Sevim Asimova
Global Research Manager at KT INTERNATIONAL SA- Claim this Profile
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Bio
Experience
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KT INTERNATIONAL SA
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Bulgaria
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Tobacco Manufacturing
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100 - 200 Employee
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Global Research Manager
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2012 - Present
Sofia, Bulgaria Responsible for the global research activities of the Company with respect to: 1. Research strategy and annual plans development. 2. Research practices establishment. 3. Dealing with the various information sources in reference to market intelligence, retail audit and consumer research. 4. Providing data, analytical insights and recommendations to trade and marketing teams. 5. CRs methodology development, project management and/ or team consultancy.
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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CR Executive & Division Representative
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2008 - 2012
Sofia, Bulgaria 1. Main business industries of research: FMCG and Retail 2. Consumer research experience across qualitative and quantitative methods: U&A, Brand Health, Consumer Segmentation, Concept/ Product/ Pack Design Tests, Category & Shelf Management, Mystery Shopping, Consumer/ Customer Satisfaction, Communication Effectiveness. 3. Main activities and responsibilities: revenue reporting, client management, project implementation in terms of proposal developing, team training, instruments… Show more 1. Main business industries of research: FMCG and Retail 2. Consumer research experience across qualitative and quantitative methods: U&A, Brand Health, Consumer Segmentation, Concept/ Product/ Pack Design Tests, Category & Shelf Management, Mystery Shopping, Consumer/ Customer Satisfaction, Communication Effectiveness. 3. Main activities and responsibilities: revenue reporting, client management, project implementation in terms of proposal developing, team training, instruments development, FW/ DP instruction, FGRD moderation, analytical reporting and presentations. Show less
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Senior Marketing Research Assistant
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2008 - 2008
Sofia, Bulgaria
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Sociologist
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2003 - 2008
Sofia, Bulgaria 1. Sectors of research: Social-Political and Business 2. Experience with research products: Political Studies (ratings of institutions/ politicians, public opinions, electoral studies, exit-poll), Social Studies, Media Monitoring, U&A, Consumer Satisfaction, Communication Effectiveness. Main activities: assisting in research projects implementation, FGRD moderation, data analyzing as well as projects set-up and coordination.
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Office Manager
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2001 - 2003
Sofia, Bulgaria Educational process organizing
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Education
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New Bulgarian University
Doctor of Philosophy (PhD), Semiotic Studies -
Utrecht University
ECTS credits acquired, Doing Business in Europe -
University of National and World Economy
Master's degree, Economic Sociology