Experience

Andretti Autosport

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Marketing

  • Jun 2023 - Present



Evolve Transporters

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director, Partnerships

  • Jan 2021 - Jun 2023

  •Cultivated and manage the strategic development of over eighty (80) key partnership accounts and categories across NASCAR, IndyCar, IMSA, SRO, and Porsche •Managed corporate sponsorship activations with IMSA and The United States Auto Club •Identified insights, create a vision, and articulate a strategy on how to approach & grow each partner’s business •Oversaw the preparation of presentations, client recaps, and other materials needed to manage partnerships •Lead and manage business development efforts •Effectively strategized potential client solutions by understanding advertising & marketing channels and new technologies •Lead marketing strategies and implementation surrounding social media, print, and OOH •Guide and support a team of additional partnership managers throughout the organization Show less



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• • Nov 2018 - Jan 2021

  •Managed a remote team that handled all partnership assets, marketing initiatives and hospitality surrounding the NASCAR Xfinity Series and NASCAR Cup Series entitlement deal for Comcast/NBC Universal •Through implementation and development, led Comcast's long-term strategy across marketing, media, digital, social and brand objectives •Drove and measured Comcast's core KPIs throughout primary mediums •Management of Comcast's PR partnerships and media buys •Created and refined long-term strategy and activation of Comcast's partnerships •Lead contractual negotiations and tracking with third party partners Show less

• • Nov 2017 - Nov 2018

  •Manage planning and at-track activation for Series entitlement sponsor (XFINITY) and XFINITY’s status as “The Official Entertainment Partner of NASCAR” •Create and implement client’s NASCAR program strategy and prepare program budgets•Assist with planning, staffing and recapping for Comcast’s “XFINITY Zone” at-track footprint•Oversee execution of NASCAR events, driver appearances and assets at XFINITY retail stores •Plan large tentpole events and coordinate with other agencies, NASCAR reps, drivers, teams, etc.•Assist with NASCAR XFINITY Series Championship program execution; series awards banquets•Cultivate positive team dynamics and foster collaboration within 5 person Comcast NASCAR team•Maintain a thorough working knowledge of the motorsports industry Show less

• • Feb 2016 - Nov 2017

  Account Supervisor in client management, working specifically with the Comcast Business team surrounding their NASCAR and Sports Sponsorship platforms. •Lead on the Comcast Business/NASCAR partnership•Develop and lead B2B efforts with NASCAR/USOC contacts and Comcast Business sales and marketing teams•Lead on business development and lead capturing •Partner with XFINITY/NASCAR team to implement integration and collaboration across all programs•Manage JGR relationship with regards to #19 race activation•Oversee NASCAR hospitality program•Lead integration of Comcast Business across all sports sponsorship marketing efforts, including the PAC process Show less



Kentucky Speedway

• United States
• Spectator Sports
• 1 - 100 Employee

• • Aug 2015 - Feb 2016

  •Developing new sales leads & prospects daily •Generating sales proposals & collateral for potential sponsors•Working on internal sports industry databases to track sponsors in competitor leagues•Participating in new business meetings to learn how to position NASCAR to potential prospects•Responsible for generating new business revenue through facility rental and sponsorship•Creating and activating corporate events utilizing facility assets

• • Apr 2014 - Aug 2015

  •Manage corporate client activation for Kentucky Speedway’s NASCAR Series •Manage details of client activation including inventory layouts and certificates of insurance•Assist in overseeing fulfillment of corporate hospitality and partnership assets•Supervise all Midway display layouts, load-in/out logistics, and direct interaction with vendors•Conduct daily cold calls to prospective corporate cliental •Responsible for generating new business revenue through facility rental•Develop and manage special events and facility rentals Show less

• • Sep 2013 - Apr 2014

  •Supervise daily Customer Service Representatives•Manage Ticketmaster Archtics and Ticketmaster Host software•Launch daily financial reports utilizing Ticketmaster Host software and Excel•Conduct daily phone calls to prospective and current clientele•Oversee daily sales transactions within the box office and online•Develop sales techniques, incentives and promotions to increase revenue•Oversee day of event staff and train new employees on Ticketmaster software•Provide adequate customer service to clients Show less

• • Jul 2013 - Aug 2013

  • Conducted 50+ cold calls a day to prospective clients• Oversaw the mailings of season ticket books and camping credentials• Conducted inbound sales to clients using Tickets.com software

• • May 2013 - Jul 2013

  • Conducted 50+ cold calls a day to prospective clients • Oversaw the mailings of season ticket books and camping credentials • Directed inbound sales to clients using Tickets.com software• Developed cold calling techniques



Defiance College

• United States
• Higher Education
• 100 - 200 Employee

• Resident Assistant

  • Jan 2010 - Jan 2011

  • Responsible for the resident hall buildings on campus • Responsible for student safety and well-being • Assisted students with issues pertaining to school and personal life • Responsible for the resident hall buildings on campus • Responsible for student safety and well-being • Assisted students with issues pertaining to school and personal life