Shachar Zekaria
Content Manager at Appleseeds | עמותת תפוח- Claim this Profile
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Bio
Credentials
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Google Ads Display Certification
GoogleAug, 2021- Oct, 2024 -
Google Ads Search Certification
GoogleJul, 2021- Oct, 2024 -
Ninja Copywriting Course
UdemyJan, 2015- Oct, 2024
Experience
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Appleseeds | עמותת תפוח
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Israel
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Non-profit Organizations
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100 - 200 Employee
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Content Manager
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Jan 2021 - Present
• Working closely with product & design teams to ensure all content and study material are tailored to High-School age users. Make sure every piece of content fits their needs, is interesting, engaging, and encourages them to keep working with the product. • Planning and building an interactive & engaging community on 'Discord' for the users. Focused on learning and completing projects offered in the educational part of the product. • Managing a team of mentors who guide users in various study fields on the product platform and community. Helping them create content that engages users, create lesson plans, and improve communication with students. Show less
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Head Of Content
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Nov 2019 - Dec 2020
• Researching, analyzing, and strategizing according to market and competitor research. • Planning and executing content strategy with consideration to time, budget, and design — to increase user engagement and sales. • Creating and editing original and effective content that educates users. • Writing clear, concise, and useful marketing content (Ads, scripts, education). Targeting niche audiences effectively to promote the product and its services. • Researching, analyzing, and strategizing according to market and competitor research. • Planning and executing content strategy with consideration to time, budget, and design — to increase user engagement and sales. • Creating and editing original and effective content that educates users. • Writing clear, concise, and useful marketing content (Ads, scripts, education). Targeting niche audiences effectively to promote the product and its services.
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Lazy Fitness
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India
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Wellness and Fitness Services
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Co-Founder
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Jun 2018 - Nov 2019
•Researching, analyzing, and strategizing according to market and competitor research. •Planning and executing a content roadmap with consideration to time, budget, and design — to increase sales and user engagement. •Creating original, informative, and effective content that educates users. •Writing clear, concise, and useful marketing content (Ads, scripts, education). Targeting niche audiences effectively to promote the product and its services. •Researching, analyzing, and strategizing according to market and competitor research. •Planning and executing a content roadmap with consideration to time, budget, and design — to increase sales and user engagement. •Creating original, informative, and effective content that educates users. •Writing clear, concise, and useful marketing content (Ads, scripts, education). Targeting niche audiences effectively to promote the product and its services.
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Avast
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Czechia
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Computer and Network Security
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700 & Above Employee
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Product Marketing Specialist
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Apr 2019 - Oct 2019
•Improving conversion rate and user experience for Avast's marketing analytics tools by optimizing their website and product performance. • Redesigned & Developed Web pages for their marketing analytics product • Worked closely with product, engineering, growth, marketing, and sales to ship numerous projects across multiple platforms on desktop, mobile web & iOS as well as help with marketing and internal needs. • Decided on UX changes based on user research & synthesis • Helped Redesign the homepage and internal product pages, which increased conversion rate by 33% over an older design • Optimized site performance & SEO best practices • Designed marketing tool blog listings & optimized performance and SEO best practices Show less
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Freelance
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Other World Kingdom
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Freelance Marketing
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Jul 2016 - Apr 2018
•Researching, tracking, and addressing various niche audiences. Building and applying marketing strategies in order to increase sales and product engagement. •Writing creative & effective marketing copy that reaches target audiences and gets sales. •Working remotely in several countries around the world, building professional and personal relationships. Being a part of dynamic and interesting work environments. •Researching, tracking, and addressing various niche audiences. Building and applying marketing strategies in order to increase sales and product engagement. •Writing creative & effective marketing copy that reaches target audiences and gets sales. •Working remotely in several countries around the world, building professional and personal relationships. Being a part of dynamic and interesting work environments.
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Community
