Experience

F&F(에프앤에프)

• South Korea
• Retail Apparel and Fashion
• 1 - 100 Employee

• Product Planning Manager

  • Jun 2021 - Present

  대한민국 서울 ■ Children's Wear Product Planning Manager • Product management of clothes, planning proposal, MDP management • Revenue management and inventory management



衣念(上海)时装贸易有限公司

• China
• Wholesale
• 1 - 100 Employee

• Ecommerce Manager

  • Aug 2016 - Feb 2021

  중국 상하이 민항구 ■ Men’s Wear (Plory, Scofieldman) Online Channel Marketing & Sales • China Top3 online channel sales (T-mall, JD and VIP) • Monthly/Seasonal sales promotion planning for each channel • Revenue management • Inventory management • Development of O2O process • Internet/Mobile UI strategy planning (collaboration with web design) • Brand/ TP(Taobao Partner) management • Guideline establishment of monthly advertisement • Special offers planning for… Show more ■ Men’s Wear (Plory, Scofieldman) Online Channel Marketing & Sales • China Top3 online channel sales (T-mall, JD and VIP) • Monthly/Seasonal sales promotion planning for each channel • Revenue management • Inventory management • Development of O2O process • Internet/Mobile UI strategy planning (collaboration with web design) • Brand/ TP(Taobao Partner) management • Guideline establishment of monthly advertisement • Special offers planning for Chinese Black Friday ■ Online New Business Planning • Online new brand launching proposal preparation • Establishment of launching process in T-mall

• Merchandise Manager

  • Oct 2014 - Jul 2016

  중국 상하이 민항구 ■ Ladies Apparel Product Manager • 'Eland Woman' product planning, market analysis • Strategic product development • Enterprise-wide marketing planning • Product management : Demand forecast, pricing, MDP/inventory management • Global collaboration project management (Gloerall, Lochcarron, Peter Scott) • Launching of the second line for mega shopping store : targeting young age (45% of sales)



(주)이랜드월드

• South Korea
• Staffing and Recruiting

• Merchandise Manager

  • Nov 2010 - Sep 2014

  대한민국 서울 Children's Wear Product Planning Manager ■ Toddler Children’s Wear Product Planning Manager (2013.01~2014.09) • Brand renewal (French → Character collaboration brand) • General management of character clothes & goods : Product planning, MDP management, revenue management and inventory management • New line expansion: Children inner wear line expansion ■ Junior Children’s Wear Product Planning Manager (2011.08~2012.12) • Brand renewal TF (Strategy planning to be… Show more Children's Wear Product Planning Manager ■ Toddler Children’s Wear Product Planning Manager (2013.01~2014.09) • Brand renewal (French → Character collaboration brand) • General management of character clothes & goods : Product planning, MDP management, revenue management and inventory management • New line expansion: Children inner wear line expansion ■ Junior Children’s Wear Product Planning Manager (2011.08~2012.12) • Brand renewal TF (Strategy planning to be specialized in junior denim) • Product management of clothes, planning proposal, MDP management, revenue management and inventory management • Planning of Denim zone for Mega shopping store (30% of sales) ■ Toddler Children’s Wear Product Planning Assistant Manager (2010.11~2011.07) • Homewear launching project : Top/Bottom 2in1 special product planning • Competitor analysis/Market analysis • Stored and released management • Customer FGI

• Project Assistant

  • Jan 2010 - Oct 2010

  대한민국 서울 ■ Sales and VMD project assistant • Competitor analysis/Market research • Customer FGI • Store sales