Experience

BlackBox Africa

• Nigeria
• Information Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2022 - Present

  Co-building a 100% anonymously curated creative compensation database for African Creatives. A first of its kind to bring transparency and equality to the negotiation process.



M&C Saatchi Sport & Entertainment London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative

  • Apr 2022 - Aug 2022

  London, England, United Kingdom Creative campaign ideas and activations for adidas, Barclays, Virgin Media O2, Ballantines, Royal Salute, England Rugby(Red Roses),WEUROS 2022.



The Temple Company

• Nigeria
• Entertainment Providers
• 1 - 100 Employee

• Creative Director

  • Jun 2021 - Mar 2022

  Lagos, Nigeria Built and cultivated genuine client relationships and third party vendor engagements. Developed Creative content strategies for clients in the Fintech,Insuretech, Investment and Entertainment sectors. Facilitated Insight tracking and knowledge sharing platforms. Crafted tone of voice campaigns for a wide range of clients to deliver set KPIs. Monitored and mid-wifed cross-channel content development for clients. Worked cross functionally with teams in PR, Sports management… Show more Built and cultivated genuine client relationships and third party vendor engagements. Developed Creative content strategies for clients in the Fintech,Insuretech, Investment and Entertainment sectors. Facilitated Insight tracking and knowledge sharing platforms. Crafted tone of voice campaigns for a wide range of clients to deliver set KPIs. Monitored and mid-wifed cross-channel content development for clients. Worked cross functionally with teams in PR, Sports management, Talent and entertainment to deliver events and targeted content. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Associate Creative/Business Director

  • Jan 2020 - Apr 2021

  Lagos, Nigeria Provided strategic and creative leadership on FinTech, Aviation and FMCG brands. Led a brilliant team of creative and business minds to deliver effective creative campaigns Strategised effectively for maximum profitability of a micro-Agency within the Larger agency network. Oversaw and edited content for client and agency digital channels. Collaborated with offices across West and Central Africa to refine strategies. Mentored business and creative team members to develop more… Show more Provided strategic and creative leadership on FinTech, Aviation and FMCG brands. Led a brilliant team of creative and business minds to deliver effective creative campaigns Strategised effectively for maximum profitability of a micro-Agency within the Larger agency network. Oversaw and edited content for client and agency digital channels. Collaborated with offices across West and Central Africa to refine strategies. Mentored business and creative team members to develop more effective client relationships. Scripted and planned ROI-led campaigns for our Telecom, Fintech and Aviation clients. Developed and implemented communication strategy for FinTech clients. Tracked and analyzed data to guide campaign tonality and digital channel choices.

• Associate Creative Director

  • Apr 2017 - Dec 2019

  Lagos,Nigeria Scripted and Pitched multiple successful campaigns to clients in the Telecommunications, FMCG, Fintech and Beauty industries. Guided and refined ideas of team members. Built creative confidence in talented individuals. Collaborated with offices across West and Central Africa for pitches and opportunities to elevate creativity. Launched and sustained a weekly Thought- Leadership platform (DDBcurious).



SO&U (Saatchi & Saatchi)

• Group Head (Copywriter)

  • Jun 2015 - Mar 2017

  Lagos, Nigeria Development of creative campaign and content for Diageo (Johnnie Walker, Smirnoff, Guinness, Orijin etc). Facilitating a weekly knowledge-sharing platform for the agency Scripting and developing tone of voice for FMCGs, NGOs etc. Developing award winning campaigns for the agency Leading pitch deck development and presentations

• Deputy Group Head (Copywriter)

  • Apr 2014 - May 2015

  Lagos,Nigeria Creative Concepting & Presentation, Writing,Brand Storytelling. etc



Noah's Ark Communications

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2013 - Mar 2014

  Lagos,Nigeria Scripting award winning communication for the agency Developing cross-platform content for Fintechs and FMCG clients Leading a knowledge-sharing platform for the agency Mentoring young creatives within the organisation

• Copywriter

  • Jan 2012 - Dec 2012

  Maryland,Lagos Copy/Concepts/Ideas in all ways for Less = More



DDB Lagos

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2011 - Aug 2011

  Lagos Worked on developing creative Press Ads, Radio Ads and providing unconventional outdoor activation plans for brands such as;Fidelity bank,MTN Nigeria,Durex..etc



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Management Trainee

  • May 2009 - Aug 2009

  Lagos •Tracking activities of competing brands •Monitoring Van Sales Representatives(VSRs) Activities •Inspecting product placement and presence in outlets •Gathering data on consumer product feedback •AC-Nielsen data interpretation •Monitoring Return on Investment(ROI) for Key-Distributors