Shadi Siam
Head of Marketing Department at National Insurance Company - Palestine- Claim this Profile
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Arabic Native or bilingual proficiency
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English Full professional proficiency
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Hebrew Limited working proficiency
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French Elementary proficiency
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Bio
Credentials
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GO GLOBAL
G-CMO ForumSep, 2022- Oct, 2024
Experience
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National Insurance Company - Palestine
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Palestine, State of
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Insurance
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1 - 100 Employee
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Head of Marketing Department
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Dec 2022 - Present
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors. • Led team of marketing professionals, offering mentoring, and coaching to build knowledge and skills. • Conducted market research to identify new opportunities and target markets. • Managed budget allocation and resource utilization to maximize marketing ROI. • Executed comprehensive marketing plans that consistently achieved targets for increased revenue. • Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns. • Developed creative presentations, trend reports, kitted assets, and product data sheets. • Captured new customers by optimizing business strategies and launching products to diversify offerings. • Continually maintained and improved company's reputation and positive image in markets served. • Oversaw preparation of marketing copy, images, videos, emails, and other collateral. • Created and managed social media campaigns to increase brand engagement. • Devised content strategy to effectively engage target audiences. • Coordinated with design and media teams to develop high-quality creative assets. • Wrote and distributed press releases to increase brand visibility. • Mentored local personnel on best practices and protocols to maximize productivity. • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits. • Generated sponsorships with related and partnering entities to enhance marketing. Show less
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JAWWAL
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Palestine, State of
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Telecommunications
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700 & Above Employee
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Senior Marketing Communications Manager
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Sep 2021 - Mar 2022
• Managed consistent design theme, look and content of organization's online presence.• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.• Worked with public relations team to launch and update company social media profiles, website and blog.• Identified and capitalized on unmet market needs by performing in-depth customer and market research.• Created fresh, attractive designs with crisp graphics and engaging copy.• Led strategic development and implementation of clients' branding and marketing plans.• Developed, utilized and reviewed yearly customer satisfaction surveys.• Devised and executed integrated, online and direct marketing campaigns.• Revamped online and print materials in collaboration with graphic designers, photographers and printers. Show less
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Senior Product Marketing Manager
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Oct 2015 - Aug 2021
• Planned new product external launch and release while managing cross-functional implementation of plan.• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.• Offered pricing and feature recommendations to management and cross-functional teams.• Served as focal point for all customer input and market intelligence for product improvements.• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.• Researched competitive solutions and maintained competitive market comparisons and evaluations.• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.• Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.• Managed product development lifecycle from conception to release.• Communicated value and position to sales team and developed tools to support selling process.• Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.• Developed and executed go-to-market plans and facilitated internal organizational readiness.• Drove marketing initiatives to increase product visibility and market performance.• Developed strategy and managed market communications that drove product demand.• Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs. Show less
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Strategic Sales Manager
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Sep 2012 - Sep 2015
• Coordinating with all Sales departments and external directorates for assuring Sales targets and objectives are achieved while achieving company's goals• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.• Coordinated 350 employees selling B2B & B2C products and services.• Communicated progress of monthly and quarterly initiatives to internal and external sales teams.• Set quarterly goals for sales representatives.• Directed sales support staff in administrative tasks to help sales reps close deals.• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.• Hired, supervised and coached 350 employees on sales strategies to optimize performance.• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.• Maintained up-to-date knowledge of competitor products and pricing in market served.• Compiled and analyzed data to determine approaches to improve sales and performance.• Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.• Collaborated with upper management to implement continuous improvements and exceed team goals.• Owned all aspects of sales planning, development and team and account management. Show less
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Advertising and Marketing Communications Manager
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Nov 2009 - Aug 2012
• Developed advertising tactics and implemented new solutions for increased brand awareness. • Worked with marketing department to create targeted advertising strategies for key customer demographics. • Managed creation of attention-grabbing, engaging and viral digital ads promoting B2B & B2C products & services. • Directed creative process for traditional and online ads. • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms. • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies. • Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications. • Built and deployed strategic approaches in marketing and branding to enhance product sales. • Utilized e-mail, social media, radio and TV to highlight products and services. • Developed social media campaigns to maximize sales of newly released products & services. Show less
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Marketing Project Management administrator
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Jul 2007 - Oct 2009
• Developed team communications and information for meetings.• Led projects and analyzed data to identify opportunities for improvement.• Exceeded goals through effective task prioritization and great work ethic.• Learned new skills and applied to daily tasks to improve efficiency and productivity.• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.• Completed paperwork, recognizing discrepancies and promptly addressing for resolution. Show less
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Bisan Systems Ltd.
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Palestine, State of
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Information Technology & Services
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1 - 100 Employee
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Sales Representative
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Jul 2006 - Jun 2007
• Developed and delivered engaging sales presentations to convey product benefits. • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages. • Met with existing customers and prospects to discuss business needs and recommend optimal solutions. • Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations. • Met frequently with technical, product management and service personnel to stay current on company offerings and business policies. • Organized sales paperwork, presented proposals and finalized contracts. • Achieved monthly sales goals by promoting product benefits and enrolling new clients. Show less
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Education
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2022 - 2022
The Hebrew University of Jerusalem
Professional Certificate, Global Chief Marketing Officer -
2022 - 2022
Stanford University
Professional Certificate, Innovation & Entrepreneurship -
2022 - 2023
The Next MBA
Professional Course , Worldwide educational program, Marketing Director Couse -
2003 - 2007
Birzeit University
Bachelor Degree, Business Administration -
1989 - 2002
Colleges des Freres
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