Experience

Kita Keluarga Indonesia

• Indonesia
• Individual and Family Services
• 1 - 100 Employee

• Co-Founder & CPO

  • Feb 2022 - Present

  KITA is a mobile app created to help and assist Indonesian family. This stands with an undeniable fact that Millennials & Gen-Z will dominate the next wave of pregnancy and family cycle with a more modern, tech-savvy, and digitalized approach. In Kita, we believe tapping and solving problems as a 360 offering from the start of; bringing content as knowledge and decluttering confusion by organizing the needs of new moms and parents from the step of planning - organizing - to fulfillment. Now, KITA has more than 50,000+ downloads, 30% active users, and 100+ partners across Indonesia. We have now launched our monetization features by combining mothers' and family needs from products and rental, to services. Know more about us here: https://desty.page/kitakeluargaindonesia Show less



Samara Group

• Indonesia
• Entertainment Providers
• 1 - 100 Employee

• Strategic Planning Manager

  • May 2021 - Mar 2022

• Lead Creative and Strategic Planner

  • Nov 2020 - Mar 2022

  Lead and translate briefs into insights and relevant communication based on current trends and past learning to develop a distinct, strategic and creative concept for ranging IPs and commercial needs. Work with cross-collaboration team members to craft concept as well as commercial inventory strategy into final delivery output for the festival team, the sales team as well as clients and sponsors. Directly report to CMO and CEO for current as well as prospective strategic and creative initiatives (new inventory, IPs and commercial projects). Show less



Arcade

• Singapore
• Advertising Services
• 1 - 100 Employee

• Sr. Digital Art Director

  • May 2019 - Aug 2019

  In charge of exploring feasible and consistent creative strategies targeted for different brands, develop visual conception as well as execution of digital campaigns across multiple digital advertising and marketing platforms; from social media and integrated channels. Responsible for guiding technical and creative contributions to drive a maximum outcome. Brands: - McDonalds - SilverQueen In charge of exploring feasible and consistent creative strategies targeted for different brands, develop visual conception as well as execution of digital campaigns across multiple digital advertising and marketing platforms; from social media and integrated channels. Responsible for guiding technical and creative contributions to drive a maximum outcome. Brands: - McDonalds - SilverQueen



bujukrayu

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Feb 2019 - May 2019

  - Crack and developed brief together with copywriter, accounts, planner to creative directors to generate optimal creative strategies and executions. - Incorporate and explore client suggestions and directives, resolve and oversee concerns and drive solution that best fits the brand as well as consumers. - Brainstorm and generate creative ideas as well as executions based on the brief explorations. - Working with a range of specialist to oversee progress, manage expectations and develop ideas; from as photographers, DI artists, directors, graphic designers to illustrators. - Working in a high-paced environment to execute work within tight deadlines. - Presenting work to teams and creative leaders. - Presenting creative ideas and deliverables to clients. - Curating and choosing suitable creative styles as well as expertise to execute projects. Brands: - Grab Indonesia - Kilau FOX Show less



MullenLowe Group

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Art Director

  • Aug 2016 - Jan 2019

  Generate original visual executions that are both exciting and creatively attractive, delivering work of the highest quality after working with team members to develop new ideas, working with copywriters, creative directors, design teams, strategic planners, account executives, to social media and activation teams to establish appropriate creative directions, ideas, insights and executions. Some of the brands I handled : - Indomie - Pop Mie - Indofood Corporate - Indomilk - Paddle Pop - Unilever Corporate - Bango - Citra - Fair and Lovely Show less



Puyo Desserts

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• Creative Designer

  • Dec 2014 - Aug 2016

  Produce creative concepts and artworks that represent consistent brand image across multiple channels. Elaborate creative thinking to execute all-range of designs from digital and social media contents, print, point-of-sales, events as well as collaborative digital campaigns with other startups. Produce creative concepts and artworks that represent consistent brand image across multiple channels. Elaborate creative thinking to execute all-range of designs from digital and social media contents, print, point-of-sales, events as well as collaborative digital campaigns with other startups.



Coloration.org

• Indonesia

• Creative Designer

  • 2013 - Jul 2016

  Coloration.org is a creative house specialised in projects such as yearbooks, events, and pre-wedding photography. As a creative designer, I was in charge of developing ideas as well as executions for all creative materials, from editorial, illustration to photo editing. - Handled projects such as yearbook editorial designs and illustrations - Create a range of illustrations specified for music and school events - Photo editing and retouching for yearbooks and pre-wedding Coloration.org is a creative house specialised in projects such as yearbooks, events, and pre-wedding photography. As a creative designer, I was in charge of developing ideas as well as executions for all creative materials, from editorial, illustration to photo editing. - Handled projects such as yearbook editorial designs and illustrations - Create a range of illustrations specified for music and school events - Photo editing and retouching for yearbooks and pre-wedding



Dough.nuts

• Greater Jakarta Area, Indonesia

• Graphic Designer

  • Sep 2015 - Apr 2016

  - Generate creative concepts as well as executions for all marketing and creative materials. - Create suitable designs that incorporate the brand image in digital, print to POSM; ranging from social media post, brand identity, menu, poster, banner to packaging and both design. - Discuss and work together with operations and marketing personnel to establish a thorough creative strategy and executions. - Recommend and generate insights for creative and marketing development. - Generate creative concepts as well as executions for all marketing and creative materials. - Create suitable designs that incorporate the brand image in digital, print to POSM; ranging from social media post, brand identity, menu, poster, banner to packaging and both design. - Discuss and work together with operations and marketing personnel to establish a thorough creative strategy and executions. - Recommend and generate insights for creative and marketing development.



MullenLowe Group

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Graphic Designer Intern

  • Sep 2015 - Dec 2015

  Joined Lowe Indonesia as a Graphic Designer intern in Lowe Design Creative Department. - Worked within a team of designers, design Head, illustrators and creative division and to develop creative materials from concept to final artwork. - Generating designs and mockups specialized for different outcomes; from print, OOH, websites, packaging to merchandise. - Exploring and accommodating different visual styles based on each brand imagery for a variety of different clients. - Worked in a highly innovative, fast-changing environment of creative practitioners. - Present creative work to senior team members, group head and creative head. Show less