Marketing Instructor

• Dec 2022 - Present

Business Development Manager

• Dec 2020 - Present

Developing Pharco International product portfolioManaging marketing activities for Lebanon OperationEvaluating Marketing Authorization holder transfer and product in-licencing Developing Pharco International product portfolioManaging marketing activities for Lebanon OperationEvaluating Marketing Authorization holder transfer and product in-licencing

Marketing Manager

• Dec 2019 - Dec 2020

Led the marketing function through a corporate transformation stage during the uncertainty of a new eraDeveloped the marketing department SOPs and KPIs and Developed corporate visual identity and new branding guidelinesLaunched 10 products in 2020 across a diversified therapy areasProduced high-impact marketing communications Led the development of comprehensive medical training materials Hired and trained a high caliber field force to launch the marketed products cross Egypt Managed product pipeline and registered three new ground-breaking products

Regional Product Manager

• Apr 2017 - Dec 2019

• Responsible portfolio decisions for a multimillion-dollar project to establish Pharco International in KSA partnership with Suecal• Accelerated the overall local business growth through portfolio management, market analysis and medium-long term forecasting, and profitability assessment.• Partnered with companies across the world with regards to in- licensing and private label opportunities.• Launched New Gelta, Ginseng and Colomint in KSA and UAE. • Responsible portfolio decisions for a multimillion-dollar project to establish Pharco International in KSA partnership with Suecal• Accelerated the overall local business growth through portfolio management, market analysis and medium-long term forecasting, and profitability assessment.• Partnered with companies across the world with regards to in- licensing and private label opportunities.• Launched New Gelta, Ginseng and Colomint in KSA and UAE.

Product Manager

• Apr 2015 - Mar 2017

• Successfully positioned dyslipidaemia brand (CAZET) by indications for result optimization • Re-launched Symbian in Cardiovascular specialty• Created high-impact concepts, based on the new positioning, that supports Cazet® strategic objective. • Successfully positioned dyslipidaemia brand (CAZET) by indications for result optimization • Re-launched Symbian in Cardiovascular specialty• Created high-impact concepts, based on the new positioning, that supports Cazet® strategic objective.

Key Account Manager

• Aug 2010 - Feb 2015

• Introduced Sancuso to South London accounts as a part of ProStrakan’s first market access team.• Managed ProStrakan’s key accounts in: North London (2010-11), South West London & Surrey (2011-12) and South East London & Kent (2012-13)• Achieved and maintained Abstral market leadership within the Fast Acting Fentanyl market in since September 2012.• Developed business in ProStrakan’s key accounts through managinga network of palliative medicine and oncology healthcare professionals

Territory Manager-Acute Care

• Dec 2009 - Aug 2010

Captured business growth opportunities through managing a network of health care professionals in both the primary and secondary care sectors. Promoted and recommended the key products to the Tissue Viability Nurses, District Nurses, practice nurses and, ward nurses through face-to-face and group presentationsA member of the UK general manager’s business development advisory group (2010)

Territory Manager

• Feb 2008 - Dec 2009

Developed, executed and updated a territory business plan to identify and maximise business growth opportunities.Represented the company in national and local exhibitions and study days to promote the appropriate use of our products via interacting with a wider customer base.Included Silvercel® in the west Kent PCT wound management formulary as the only approved silver dressing. Member of “marketing action group” to ensure marketing effectiveness by gathering and sharing feedback from customers, ideas from sales team and competitor information from the market as well as discuss the assist in developing marketing solutions to the identified issues. (2009)

Fertility Franchise Specialist

• 2001 - 2007

Managing the southern area's key accounts and achieving a healthy yearly growth of Organon's fertility portfolio. Managing sales and distribution process closely by being involved in the distributor's logistics and procedures.Registering Organon products in key fertility centres, institutes and hospitals in Southern area. Developing strategic partnership with Organon's key stakeholders Managing the southern area's key accounts and achieving a healthy yearly growth of Organon's fertility portfolio. Managing sales and distribution process closely by being involved in the distributor's logistics and procedures.Registering Organon products in key fertility centres, institutes and hospitals in Southern area. Developing strategic partnership with Organon's key stakeholders

Professional Sales Rep.

• Mar 2000 - Nov 2001

Launched Vioxx (Orthopaedic portfolio) in Suez district and achieved market leadership in NSAIDs within the first year.Promoted Vioxx and Fosamax in Suez canal university hospital. Launched Vioxx (Orthopaedic portfolio) in Suez district and achieved market leadership in NSAIDs within the first year.Promoted Vioxx and Fosamax in Suez canal university hospital.