams to create and execute digital campaigns. - Developed partner relationships with Facebook, Twitter, Google, YouTube, Snapchat, Vine, etc to understand capabilities and opportunities on each platform. - Managed all outgoing digital assets across clients ensuring successful execution and metrics. - Worked directly with brands to execute marketing planning and priorities across the fiscal year.



Mashwork

• United States
• IT Services and IT Consulting

• Senior Social Media Analyst

  • Apr 2014 - Oct 2014

  Greater New York City Area As a Senior Social Media Analyst, I: • Monitor conversations for various brands across all major social media networks. • Analyze and report insights for major entertainment and e-commerce clients. • Craft in-depth reports and recommendations based on the analytics returned through research and monitoring to answer client specific questions. • Developed expertise in multiple social listening tools. • Assisted in managing a retail centered reporting strategy covering 16+ brands.

• Social Media Analyst

  • Jan 2013 - Mar 2014

  New York, NY As a Social Media Analyst, I: • Monitor conversations for various brands across all major social media networks. • Analyze and report insights for major entertainment and e-commerce clients. • Craft in-depth reports and recommendations based on the analytics returned through research and monitoring to answer client specific questions. • Developed expertise in multiple social listening tools.



ARIA Resort & Casino

• United States
• Hospitality
• 700 & Above Employee

• Social Media/ Interactive Marketing Associate

  • May 2012 - Dec 2012

  Las Vegas, Nevada Area As Social Media/Interactive Marketing Intern, I: • Produced content for, scheduled and monitored 5 major social media channels (3 Facebook, 2 Twitter) reaching an audience of approximately 400,000+ subscribers • Contributed to the pre and post launching content during development using a CMS and Q/A-ing, for a new companywide website. • Consistently wrote content and aided in managing companies new blog, focusing on new endeavors, business openings and special events. • Aided in… Show more As Social Media/Interactive Marketing Intern, I: • Produced content for, scheduled and monitored 5 major social media channels (3 Facebook, 2 Twitter) reaching an audience of approximately 400,000+ subscribers • Contributed to the pre and post launching content during development using a CMS and Q/A-ing, for a new companywide website. • Consistently wrote content and aided in managing companies new blog, focusing on new endeavors, business openings and special events. • Aided in managing and monitoring additional SM platforms such as YouTube, Pinterest, yelp! reviews, Trip Advisor monitoring and active review responding. • Established the company’s first active listening practice to generate proactive conversations. Contributed to the overall content, moving the company’s main Facebook page from 5th to 2nd largest in Las Vegas. Show less



Stan Clark Companies

• Assistant Director of Public Relations

  • May 2010 - Jan 2012

  Stillwater, OK As the Public Relations Assistant, I: • Was responsible for timely sending of all social media content for 3 restaurants across all platforms, including Facebook & Twitter. That included weekly restaurant specials, new information regarding company policies & historic facts. Also serving as a program manager for company newsletters where • I authored feature articles communicating quarterly business performance, changes in leadership, new sales & marketing initiatives. •… Show more As the Public Relations Assistant, I: • Was responsible for timely sending of all social media content for 3 restaurants across all platforms, including Facebook & Twitter. That included weekly restaurant specials, new information regarding company policies & historic facts. Also serving as a program manager for company newsletters where • I authored feature articles communicating quarterly business performance, changes in leadership, new sales & marketing initiatives. • Participated in weekly marketing meetings where I represented three restaurants & three clothing stores ensuring project prioritization across all functional areas & serve as a liaison to said restaurants and clothing stores to seek financial resources to help drive customer traffic. • Manage a budget of $3k monthly per restaurant & all aspects related to drafting, creating, producing & distributing 9k print pieces, monthly radio spots and some TV & radio appearances for executive team members. Design and distribute approximately 25 monthly advertising & event promotional materials utilizing the Adobe Suite (Photoshop, InDesign, Illustrator, etc.) Show less