Sezin Güven
Senior Manager, Performance Marketing & AdTech at Hopi- Claim this Profile
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Bio
Experience
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Hopi
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Türkiye
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Software Development
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100 - 200 Employee
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Senior Manager, Performance Marketing & AdTech
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Sep 2021 - Present
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Performance Marketing Manager
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May 2018 - Sep 2021
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Hürriyet
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Türkiye
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Media Production
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500 - 600 Employee
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CRM and Customer Experience Executive
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Mar 2016 - Apr 2018
• Designing customer segmentation model • Managing and monitoring performance of customer segments • Creating CRM strategies to increase customer engagement and loyalty • Managing churn actions • Analyzing data and determining the target audiences for campaigns according to customer propensity • Estimating and leveraging customer life time value • Designing loyalty program for dealers • Developing sales strategy for online subscription based products and positioning campaigns to increase customer acquisition • Managing cross-selling and up-selling activities • Reporting sales and campaign results Show less
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DenizBank
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Türkiye
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Banking
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700 & Above Employee
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Retail Mass Marketing Senior Specialist
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Aug 2015 - Mar 2016
Consumer Loan Product Management Consumer Loan Product Management
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Garanti BBVA
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Türkiye
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Banking
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700 & Above Employee
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Retail Marketing Specialist, Mass Affluent Segment Management
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Mar 2014 - Aug 2015
• Campaign Management • Optimization of company goals • Data mining and analyzing • Determining target customer portfolio • Improvement of processes • Reviewing the performance of branch staff for retail segment • Campaign Management • Optimization of company goals • Data mining and analyzing • Determining target customer portfolio • Improvement of processes • Reviewing the performance of branch staff for retail segment
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PwC
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Professional Services
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700 & Above Employee
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Advisory Consultant, Management Consultancy, Finance & Accounting
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Jul 2011 - Feb 2014
Analyzing effectiveness of firms’ finance functions and providing management consulting on improving their performance -Projects: • Business Planning, Budgeting, Forecasting & Controlling Internal Audit (Telecom) • Budget & Management Reporting Design and Implementation (Holding and Industries) • SAPBPC Quality Assurance (Manufacturing) • Budget & Management Reporting and Fast Close (FMCG) • Management Reporting and Fast Close (Pharma) • Fast Account Close (FMCG) • Budget & Strategic Planning (Pharma) -Research and publications: • Finance function effectiveness in Turkey (CFO Survey), “What do Private Equities expect from CFO’s?” • Budgeting Process Design • Management Reporting Design • Fast Period End Close Show less
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Education
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Bilkent University
Bachelor of Science (BS), Industrial Engineering