Samantha Gordashko
UX/UI Design Manager & Product Owner at ZOLEO at ZOLEO- Claim this Profile
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Bio
Pushpender .
I worked with Sam on one of the greenfield products for ZOLEO that was aimed at providing enterprises and developers with a way to interact with ZOLEO data. Sam was the Primary UX Design Manager in charge of the application and user experience created for enabling these functions. Sam led the design toward one vision and goal of making the customers happy and keeping the user experience intuitive. She led the design with sympathy, empathy, emotional intelligence, and intuitive design. She was able to add accessibility-related inputs in her design which were always welcome in the design. Her instinct for user experience, keeping it simple, and prototypes are second to none. She was able to quickly test the ideas with users and course-correct the design, saving time and effort for the technical team. Sam is quickly able to grasp complex scenarios and provide direction in terms of user experience, scenarios etc. Sam is excellent at working with the technical team, leadership and other stakeholders that are part of the design process. It was great working with Sam and I look forward to our continued partnership to deliver user-centric solutions to our customers.
Pushpender .
I worked with Sam on one of the greenfield products for ZOLEO that was aimed at providing enterprises and developers with a way to interact with ZOLEO data. Sam was the Primary UX Design Manager in charge of the application and user experience created for enabling these functions. Sam led the design toward one vision and goal of making the customers happy and keeping the user experience intuitive. She led the design with sympathy, empathy, emotional intelligence, and intuitive design. She was able to add accessibility-related inputs in her design which were always welcome in the design. Her instinct for user experience, keeping it simple, and prototypes are second to none. She was able to quickly test the ideas with users and course-correct the design, saving time and effort for the technical team. Sam is quickly able to grasp complex scenarios and provide direction in terms of user experience, scenarios etc. Sam is excellent at working with the technical team, leadership and other stakeholders that are part of the design process. It was great working with Sam and I look forward to our continued partnership to deliver user-centric solutions to our customers.
Pushpender .
I worked with Sam on one of the greenfield products for ZOLEO that was aimed at providing enterprises and developers with a way to interact with ZOLEO data. Sam was the Primary UX Design Manager in charge of the application and user experience created for enabling these functions. Sam led the design toward one vision and goal of making the customers happy and keeping the user experience intuitive. She led the design with sympathy, empathy, emotional intelligence, and intuitive design. She was able to add accessibility-related inputs in her design which were always welcome in the design. Her instinct for user experience, keeping it simple, and prototypes are second to none. She was able to quickly test the ideas with users and course-correct the design, saving time and effort for the technical team. Sam is quickly able to grasp complex scenarios and provide direction in terms of user experience, scenarios etc. Sam is excellent at working with the technical team, leadership and other stakeholders that are part of the design process. It was great working with Sam and I look forward to our continued partnership to deliver user-centric solutions to our customers.
Pushpender .
I worked with Sam on one of the greenfield products for ZOLEO that was aimed at providing enterprises and developers with a way to interact with ZOLEO data. Sam was the Primary UX Design Manager in charge of the application and user experience created for enabling these functions. Sam led the design toward one vision and goal of making the customers happy and keeping the user experience intuitive. She led the design with sympathy, empathy, emotional intelligence, and intuitive design. She was able to add accessibility-related inputs in her design which were always welcome in the design. Her instinct for user experience, keeping it simple, and prototypes are second to none. She was able to quickly test the ideas with users and course-correct the design, saving time and effort for the technical team. Sam is quickly able to grasp complex scenarios and provide direction in terms of user experience, scenarios etc. Sam is excellent at working with the technical team, leadership and other stakeholders that are part of the design process. It was great working with Sam and I look forward to our continued partnership to deliver user-centric solutions to our customers.
Credentials
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User Experience Designer
University of TorontoMay, 2022- Sep, 2024
Experience
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ZOLEO
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Canada
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Telecommunications
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1 - 100 Employee
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UX/UI Design Manager & Product Owner at ZOLEO
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Aug 2021 - Present
ZOLEO is a satellite communications company that allows its users to send SMS, email, location and SOS events using a hardware device connected to a mobile app. I am helping to ensure a delightful and easy-to-use experience for people who like to adventure, live or work out of cell reception around the world. https://zoleo.com is a joint venture between Roadpost Inc. (Canada) and Beam Communications (Australia) and is currently available in Canada, the USA, Australia, and New Zealand with more countries launching 2022.
