Experience

UNIQUE HERITAGE MEDIA

• France
• Book Publishing
• 1 - 100 Employee

• Partnership and Marketing Product Manager – Marketing and E-Business Department

  • Jun 2021 - Dec 2022

  Ville de Paris, Île-de-France, France • Implementation of membership recruitment campaigns for Fleurus Presse and Disney Magazines • Relationship management with partners such as Veepee, BB Boutik and Orchestra, and subscription collectors (Dekuple, Viapress, Cadeau Lire, A2 PRESSE…) • Reporting and recommendations



ANCV

• France
• Government Administration
• 100 - 200 Employee

• Acquisition and Media Marketing Manager

  • Mar 2018 - Jul 2020

  Sarcelles, Île-de-France, France • Definition of the acquisition and development Marketing plan for Chèque-Vacances offer and other products and programs of the Agency • Identification of the main strategic channels: emailing, SEA, display, mailing, events, social media etc. • Multichannels and media campaigns management (on & offline) - schedules, budget, agencies • Support sales team for the promotion and selling strategy (leaflet, inbound marketing, partnerships) • Targets and campains metrics analysis for… Show more • Definition of the acquisition and development Marketing plan for Chèque-Vacances offer and other products and programs of the Agency • Identification of the main strategic channels: emailing, SEA, display, mailing, events, social media etc. • Multichannels and media campaigns management (on & offline) - schedules, budget, agencies • Support sales team for the promotion and selling strategy (leaflet, inbound marketing, partnerships) • Targets and campains metrics analysis for efficiency evaluation • Reporting and recommendations for products and associated services optimization

• "Chèque-Vacances" and "Coupon Sport" PRODUCT MANAGER

  • Feb 2012 - Mar 2018

  SARCELLES • Conception and development of “Chèque-Vacances” and “Coupon Sport” marketing plans for works councils and their employees (brand strategy) • Relationship management with agencies and external providers according to schedules and budgets • Assistantship of sales team in the selling strategy and elaboration of advertising documents (leaflet) • Product, targets and market analysis and performance evaluation • Reporting and recommendations for products and associated services… Show more • Conception and development of “Chèque-Vacances” and “Coupon Sport” marketing plans for works councils and their employees (brand strategy) • Relationship management with agencies and external providers according to schedules and budgets • Assistantship of sales team in the selling strategy and elaboration of advertising documents (leaflet) • Product, targets and market analysis and performance evaluation • Reporting and recommendations for products and associated services optimization



Fleurus Presse

• France
• Newspaper Publishing
• 1 - 100 Employee

• Product Manager – Marketing Department (permanent contract)

  • Jan 2008 - May 2011

  • Implementation of membership recruitment campaigns for 11 magazines off line (inserts, advertising aids, mailings) and on line (website, emailing) • Search for subscription gifts (business intelligence, negotiation, suppliers partnership management) • Supervision of two layout artists (briefs of visual and editorial content, planning) Internal and external providers steering (files, split, personalization) • Administrative campaigns follow-up (orders, invoicing… Show more • Implementation of membership recruitment campaigns for 11 magazines off line (inserts, advertising aids, mailings) and on line (website, emailing) • Search for subscription gifts (business intelligence, negotiation, suppliers partnership management) • Supervision of two layout artists (briefs of visual and editorial content, planning) Internal and external providers steering (files, split, personalization) • Administrative campaigns follow-up (orders, invoicing, deliveries) Membership portfolio: 400 000 – mailing: 1 million sendings Show less



Groupe Express Roularta

• Marketing Manager – Sales and Direct Marketing Department (fixed-term contract)

  • Jun 2007 - Dec 2007

  paris • Creation of advertising supports (inserts, pages, forms) for Point de Vue, Studio and CinéLive magazines • Carrying out of files plans for mailing and emailing campaigns (l’Entreprise, l’Expansion, Mieux Vivre votre argent, La Lettre de la Bourse) • Administrative campaigns management (orders, invoicing, exchange balances…) • Tests and files results analysis Membership portfolio: 325 000 - mailings: from 100 000 to 900 000 sendings depending on the magazine



Le Nouvel Observateur

• France
• Book and Periodical Publishing
• 1 - 100 Employee

• Membership Recruitment Product Manager - Direct Marketing Department (fixed-term contract)

  • Aug 2006 - Apr 2007

  • Conception of multi-channels subscribers recruitment campaigns • Realization of promotional operations supports • Targeting tests results analysis • Follow-up of customers database, inventory control Membership portfolio: 400 000 - mailings: 400 000 sendings


Hays
• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee
• INTERN

  • 2004 - 2004