Experience

Umbrella Los Angeles

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Feb 2018 - Present

  Develop and direct photoshoots for clients in fashion, beauty, lifestyle, hospitality and more for effective digital marketing campaigns and compelling digital and social content. Oversee, direct and manage pre to post production needs for campaign photoshoots and videos, e-commerce and social content. Style and source props, guide set design, oversee styling, and scout locations for shoots. Report directly to Creative Director/Founder to oversee output of work across all agency verticals. Manage a team of content creators, designers, interns, and freelancers across multiple projects for various clients while meeting tight, competing deadlines. Translate briefs and ideas into visually compelling pitch decks and lead presentation both internally and towards clients. Implement content and social strategies that align with client goals. Maintain direct and personal relationships with clients on a day-to-day basis. Consult clients on visual brand identity, strategy, and brand development. Developed effective and creative marketing strategy for clients. Worked with Creative Director to conceptualize and produce photoshoots for clients based on key marketing intiatives. Managed paid social campaigns and optimized targeting and content to increase ROI. Created detailed monthly and weekly reports for clients. Executed and managed day-to-day email marketing campaigns for multiple clients. Managed client social media profiles daily and monitored community across all digital platforms. Wrote copy for digital marketing materials, social media and client-facing strategy decks. Show less



The Art of Plating

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Editor

  • Jan 2016 - Sep 2017

  Oversaw and managed editorial content for web and social channels.Developed editorial features with renowned chefs, restaurants, photographers, filmmakers, artisans, international PR agencies, and tourism boards.Traveled overseas alongside Founder/Editor-in-Chief to represent and promote brand, establish international relationships, and research and develop content.Assisted Founder on set on video shoots highlighting Conducted extensive industry research to evaluate and monitor competitors, stay ahead of trends, and source unique, quality content angles.Curated content alongside Editor-in-Chief to grow organic Instagram following by 600% and increased content reach and engagment by 500% on Facebook and Pinterest.Supervised and coordinated content with contributing writers and interns. Show less

• Editorial Assistant

  • Oct 2014 - Jan 2016

  Assist Editor-in-Chief with general administrative duties, such as updating and maintaining spreadsheets and emailing PR contacts for outreachCreate and help manage editorial Google calendar, inputting deadlines and content release datesConduct extensive research of content for meetings, interviews, and publicationAssist in crafting material for interviewsManage content for social media platform: Pinterest and increased number of followers by 700%Create and present KeyNote presentations regarding event ideas, strategies, status reports, and potential featuresCraft content strategies and ideas in direct coordination with editor-in-chiefCompose, edit, proofread, and publish online editorial contentMonitor contributing writers and delegate tasks and assignments accordingly Show less



Two Two The Label, LLC

• United States
• Retail

• Digital Strategy and Creative Marketing

  • Jan 2016 - 2017

  Launch and build women’s shoe retailer brand from startup Manage, create and coordinate original branded content for website and all social media channels Grow Instagram and Facebook following to 25K+ Collaborate with marketing director to develop brand identity, marketing strategies, and form strategic partnerships Visualize and develop conceptual themes for monthly photoshoots Develop creative briefs for internal team members & external partners to communicate strategy Analyze data, engagement, and website traffic to implement new and developing content and marketing strategies Show less