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Lobo Genetics
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Canada
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Biotechnology
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Product Owner
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Mar 2019 - Aug 2021
Lobo is a biotech company that offers genetic testing and personalized recommendations based on results. For our Canadian users, we connect them to local retailers carrying those products through our ECommerce site. We are a small team at a start-up whose user base consists of direct consumers (B2C), medical professionals, and retailers (B2B). - Uses human-centred design principles to act as the empathetic voice of the user. - Prioritizes feature requests/roadmap and sprints (SCRUM/agile hybrid) through user research and maintaining great relationships with our testing user groups. - Content creation and information architecture for software, websites, help centre technical documents, educational courses, sales & marketing.- Science communications for direct consumers in the form of educational blogs, test result reports, website content, training materials, teaching in-person education sessions, appearing on podcasts and webinars. - Develops strategy for interaction and interface design that delights the dynamic user base while helping the business achieve its goals.
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Senior Brand Manager
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Mar 2018 - Mar 2019
Responsible for leading the strategy, business creation, execution and overall direction of the Cane + Bliss ™ portfolio. This hair, skin & scalp care brand is “CBD Infused” and requires in depth knowledge of Cannabis\ Industrial Hemp Acts & Cosmetic regulations. This role covers front-end development, brand strategy development, partnership management and annual planning to secure long-term business growth.- Launch project management including research and development, sales and marketing timelines, budgets, profit & loss statements.- Product Innovation for 13 skus including concept creation & validation, product knowledge & packaging copy and design concepts.
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Pai-Shau
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United States
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Manufacturing
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1 - 100 Employee
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National Sales Marketing Manager
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Jan 2016 - Jul 2017
• Grew direct business in Ontario from $3,000/ month to $80,000/month in the first year by opening and maintaining 75+ new doors, including the largest grossing chain account. • Surpassed national sales targets by 150% by establishing strong relationships with top sales reps & A-C level management. • Developed growth strategy with VP of Sales to mirror Canadian success in the US market. • Detailed in the field with top reps and conducted weekly one on one coaching/mentoring with sales reps across Canada and the USA. • Created & presented attractive bimonthly promotions and sales strategy for consumers as well as salon partners based on feedback from the field. • Created and delivered sales meeting presentations and product knowledge education classes for sales reps and key accounts. • Doubled engagement and following on social media by creating effective digital marketing strategy and creating the brands online personality. • Oversaw social media intern for content creation, copywriting, giveaways, and advertising budget.• Worked with PR agency to coordinate initiatives and translate press into digital marketing content across multiple channels. • Produced original photo and video content for digital marketing initiatives.• Assisted in product development through testing and feedback of new products and developing the features and benefits info sheets for consumer launches. • Attended & organized set up, promotions, and sales strategy for special events & trade shows.
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Zoom Media
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1 - 100 Employee
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Account Executive & Business Development
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Jan 2013 - Jun 2015
• Solicit, develop and maintain relationships with agencies, direct clients, and venue partners in the prairies.• Brainstorming sessions with direct clients to develop media integration campaigns and facilitated execution. • Created proposals for campaigns and present in various ways to key decision makers.• Presentation, negotiation, and drafting of contracts for venue partnership agreements and all sales within Zoom guidelines. • Created promotional packages to sell off inventory under short deadlines. • Sourced venues for particular campaigns based on specific criteria given. • Prepared, presented and documented contract agreements on behalf of Zoom. • Public relations, problem solving, and acted as the liaison between Zoom and its direct clients as well as venue & agency partners.
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ALDO Group
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Canada
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Retail
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700 & Above Employee
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Retail Store Manager & Management Trainer
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Apr 2007 - Aug 2009
• Increased annual sales by 24% in a cost conscious manner during national ‘recession’.• Efficiently trained teams of 20+ employees to meet personal sales and productivity goals in flagship/large volume locations.• Created individualized training plans for all new Managers and Assistants hired within Northern Alberta.• Developed a sales and operations ‘train the trainer’ manual used by other managers to increase employee productivity and store sales. • Relieved the District Manager of responsibilities when required and actively lent support to all stores in the prairie region. • Creatively merchandised product in unique concept store with limited head office direction.• Consistently controlled inventories up to and including 3.0 million within company standards. • Organized and executed two new store openings and two total store renovations.
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Education
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2021 - 2022
University of Toronto
Certificate Program, User Experience Design -
2005 - 2010
University of Alberta
Bachelor's Degree, Psychology
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