Setthawut Malee

Assistant Director of E-commerce at At Mind Group of Hotels and Residences
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Assistant Director of E-commerce
      • Feb 2023 - Present

      Pattaya, Thailand

    • Senior Group E-commerce Manager
      • Oct 2016 - Feb 2023

      Pattaya, Thailand Hotel & Residence Properties : Altera Hotel and Residence, Aster Hotel and Residence, Arden Hotel and Residence, Hotel Amber Pattaya, The Grass Serviced Suites, Hotel Amber Sukhumvit 85, Arbour Hotel and Residence. Job Responsibilities : - The Group Senior E-commerce Manager will execute eCommerce strategy at the cluster and/or hotel level, and ensure that individual hotels are aligning with Hotel Corporate strategies and e-activating all online channels (Brand.com, Online Travel… Show more Hotel & Residence Properties : Altera Hotel and Residence, Aster Hotel and Residence, Arden Hotel and Residence, Hotel Amber Pattaya, The Grass Serviced Suites, Hotel Amber Sukhumvit 85, Arbour Hotel and Residence. Job Responsibilities : - The Group Senior E-commerce Manager will execute eCommerce strategy at the cluster and/or hotel level, and ensure that individual hotels are aligning with Hotel Corporate strategies and e-activating all online channels (Brand.com, Online Travel Agent, eChannels, search engines, and other eMarketing vehicles) to maximize online revenue and profitability. This role will also provide local market insights and recommendations to management and subordinate. - Monitoring on the performance of the online business and working with key people (Merchandise, Marketing, Supply chain, Customer service, Finance) within the organization as well as external third party agencies. - Manage the eCommerce budget by forecasting, setting monthly goals and commercial planning. - Establish and maintain strong relationship with OTA partners by persuading partners to evaluate new strategies in an effort to optimize hotel presence and conversion on third party channels. - Maximizes net revenue contribution through a thorough understanding of market segments and booking channels. Actively participates in total revenue management and evaluation of business opportunities. - Responsible for timely and accurate completion of required reporting, including strategic planning of budget and marketing plans, tracking and analysis of competitive set pricing and yield strategies in collaboration with the DOSM. - Develop and implement digital marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion by work with 3rd party agency to update ads for group offers. Analyze weekly/Monthly reports and identify opportunities to improve performance (SEM & Display).

    • Cluster Sales Manager (E-commerce)
      • Aug 2015 - Oct 2016

      Ko Samui, Surat Thani, Thailand Hotel Properties : Bhundhari Chaweng Beach Hotel, Bhundhari Spa Resort & Villas Samui, Pariya Resort Haad Yuan Koh Phangan. Job Responsibilities : - Plan and report performance of all online distribution channels including Online Travel Agent (OTA), Hotel website and Booking engine. - Researching online media and identifying opportunities that may benefit the business - Update price, room allotment and content to liaising with PR and Graphic designs coordinators to… Show more Hotel Properties : Bhundhari Chaweng Beach Hotel, Bhundhari Spa Resort & Villas Samui, Pariya Resort Haad Yuan Koh Phangan. Job Responsibilities : - Plan and report performance of all online distribution channels including Online Travel Agent (OTA), Hotel website and Booking engine. - Researching online media and identifying opportunities that may benefit the business - Update price, room allotment and content to liaising with PR and Graphic designs coordinators to maximize our visibility in online channel. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Focusing on competitor’s survey and monitor their movement to plan the right strategy and solution effectively. Show less

    • Assistant E-commerce Manager
      • Sep 2014 - Aug 2015

      Bangkok Metropolitan Area, Thailand Job Responsibilities : - Develop and implement online distribution channels including OTA, Hotel website, GDS and others to expand business and generate more hotel revenue. - Ensures that sales strategies and rate restrictions are communicated, implemented and modified with reporting to Managing Director - Manage rate and inventory manually update in OTA website to ensure all is corrected and effectively. - Work closely with Front office, Financial and Reservation department… Show more Job Responsibilities : - Develop and implement online distribution channels including OTA, Hotel website, GDS and others to expand business and generate more hotel revenue. - Ensures that sales strategies and rate restrictions are communicated, implemented and modified with reporting to Managing Director - Manage rate and inventory manually update in OTA website to ensure all is corrected and effectively. - Work closely with Front office, Financial and Reservation department to solve all problem and booking cases. - Reporting the production Show less

    • France
    • Hospitality
    • 1 - 100 Employee
    • Assistant Sales Manager (E-commerce)
      • Jun 2013 - Aug 2014

      Bangkok Metropolitan Area, Thailand Job Responsibilities : - Manage all distribution channels: OTAs, Hotel Booking Engine and GDS including rate & inventory changes as well as content management to more revenue. - Weekly/Monthly monitor competitive rates and ensure our rates are competitive in the market.  Maintain good relations and participate with existing OTAs on promotions or campaigns to create more selling opportunity via specific promotional plans or market. - Liaise with properties, operations team or… Show more Job Responsibilities : - Manage all distribution channels: OTAs, Hotel Booking Engine and GDS including rate & inventory changes as well as content management to more revenue. - Weekly/Monthly monitor competitive rates and ensure our rates are competitive in the market.  Maintain good relations and participate with existing OTAs on promotions or campaigns to create more selling opportunity via specific promotional plans or market. - Liaise with properties, operations team or another department to overcome any issues including invoice payment, incorrect rate and booking problem for OTA guests. - Supporting the administration and presentation as required from management. Show less

    • Spain
    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • Yield Manager
      • May 2011 - May 2013

      Bangkok Metropolitan Area, Thailand Job Responsibilities : - Develop the commercial agreements of existing contracted suppliers – re-negotiate the rate, inventory, offers, terms & conditions, release periods, marketing contributions, stop-sales etc. - Oversee the delivery & optimization of sales campaigns to increase sales from promotional advertising initiatives. - Research Competitor pricing and control of product portfolio. - Optimize room inventory sales through analysis of supply against consumer demand… Show more Job Responsibilities : - Develop the commercial agreements of existing contracted suppliers – re-negotiate the rate, inventory, offers, terms & conditions, release periods, marketing contributions, stop-sales etc. - Oversee the delivery & optimization of sales campaigns to increase sales from promotional advertising initiatives. - Research Competitor pricing and control of product portfolio. - Optimize room inventory sales through analysis of supply against consumer demand, bookings patterns, geographical markets, local & international competitors, destination events etc. & applying pricing actions on the office, channel & yield margins. - Support implementation of the Companies contracting strategies. - Revision & maintenance of existing agreements. - Provide remote demonstrations with suppliers for extranet usage. - Maintain good relations with in-house departments (marketing, contents, sales, etc). - Provide remote demonstrations with suppliers for extranet usage. - Maintain good relations with in-house departments (marketing, contents, sales, etc). Show less

Education

  • Kasetsart University
    Bachelor of Arts (B.A.), Hotel Studies
    2007 - 2010

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