Experience

Lumina Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Dec 2022 - Present



Fraser Comms

• Principal

  • May 2021 - Present

  Advising and Leading communications activities for start-ups to mid-sized private and public companies predominantly in the SaaS and PasS B2B space Organizations currently or previously worked with include – Adentro (Formerly Zenreach), Allergan Data Labs, Booksy, ClickUp Software, CoCoPie, Coupa Software, Digibee, FreshBooks, Transmit LIVE, and more. Serve as interim head of comms and media relations lead while VP of comms was on was on maternity leave. Responsible for planning and… Show more Advising and Leading communications activities for start-ups to mid-sized private and public companies predominantly in the SaaS and PasS B2B space Organizations currently or previously worked with include – Adentro (Formerly Zenreach), Allergan Data Labs, Booksy, ClickUp Software, CoCoPie, Coupa Software, Digibee, FreshBooks, Transmit LIVE, and more. Serve as interim head of comms and media relations lead while VP of comms was on was on maternity leave. Responsible for planning and executing funding, product, customer, partner and executive announcement strategies. Manage day-to-day PR and exec comms, contributed content programs, social media activities and measurement. Show less Advising and Leading communications activities for start-ups to mid-sized private and public companies predominantly in the SaaS and PasS B2B space Organizations currently or previously worked with include – Adentro (Formerly Zenreach), Allergan Data Labs, Booksy, ClickUp Software, CoCoPie, Coupa Software, Digibee, FreshBooks, Transmit LIVE, and more. Serve as interim head of comms and media relations lead while VP of comms was on was on maternity leave. Responsible for planning and… Show more Advising and Leading communications activities for start-ups to mid-sized private and public companies predominantly in the SaaS and PasS B2B space Organizations currently or previously worked with include – Adentro (Formerly Zenreach), Allergan Data Labs, Booksy, ClickUp Software, CoCoPie, Coupa Software, Digibee, FreshBooks, Transmit LIVE, and more. Serve as interim head of comms and media relations lead while VP of comms was on was on maternity leave. Responsible for planning and executing funding, product, customer, partner and executive announcement strategies. Manage day-to-day PR and exec comms, contributed content programs, social media activities and measurement. Show less



WE Communications

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Director

  • Jan 2020 - Apr 2021



Yellowbrick Data

• United States
• Software Development
• 1 - 100 Employee

• Communications Lead

  • Jan 2019 - Jul 2019



Citrix

• United States
• Software Development
• 700 & Above Employee

• Media Relations Global Lead

  • Jul 2018 - Jan 2019



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• PR Manager

  • Apr 2016 - Jun 2018



Gutenberg

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Account Executive

  • Sep 2015 - Apr 2016



Merritt Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Apr 2015 - Sep 2015

  • Serve as West Coast lead for security clients • Write press releases and media alerts • Create all social content for clients • Manage timely and effective proactive media outreach • Cultivate relationships with target tech and business reporters at national, regional and trade media outlets; developed proactive story angles for outreach around trending topics or breaking news; developed/oversaw team media outreach approach; advised on spokesperson messaging and provided prep… Show more • Serve as West Coast lead for security clients • Write press releases and media alerts • Create all social content for clients • Manage timely and effective proactive media outreach • Cultivate relationships with target tech and business reporters at national, regional and trade media outlets; developed proactive story angles for outreach around trending topics or breaking news; developed/oversaw team media outreach approach; advised on spokesperson messaging and provided prep materials for media interviews; conducted interview prep sessions to prepare clients and/or their customers for media interviews; moderated in-person and remote media interviews; liaised with client and customer spokespeople around media opportunities • Manage client relationships to counsel and provide updates on day-to-day activity, including content creation and media outreach; coordinate international team tactics on global campaign activity; oversaw junior team member activity around weekly and daily tactics • Manage relationships with tier-one media Show less • Serve as West Coast lead for security clients • Write press releases and media alerts • Create all social content for clients • Manage timely and effective proactive media outreach • Cultivate relationships with target tech and business reporters at national, regional and trade media outlets; developed proactive story angles for outreach around trending topics or breaking news; developed/oversaw team media outreach approach; advised on spokesperson messaging and provided prep… Show more • Serve as West Coast lead for security clients • Write press releases and media alerts • Create all social content for clients • Manage timely and effective proactive media outreach • Cultivate relationships with target tech and business reporters at national, regional and trade media outlets; developed proactive story angles for outreach around trending topics or breaking news; developed/oversaw team media outreach approach; advised on spokesperson messaging and provided prep materials for media interviews; conducted interview prep sessions to prepare clients and/or their customers for media interviews; moderated in-person and remote media interviews; liaised with client and customer spokespeople around media opportunities • Manage client relationships to counsel and provide updates on day-to-day activity, including content creation and media outreach; coordinate international team tactics on global campaign activity; oversaw junior team member activity around weekly and daily tactics • Manage relationships with tier-one media Show less



Forescout Technologies Inc.

