Experience

Mediacom Belgium

• Belgium
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • Aug 2018 - Present

  Bruxelles et périphérie - Media planing (Digital and offline media) - Media Strategy - Pitch - Market and audience analyses - Tactical recommandation - Follow-up of media campaigns, KPI’s and budget - Project Management and coordination with various stakeholders : International, Client, Creative Agency,... - Main clients: Bayer, Akzo Nobel, Promaz, Informazout & Walibi



Little Me Time

• Belgium
• Wellness and Fitness Services

• Owner at Little Me Time

  • Jul 2019 - Present

  Braine-l'Alleud, Région wallonne, Belgique www.littlemetime.be


Severine Malbec
• Freelance Communication & Media Specialist

  • Apr 2018 - Present


OMD Belgium and Luxembourg

• Belgium
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • May 2018 - Aug 2018

  Main Client : Mc Donalds (and I was loving It ! )



Havas Media Group Belgium

• Belgium
• Advertising Services
• 1 - 100 Employee

• Brand Content Manager

  • Apr 2016 - Oct 2017

  Brussels Launch of a new internal activity: - Define content and influencers strategy - Recruitment and follow up of influencers - Project and event management - Integration of produced branded content in offline and online campaigns - Prospection of new projects/clients - Internal support/expert for Native and Brand Content campaign/project

• Client Account Manager/ Media planner

  • Sep 2013 - Sep 2017

  Define Media strategy including Offline (TV, Radio, Print, Cinema) and Online Media (social, SEA/SEO, programatic/RTB buying, display...) Analyses of market and target (Characteristics, behaviour and media habits) Follow up of media campaigns and KPI’s Main clients: Citroën, DS, Orangina Schweppes, COTY, Vanden Borre, Florette, BNP Paribas Fortis…



Havas Media Belgium

• Belgium
• Advertising Services
• 1 - 100 Employee

• Audiovisual Buyer/Planner

  • May 2010 - Dec 2013

  Audiovisual (TV- Radio - Cinema) strategy and campaign buying Follow-up of audiovisual campaigns and KPI’s Reporting Main clients: Citroën, DS, Orangina Schweppes, Vanden Borre, Florette, Reckitt Benckiser



Space

• United Kingdom
• Fine Art
• 1 - 100 Employee

• Audiovisual Channel Expert

  • Mar 2007 - May 2010

  Audiovisual (TV- Radio - Cinema) strategy and campaign buying Follow-up of audiovisual campaigns and KPI’s Reporting Main clients: D'Ieteren, Procter & Gamble, Electrabel, Ethias, La Poste, The Phone House...


Tagora
• Advertising Services
• 1 - 100 Employee
• Junior Account Executive

  • Oct 2006 - Feb 2007

McCann Erickson
• Technology, Information and Internet
• Stagiaire

  • Feb 2006 - May 2006