Sezin Güven

Senior Manager, Performance Marketing & AdTech at Hopi
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Istanbul, Turkey, TR

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Türkiye
    • Software Development
    • 100 - 200 Employee
    • Senior Manager, Performance Marketing & AdTech
      • Sep 2021 - Present

    • Performance Marketing Manager
      • May 2018 - Sep 2021

    • Türkiye
    • Media Production
    • 500 - 600 Employee
    • CRM and Customer Experience Executive
      • Mar 2016 - Apr 2018

      • Designing customer segmentation model • Managing and monitoring performance of customer segments • Creating CRM strategies to increase customer engagement and loyalty • Managing churn actions • Analyzing data and determining the target audiences for campaigns according to customer propensity • Estimating and leveraging customer life time value • Designing loyalty program for dealers • Developing sales strategy for online subscription based products and positioning campaigns to increase customer acquisition • Managing cross-selling and up-selling activities • Reporting sales and campaign results Show less

    • Türkiye
    • Banking
    • 700 & Above Employee
    • Retail Mass Marketing Senior Specialist
      • Aug 2015 - Mar 2016

      Consumer Loan Product Management Consumer Loan Product Management

    • Türkiye
    • Banking
    • 700 & Above Employee
    • Retail Marketing Specialist, Mass Affluent Segment Management
      • Mar 2014 - Aug 2015

      • Campaign Management • Optimization of company goals • Data mining and analyzing • Determining target customer portfolio • Improvement of processes • Reviewing the performance of branch staff for retail segment • Campaign Management • Optimization of company goals • Data mining and analyzing • Determining target customer portfolio • Improvement of processes • Reviewing the performance of branch staff for retail segment

    • Professional Services
    • 700 & Above Employee
    • Advisory Consultant, Management Consultancy, Finance & Accounting
      • Jul 2011 - Feb 2014

      Analyzing effectiveness of firms’ finance functions and providing management consulting on improving their performance -Projects: • Business Planning, Budgeting, Forecasting & Controlling Internal Audit (Telecom) • Budget & Management Reporting Design and Implementation (Holding and Industries) • SAPBPC Quality Assurance (Manufacturing) • Budget & Management Reporting and Fast Close (FMCG) • Management Reporting and Fast Close (Pharma) • Fast Account Close (FMCG) • Budget & Strategic Planning (Pharma) -Research and publications: • Finance function effectiveness in Turkey (CFO Survey), “What do Private Equities expect from CFO’s?” • Budgeting Process Design • Management Reporting Design • Fast Period End Close Show less

Education

  • Bilkent University
    Bachelor of Science (BS), Industrial Engineering
    2005 - 2011

Community

You need to have a working account to view this content. Click here to join now