Shadi Parsa
Head Of Marketing at Qlayers- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Farsi Native or bilingual proficiency
-
English Professional working proficiency
-
Dutch Elementary proficiency
-
French Elementary proficiency
Topline Score
Bio
Christopher Schneider
It was a pleasure working with Shadi in close collaboration at Qlayers for more than two years. She is a highly reliable person with expertise in B2B marketing and shows high commitment to move things forward in a hands-on manner. Leading Qlayers‘ marketing activities, she was in strong exchange with the sales team to align on the strategy and ensure a consistent inflow of new leads. Overall, she contributed to the creation of a sustainable sales pipeline and moreover took the lead for introducing Hubspot as CRM system to keep track of said sales pipeline. I wish her only the best for her future endeavours!
Marco van Gent
It is a privilege to write this recommendation for Shadi, who was the head of marketing and sales during our time together in the company. Shadi is not just a colleague; She is an inspiring leader with an unparalleled passion for marketing. Shadi is not only extremely skilled in her field, but she also excels at motivating and inspiring her team members. Her positive attitude and encouragement have not only driven the marketing and sales department, but have also had a positive impact on the organization. What really sets Shadi apart is her ability to think beyond the traditional boundaries of marketing and sales. She is constantly looking for innovative approaches and creative solutions. Moreover, Shadi is a dedicated professional who is always ready to share her knowledge and expertise. Her willingness to help others grow and learn is admirable and makes her a great mentor and colleague.
Christopher Schneider
It was a pleasure working with Shadi in close collaboration at Qlayers for more than two years. She is a highly reliable person with expertise in B2B marketing and shows high commitment to move things forward in a hands-on manner. Leading Qlayers‘ marketing activities, she was in strong exchange with the sales team to align on the strategy and ensure a consistent inflow of new leads. Overall, she contributed to the creation of a sustainable sales pipeline and moreover took the lead for introducing Hubspot as CRM system to keep track of said sales pipeline. I wish her only the best for her future endeavours!
Marco van Gent
It is a privilege to write this recommendation for Shadi, who was the head of marketing and sales during our time together in the company. Shadi is not just a colleague; She is an inspiring leader with an unparalleled passion for marketing. Shadi is not only extremely skilled in her field, but she also excels at motivating and inspiring her team members. Her positive attitude and encouragement have not only driven the marketing and sales department, but have also had a positive impact on the organization. What really sets Shadi apart is her ability to think beyond the traditional boundaries of marketing and sales. She is constantly looking for innovative approaches and creative solutions. Moreover, Shadi is a dedicated professional who is always ready to share her knowledge and expertise. Her willingness to help others grow and learn is admirable and makes her a great mentor and colleague.
Christopher Schneider
It was a pleasure working with Shadi in close collaboration at Qlayers for more than two years. She is a highly reliable person with expertise in B2B marketing and shows high commitment to move things forward in a hands-on manner. Leading Qlayers‘ marketing activities, she was in strong exchange with the sales team to align on the strategy and ensure a consistent inflow of new leads. Overall, she contributed to the creation of a sustainable sales pipeline and moreover took the lead for introducing Hubspot as CRM system to keep track of said sales pipeline. I wish her only the best for her future endeavours!
Marco van Gent
It is a privilege to write this recommendation for Shadi, who was the head of marketing and sales during our time together in the company. Shadi is not just a colleague; She is an inspiring leader with an unparalleled passion for marketing. Shadi is not only extremely skilled in her field, but she also excels at motivating and inspiring her team members. Her positive attitude and encouragement have not only driven the marketing and sales department, but have also had a positive impact on the organization. What really sets Shadi apart is her ability to think beyond the traditional boundaries of marketing and sales. She is constantly looking for innovative approaches and creative solutions. Moreover, Shadi is a dedicated professional who is always ready to share her knowledge and expertise. Her willingness to help others grow and learn is admirable and makes her a great mentor and colleague.
Christopher Schneider
It was a pleasure working with Shadi in close collaboration at Qlayers for more than two years. She is a highly reliable person with expertise in B2B marketing and shows high commitment to move things forward in a hands-on manner. Leading Qlayers‘ marketing activities, she was in strong exchange with the sales team to align on the strategy and ensure a consistent inflow of new leads. Overall, she contributed to the creation of a sustainable sales pipeline and moreover took the lead for introducing Hubspot as CRM system to keep track of said sales pipeline. I wish her only the best for her future endeavours!
Marco van Gent
It is a privilege to write this recommendation for Shadi, who was the head of marketing and sales during our time together in the company. Shadi is not just a colleague; She is an inspiring leader with an unparalleled passion for marketing. Shadi is not only extremely skilled in her field, but she also excels at motivating and inspiring her team members. Her positive attitude and encouragement have not only driven the marketing and sales department, but have also had a positive impact on the organization. What really sets Shadi apart is her ability to think beyond the traditional boundaries of marketing and sales. She is constantly looking for innovative approaches and creative solutions. Moreover, Shadi is a dedicated professional who is always ready to share her knowledge and expertise. Her willingness to help others grow and learn is admirable and makes her a great mentor and colleague.