• United States
• Computer and Network Security
• 700 & Above Employee

• Senior Social Media & PR Specialist

  • Mar 2015 - Apr 2015

  • Manage social media presence (Twitter, LinkedIn, FaceBook, company blog) – have grown number of followers on Twitter by over 20% YoY and LinkedIn by 10% YoY • Write press releases and media alerts • Create all blog entries • Draft copy for all social media platforms • Worked with CEO and executive team to drive social media presence • Develop and execute logistics for ForeScout’s media campaigns surrounding thought leadership, product/partnership launches, research findings,… Show more • Manage social media presence (Twitter, LinkedIn, FaceBook, company blog) – have grown number of followers on Twitter by over 20% YoY and LinkedIn by 10% YoY • Write press releases and media alerts • Create all blog entries • Draft copy for all social media platforms • Worked with CEO and executive team to drive social media presence • Develop and execute logistics for ForeScout’s media campaigns surrounding thought leadership, product/partnership launches, research findings, and corporate announcements

• Social Media & PR Specialist

  • Aug 2014 - Mar 2015

  • Drive media relations in-house and secure briefings with top-tier outlets • Write press releases and media alerts • Create all blog entries • Draft copy for all social media platforms • Engage with key influencers on social media channels • Develop and execute logistics for ForeScout’s media campaigns surrounding thought leadership, product/partnership launches, research findings, and corporate announcements



Sterling Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • May 2013 - Aug 2014

  Integrated marketing communications and digital marketing agency specializing in media relations, social networking, web design, SEO, and video production for high-tech and clean-tech companies • Provided day-to-day oversight of multiple client accounts and metrics to ensure maximum retainer ROI and take advantage of breaking industry news • Designed, deploy and measured media campaign strategies and tactics around product launches, partnership announcements, research findings… Show more Integrated marketing communications and digital marketing agency specializing in media relations, social networking, web design, SEO, and video production for high-tech and clean-tech companies • Provided day-to-day oversight of multiple client accounts and metrics to ensure maximum retainer ROI and take advantage of breaking industry news • Designed, deploy and measured media campaign strategies and tactics around product launches, partnership announcements, research findings, conferences, and corporate news • Cultivated and managed working relationships with technology and business reporters at national, regional and trade media outlets by serving as a resource about trending topics, developing fresh and compelling story-lines, and connecting reporters with key industry spokespeople • Counseled clients on effective media skills including message dissemination, “block and bridge” techniques, and follow-ups • Researched and recommended speaking opportunities for clients to secure their position as industry thought leaders • Wrote and edited content for diverse collateral and media (websites, press releases, abstracts, briefings, presentations, social/mobile channels) • Mentored, coached and managed junior account staff members Show less Integrated marketing communications and digital marketing agency specializing in media relations, social networking, web design, SEO, and video production for high-tech and clean-tech companies • Provided day-to-day oversight of multiple client accounts and metrics to ensure maximum retainer ROI and take advantage of breaking industry news • Designed, deploy and measured media campaign strategies and tactics around product launches, partnership announcements, research findings… Show more Integrated marketing communications and digital marketing agency specializing in media relations, social networking, web design, SEO, and video production for high-tech and clean-tech companies • Provided day-to-day oversight of multiple client accounts and metrics to ensure maximum retainer ROI and take advantage of breaking industry news • Designed, deploy and measured media campaign strategies and tactics around product launches, partnership announcements, research findings, conferences, and corporate news • Cultivated and managed working relationships with technology and business reporters at national, regional and trade media outlets by serving as a resource about trending topics, developing fresh and compelling story-lines, and connecting reporters with key industry spokespeople • Counseled clients on effective media skills including message dissemination, “block and bridge” techniques, and follow-ups • Researched and recommended speaking opportunities for clients to secure their position as industry thought leaders • Wrote and edited content for diverse collateral and media (websites, press releases, abstracts, briefings, presentations, social/mobile channels) • Mentored, coached and managed junior account staff members Show less



AgilOne

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communications Specialist

  • Nov 2012 - Feb 2013

  Cloud-based predictive marketing analytics company that distills multi-channel consumer data into targeted insights for optimum messaging and business development • Reported to VP Marketing • Served as editor for diverse publications and marketing collateral • Designed and deployed social media campaigns, including metrics • Coordinated marketing events from planning to logistical support • Managed customer referral program, including media interviews and speaking opportunities Cloud-based predictive marketing analytics company that distills multi-channel consumer data into targeted insights for optimum messaging and business development • Reported to VP Marketing • Served as editor for diverse publications and marketing collateral • Designed and deployed social media campaigns, including metrics • Coordinated marketing events from planning to logistical support • Managed customer referral program, including media interviews and speaking opportunities



TEAM LEWIS

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Account Coordinator

  • Jun 2012 - Nov 2012

  Global communications agency specializing in content creation/management, digital brand strategies, media relations and marketing for technology and consumer companies • Counseled clients regularly on strategic public relations opportunities and managed tactical deployment • Designed and executed coordinated campaign efforts around diverse products and services • Researched and qualified relevant editorial calendar and award opportunities • Cultivated key reporters, bloggers… Show more Global communications agency specializing in content creation/management, digital brand strategies, media relations and marketing for technology and consumer companies • Counseled clients regularly on strategic public relations opportunities and managed tactical deployment • Designed and executed coordinated campaign efforts around diverse products and services • Researched and qualified relevant editorial calendar and award opportunities • Cultivated key reporters, bloggers, analysts, and editors • Drafted and edited public relations collateral including news releases, media pitches, and creative content Show less Global communications agency specializing in content creation/management, digital brand strategies, media relations and marketing for technology and consumer companies • Counseled clients regularly on strategic public relations opportunities and managed tactical deployment • Designed and executed coordinated campaign efforts around diverse products and services • Researched and qualified relevant editorial calendar and award opportunities • Cultivated key reporters, bloggers… Show more Global communications agency specializing in content creation/management, digital brand strategies, media relations and marketing for technology and consumer companies • Counseled clients regularly on strategic public relations opportunities and managed tactical deployment • Designed and executed coordinated campaign efforts around diverse products and services • Researched and qualified relevant editorial calendar and award opportunities • Cultivated key reporters, bloggers, analysts, and editors • Drafted and edited public relations collateral including news releases, media pitches, and creative content Show less