Experience

Sylo

• New Zealand
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Global Strategist

  • Nov 2020 - Present

  1. Strategy Consulting2. Deal Negotiation and Closure3. Strategic Global Alliance4. Business Design5. Business Intel6. Growth Planning (Business and Corporate)7. Revenue Growth8. Business Transformation9. Performance Monitoring

• Chief Strategist

  • Oct 2018 - Nov 2020

  1. Strategic Analysis2. Business Design (Planning and implementation)3. Crypto Investment Analysis4. Trend Forecasting5. Growth Consulting (IR, global strategic alliance)6. Corporate Strategy (Vertical growth)7. Digital Transformation Strategy8. Research, UX and CX Strategy9. Consumer Insight

• Digital Strategist

  • Apr 2018 - Sep 2018

  1. Growth Strategy2. Research & Insights3. Digital Transformation Strategy4. Product & UX Strategy5. Brand Strategy



VMLY&R NZ

• Programmatic Campaign Management | Clients: Vodafone NZ, Go Healthy

  • Sep 2017 - Mar 2018

  1. Programmatic Strategy and Campaign Management2. Social Strategy 1. Programmatic Strategy and Campaign Management2. Social Strategy



Stuff

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Campaign Manager (Digital Strategy)

  • Sep 2016 - Sep 2017

  1. Strategically manage portfolios in order to help, retain and grow the business. 2. Manage the successful delivery of all advertising campaigns including - Brand, Sponsorship, Rich Media, Video, Mobile, Integrated products etc. within the decided timelines. 3. Provide high quality service to clients, to ensure issues and inquiries are managed quickly to their satisfaction. 4. Work with internal and external stakeholders to perform QA on the supplied creative assets and resolve issues if any, manage the process and timelines to ensure correct implementations for campaigns to go live in time.



Leo Burnett

• 1 - 100 Employee

• Brand Director (Account Management & Strategy) | Client: McDonald's

  • Oct 2015 - May 2016

  1. Formulate strategies for integrated and Social/ Digital campaigns. 2. Develop the team into a high performance unit that delivers disruptive but profitable insights. 3. Understand client's business ambitions to contribute to the strategic direction 4. Ensure the strategic brand objectives are met for the client. 5. Analyse and interpret customer response in order to evaluate the effectiveness of work. 6. Track client's business performance to create prospects for a sustained growth. 7. Control the quality of output. 8. Identify, innovate and create new opportunities for growth. 9. Present Strategies, ideas and POVs to clients and the team effectively. 10. Collaborate with global teams for global campaigns/properties/innovations.

• Brand Associate (Account Management & Strategy) | Client: McDonald's

  • May 2014 - Oct 2015

  1. Identify, innovate and create new opportunities for growth, based on client interactions. 2. Understand client-requirements and take appropriate actions thereafter. 3. Formulate strategies for national and regional marketing. 4. Work on strategy projects for different national and regional campaigns. 5. Manage constant communication with clients, suppliers and different internal departments. 6. Control the quality of work. 7. Maintain international marketing standards and meet international guidelines. 8. Liaise between the agency and the client to add value and identify opportunities for growth. 9. Brief creative team/s on various national and regional projects. 10. Motivate internal and external teams to produce quality work in time.



FCB Ulka

• Advertising Services
• 200 - 300 Employee

• Sr. Account Executive | Clients: Hero Moto Corp., GPI

  • Aug 2013 - Mar 2014

  1. Understand client-requirements and take appropriate actions thereafter. 2. Coordinate with - creative, editing, translation etc. teams to meet timely delivery of schedules. 3. Manage constant communication with clients, suppliers and various internal departments. 4. Maintain Agency-Client relationship. 5. Write creative briefs for various projects. 6. Brief the creative team/s on different projects. 7. Help the planning team to formulate strategies for national and regional campaigns. 8. Present strategy decks to the clients for small projects. 9. Control the quality of work. 10. Coordinate with the clients on finances and payments.

• Account Executive | Clients: Hero Moto Corp., Choko la (a premium chocolate boutique)

  • Aug 2012 - Jul 2013

  1. Coordinate with the creative, editing, translation etc. teams to meet timely delivery schedules 2. Manage constant communication with clients, suppliers and various internal departments 3. Write creative briefs for different product and brand campaigns. 4. Brief the creative team/s on various projects 5. Help the planning team to formulate strategies for national and regional campaigns. 6. Present research findings to the clients. 7. Coordinate with the clients on finances and payments.



Innocean Worldwide

• South Korea
• Advertising Services
• 1 - 100 Employee

• Account Executive | Clients: Hyundai Motors, Sleepwell, Fena (FMCG)

  • Aug 2011 - Aug 2012

  1. Write creative briefs. 2. Develop business plan and communication strategy for the clients. 3. Conduct consumer and category research (primary and secondary) for different brands and prepare research reports. 4. Assist the business development team. 5. Coordinate with the clients on finances and payments. 1. Write creative briefs. 2. Develop business plan and communication strategy for the clients. 3. Conduct consumer and category research (primary and secondary) for different brands and prepare research reports. 4. Assist the business development team. 5. Coordinate with the clients on finances and payments.