Credentials
-
Project Management
Growth TribeSep, 2023- Nov, 2024 -
Growth Marketing
Growth TribeMay, 2022- Nov, 2024 -
Revenue Operations
HubSpot AcademyAug, 2023- Nov, 2024
Experience
-
Qlayers
-
Netherlands
-
Automation Machinery Manufacturing
-
1 - 100 Employee
-
Head Of Marketing
-
Apr 2022 - Present
- Conception, development, and implementation of marketing plans and strategies to create a strong brand positioning and awareness in the market- Developing and executing marketing campaigns to generate qualified leads and drive customer acquisition, utilizing a mix of digital marketing, content marketing, events, and other relevant channels.- Collaborate closely with cross-functional teams, such as sales, operations, deployment R&D, and customer success, to align marketing and communication efforts with business objectives and support revenue generation- Overseeing the creation and production of marketing collateral, including website content, sales materials, and presentations, ensuring alignment with brand guidelines and messaging- Identifying opportunities, planning and coordinating the company's participation in relevant industry events, expos, trade shows, conferences - Efficiently managing marketing expenditures in line with allocated marketing budgets - Monitoring, reviewing, and reporting on all marketing activities and results- Responsible for hiring, training, and mentoring the marketing team, setting goals, providing feedback, and ensuring that the resources and tools are provided for the team to execute the marketing strategies Show less
-
-
Marketing and Communication Manager
-
Aug 2020 - Present
-
-
-
Delft University of Technology
-
Netherlands
-
Research Services
-
700 & Above Employee
-
Concept store Supervisor - X TUDelft
-
Aug 2019 - Feb 2021
Responsible for the seamless daily operations of the store, ensuring adherence to strict health and food safety regulations (HACCP). I successfully recruited and trained new student staff members to maintain a high level of service. I organized engaging latte art workshops to enhance customer experiences. Additionally, I hosted and produced the "Concept Store Tea Talks," a YouTube show that delved into diverse tea cultures worldwide in collaboration with X TU Delft's communication department. Responsible for the seamless daily operations of the store, ensuring adherence to strict health and food safety regulations (HACCP). I successfully recruited and trained new student staff members to maintain a high level of service. I organized engaging latte art workshops to enhance customer experiences. Additionally, I hosted and produced the "Concept Store Tea Talks," a YouTube show that delved into diverse tea cultures worldwide in collaboration with X TU Delft's communication department.
-
-
-
Tourist Malaysia
-
Kuala Lumpur, Malaysia
-
Website Admin and Translator
-
2015 - 2016
I was responsible for translating headlines, articles, and daily news related to Malaysia's lifestyle and tourism from English to Farsi, writing accurate and engaging translations to reach the target Persian-speaking audience. Additionally, I actively updated website content (in WordPress), ensuring a consistent and engaging online presence, responding to feedback and inquiries, and connecting with readers. I was responsible for translating headlines, articles, and daily news related to Malaysia's lifestyle and tourism from English to Farsi, writing accurate and engaging translations to reach the target Persian-speaking audience. Additionally, I actively updated website content (in WordPress), ensuring a consistent and engaging online presence, responding to feedback and inquiries, and connecting with readers.
-
-
-
Fanavaran
-
Shahrak Sanati Tous
-
Marketing Consultant
-
2007 - 2010
I planned and implemented the company's marketing strategy together with the company's CEO. In addition, I was in charge of advertising, email marketing, maintaining and updating the customers' reference database, and creating promotional material and brochures for Fanavaran's industrial drying systems to communicate key messages and engage their target audience effectively. I planned and implemented the company's marketing strategy together with the company's CEO. In addition, I was in charge of advertising, email marketing, maintaining and updating the customers' reference database, and creating promotional material and brochures for Fanavaran's industrial drying systems to communicate key messages and engage their target audience effectively.
-
-
-
Poober Group Iran
-
Iran
-
Pharmaceutical Manufacturing
-
100 - 200 Employee
-
Sales Representative
-
2006 - 2007
As a Skincare Sales Consultant, I successfully promoted and sold the company's skincare products in pharmacies. I provided personalized consultations to clients, recommending suitable skincare solutions based on their individual needs. Additionally, I represented the company's luxury skincare brands to dermatologists in Mashhad, building strong relationships and driving product awareness. During a Mashhad expo in 2006, I achieved exceptional sales, surpassing a one million Toman sales target within a week. Show less
-
-
-
Ferdowsi University of Mashhad
-
Iran
-
Higher Education
-
700 & Above Employee
-
Computer Lab Assistant
-
Oct 2002 - Mar 2003
Provide IT support such as basic troubleshooting, help to organize computer workshops for Ph.D. students, assisting students with their computer-related problems. Provide IT support such as basic troubleshooting, help to organize computer workshops for Ph.D. students, assisting students with their computer-related problems.
-
-
-
Hafez Institute
-
Mashhad
-
Teacher Assistant
-
May 2002 - Jul 2002
Provide instructions and assistance to students, software installation and basic troubleshooting. Provide instructions and assistance to students, software installation and basic troubleshooting.
-
-
Education
-
Ferdowsi University of Mashhad
Bachelor's degree, English Language and Literature, General -
Elmi Sanati Khorasan
Associate's degree, Computer Engineering
Community
