Seth Shuster
Product Sales and Marketing Manager at Shaggy's Copper Country Skis- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Wilderness/Remote Location First Aid
BSA/BTS Wilderness First Aid Training
Experience
-
Shaggy's Copper Country Skis
-
United States
-
Sporting Goods Manufacturing
-
1 - 100 Employee
-
Product Sales and Marketing Manager
-
Sep 2021 - Present
Digital marketing and demand generation for products and global events. Drive demand generation in support of the sales team through all facets of lead generation including copywriting. Developed the annual campaign marketing plans, and implemented analytical rigor with presentations to leadership. Digital marketing and demand generation for products and global events. Drive demand generation in support of the sales team through all facets of lead generation including copywriting. Developed the annual campaign marketing plans, and implemented analytical rigor with presentations to leadership.
-
-
-
Neuromics
-
United States
-
Biotechnology Research
-
1 - 100 Employee
-
Product Marketing Manager
-
Aug 2020 - Sep 2021
Developed channel strategies, comprehensive product visions, feature strategies, and roadmaps for customer journeys, and product journey KPIs for digital product launches. Developed campaign marketing plans and product roadmaps. Managed and grew social networks for numerous product lines. Worked with team to increase product revenue by over 100% from the previous year. Implemented 13 new products. Developed channel strategies, comprehensive product visions, feature strategies, and roadmaps for customer journeys, and product journey KPIs for digital product launches. Developed campaign marketing plans and product roadmaps. Managed and grew social networks for numerous product lines. Worked with team to increase product revenue by over 100% from the previous year. Implemented 13 new products.
-
-
-
-
Sales and Marketing Ambassador
-
Feb 2015 - Aug 2020
Supported, and executed the field marketing plan to ensure product leadership in respective categories. Supported the overall demand generation plan through all event and customer-centered activities: product events, industry events, and customer engagement channels. Supported, and executed the field marketing plan to ensure product leadership in respective categories. Supported the overall demand generation plan through all event and customer-centered activities: product events, industry events, and customer engagement channels.
-
-
Education
-
2014 - 2018
Northern Michigan University
Bachelor of Science - BS, Economics
Community
