Experience

Freight & Salvage
• United States
• Performing Arts
• 1 - 100 Employee
• Director of Marketing

  • Feb 2023 - Present


Berkeley Repertory Theatre

• United States
• Performing Arts
• 100 - 200 Employee

• Associate Director of Marketing

  • Oct 2018 - Jan 2023

  • Strategize and implement all facets of single-show and subscription marketing campaigns attracting 200,000 patrons and earning $9 million annually. • Administer and reconcile $1.3 million department budget and expenses. • Analyze real-time sales figures and inventory availability with Tessitura CRM software suite to make data based decisions on dynamic pricing, discount offers, and promotional endeavors. • Oversee organizational advertising efforts by conducting research, making media buys, and overseeing the creation and dissemination of hundreds of digital and print advertisements, graphics, and videos each season. • Manage initiatives to identify, cultivate, solicit, steward, and sustain diverse audiences via advertising and co-promotions, special events, and outreach. Show less



Cal Performances

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Communications Manager

  • Feb 2016 - Sep 2018

  • Assisted in developing, coordinating, and executing all subscription and single ticket sales campaigns resulting in revenues over-goal by 2% for 16-17 and just under 1% for 17-18. • Oversaw organizational email communications including the creation and distribution of over 300 emails per year with average unique open rates of 26% and click rates of 2.1%, as well as an annual list growth of 17%. • Project managed the formulation and dissemination of all organizational direct mail efforts including 5 major brochures, 15 event postcards, and a variety of related ancillary materials each season. • Assisted in analyzing and implementing dynamic pricing resulting in nearly $500,000 in additional incremental income over two seasons. Show less



Aurora Theatre Company

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Manager

  • 2012 - 2016

  • Developed and maintained an overall marketing plan and budget. • Devised, implemented, and evaluated all advertising and promotional efforts to drive ticket sales. • Established ticket packaging and pricing strategies. • Planed, designed, and disseminated all marketing collateral and email communications. • Fostered relationships with peer organizations, colleges, and local businesses. • Oversaw all social media marketing opportunities and website content updates. • Developed and maintained an overall marketing plan and budget. • Devised, implemented, and evaluated all advertising and promotional efforts to drive ticket sales. • Established ticket packaging and pricing strategies. • Planed, designed, and disseminated all marketing collateral and email communications. • Fostered relationships with peer organizations, colleges, and local businesses. • Oversaw all social media marketing opportunities and website content updates.



Bloomington Playwrights Project

• Performing Arts
• 1 - 100 Employee

• Marketing and Development Associate

  • 2010 - 2012

  •Developed marketing/outreach campaigns for online, interactive media, and print publications. •Wrote grant proposals for the NEA, Theatre Communications Group, Target, Macy’s and many others. Received 7 grant awards. (The FY2012 grant for the Indiana Arts Commission was selected by Director Bobbie Garver as the quintessential model for FY2013 applicants.) •Aided in development of donor acquisition strategies and implantation of various fundraising vehicles (direct mail, telephone solicitation, E-philanthropy, and special events) for the BPP Annual Fund. Primary two events for 2011 brought in just over 15% of the annual operating budget. Show less



Indiana University

• United States
• Higher Education
• 500 - 600 Employee

• Marketing Fellow

  • 2011 - 2011

  •Assisted in creation of strategic marketing plan for the inaugural season of the Indiana Festival Theatre. Final numbers for percentage of seats filled (67.65%) and average ticket price ($17.82) both exceeded the preseason goals of 65% and $17.00, respectively. •Coordinated and executed multiple outreach events for audience development efforts. •Designed advertising and press materials such as press releases, posters, postcards, and website content. •Aided in routine maintenance of IU Theatre & Drama website as well as assisting in data collection and database management procedures. Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Theatre Producer and Actor

  • 2003 - 2010

  •Co-founded and operated a for-profit theatrical production company. Managed all company aspects including: fundraising, personnel, marketing, financial, and artistic. •Procured private fundraising by leveraging prior accomplishments and marketing themes of productions to specific targeted demographics. •Performed in plays, independent films, television programs, and commercials. •Co-founded and operated a for-profit theatrical production company. Managed all company aspects including: fundraising, personnel, marketing, financial, and artistic. •Procured private fundraising by leveraging prior accomplishments and marketing themes of productions to specific targeted demographics. •Performed in plays, independent films, television programs, and commercials.



Welk Resort Group

• Marketing Agent

  • 2006 - 2007

  •Delivered crucial and effective marketing presentations at contracted kiosks by experimenting with alternate selling approaches. •Persuaded hundreds of costumers to tour property by conveying value and beauty of resort. •Achieved well above average closing percentages throughout tenure with the company. •Delivered crucial and effective marketing presentations at contracted kiosks by experimenting with alternate selling approaches. •Persuaded hundreds of costumers to tour property by conveying value and beauty of resort. •Achieved well above average closing percentages throughout tenure with the company.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Story Analyst

  • 2004 - 2006

  •Wrote concise and organized synopses of scripts, manuscripts and books for possible film development. •Communicated directly with executives recommendations on the material and potential for success. •Multiple scripts with my recommendation went into production. •Wrote concise and organized synopses of scripts, manuscripts and books for possible film development. •Communicated directly with executives recommendations on the material and potential for success. •Multiple scripts with my recommendation went into production.