Sam H.

Paid Social Manager at Delineo
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Contact Information
us****@****om
(386) 825-5501
Location
Manchester, England, United Kingdom, GB

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Credentials

  • TikTok Business Academy Certification
    TikTok
    Nov, 2022
    - Nov, 2024
  • Meta Certified Creative Strategy Professional
    Meta
    Apr, 2022
    - Nov, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    Jul, 2021
    - Nov, 2024
  • LinkedIn Content and Creative Design Certification
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • LinkedIn Marketing Strategy Certification
    LinkedIn
    Aug, 2022
    - Nov, 2024

Experience

  • Delineo
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Paid Social Manager
      • Sep 2022 - Present

      - Working on new business opportunities with the Head of Digital Marketing to grow the paid social function.- Produce and review Paid Social campaign strategies that will meet the needs of the client brief and objectives.- Spearhead the use of innovation and excellence, displayed across all activity, and the adoption of new channels and tactics.- Support and liaise with the client services team, and lead on conversations about paid social.- Liaise with third party tech and integration platforms to drive better results on Paid Social (Cognism, Bombora and Google Display)- Both deliver and oversee junior staff members/freelance staff in the delivery of client paid social campaigns to ensure best practice.- Review key client-facing documentation, reports and presentations to approve them before the team send to clients.- Work with the creative teams to drive paid social innovation in creative and content.

    • Performance Marketing Executive
      • Jan 2021 - Sep 2022

      - Managing and developing strategies for paid social campaigns across Facebook, Instagram, LinkedIn, TikTok, and more;- Conducting target audience research, strategic development, & creating relevant social plans, whilst ensuring effective campaign and ad structure;- Creating effective creative strategies and asset briefs for design teams;- Full Tracking Implementation - Pixels, Conversion API, Google Tag Manager etc- Managing & optimising campaigns using a combination of bid and budget management, audience targeting, structural and ad optimisation;- Providing analysis and making recommendations to improve campaign performance;- Using Google Products (Analytics, Data Studio, Tag Manager) to optimise, track and present key campaign performance, combined with in depth campaign analysis & report writing

  • DEADNIGHT Clothing Ltd
    • Creative Director
      • May 2015 - Jan 2021

      - plan & design product collections, concepts and lookbooks- lead product design, both graphic design & CAD- liaise with overseas manufacturers - lead all marketing and social growth of the brand- email marketing using MailChimp- organise and direct photoshoots/videoshoots - create relationships with PR, sales, creatives and external stockists to sell in the brand- keep up to date with current and future trends- making and maintaining key creative contacts- designing of website, SEO and POS spaces- location scouting and photoshoot styling and assisting- use social media ad marketing- photography and set design- managing Shopify channels

  • Intelligent Conversation
    • Social Media Executive
      • Jun 2016 - Oct 2020

      - monitor and develop client social channels- copywriting monthly content plans- assist with the planning of marketing strategies & campaigns to help drive traffic and engagement to the channels- content creation for Facebook, Twitter, Instagram, LinkedIn- keep up to date with social media trends- producing a consistent brand message across all channels- regularly monitor competitor social media sites and createcompetitor analysis reports- delivering monthly KPI performance reports- managing of HootSuite, Sprout Social & HubSpot- managing and implementing paid social ads across platforms- media monitoring (Gorkana, Vuelio, BrandWatch)

  • KPMG
    • Canada
    • Accounting
    • 700 & Above Employee
    • Pension Analyst
      • Oct 2012 - Mar 2016

      - Being primarily responsible for maintaining service delivery on a range of high profile DB and DC schemes, providing support with the end to end duties within the pensions administration function. - Working within a dynamic environment actively encouraging the contribution of process improvement and work with autonomy. - Maintaining and developing internal and external relationships. - Responsible for complex pensions calculations on both automated and manual systems. - Input and analysing of pension data, and provide reports and summaries when required. - Resolution of internal and external queries in a professional manner via telephone, email and letter. - Complete work to agreed SLAs, and escalate business opportunities to management.

  • KPMG
    • Canada
    • Accounting
    • 700 & Above Employee
    • Marketing Assistant
      • Jan 2011 - Jan 2012

      - organising and assisting company events- working on external/internal promotional activities- providing client research reports- project management and budget control- provide marketing assets for events and campaigns- keep CRM database up to date- general office support - organising and assisting company events- working on external/internal promotional activities- providing client research reports- project management and budget control- provide marketing assets for events and campaigns- keep CRM database up to date- general office support

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