Experience

Ariosa & Company
• United States
• Mechanical Or Industrial Engineering
• 1 - 100 Employee
• Journeyman

  • Nov 2019 - Present


Shirt Savers, LLC

• Founder/Owner

  • 2005 - 2011

  My partner and I created Shirt Savers, a new consumer product we conceptualized, manufactured, patented and brought to market. Shirt Savers was designed to care for shirts, sweaters and other tops, eliminating "shoulder bumps" caused by hangers. Shirt Savers is inexpensive, easy-to-use, high quality and something that works with the hangers everyone already has in their closets. We gained tremendous experience and contacts in various industries, from working with design engineers in Texas, to establishing a manufacturing base in China. Shirt Savers today can be found in a number of dry cleaning businesses as a point-of-purchase item or used directly by dry cleaners as added value for their customers. Shirts Savers is also available online at www.shirtsaversllc.com.



MedStar Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Service Line Marketing Manager

  • 2010 - 2010

  • Managed all marketing initiatives for Union Memorial Hospital’s Orthopedics and Sports Medicine, Spine, Therapy and Rehab, General Surgery and Hand service lines • Managed all marketing initiatives for MedStar SportsHealth • Worked directly with service line VPs and all physicians on developing marketing strategy and execution of action plans • Managed online presence, including development of new websites and SEO • Created and managed direct mail campaigns, print advertising campaigns, on-hold messaging and e-newsletters • Conceptualized and executed numerous seminars and special events • Managed numerous team projects with vendors, agencies and corporate marketing



Adelberg, Rudow, Dorf & Hendler, LLC

• Marketing Director

  • 2008 - 2009

  • Implemented numerous marketing, business development, advertising, and public relations initiatives as the marketing director for Adelberg, Rudow, Dorf & Hendler, LLC • Created and managed firm marketing budget of $250K • Headed Practice Development Committee • Increased firm awareness through public relations and social media initiatives • Managed online presence, including development of website, blogs and SEO • Managed firm’s satellite offices • Created and managed collateral materials and external communications (direct mail, industry-specific newsletters, client alerts, etc.) • Created business development opportunities and fostered community relationships for individual attorneys and practice groups • Managed all media buying • Secured numerous television interviews for firm’s attorneys as experts on various breaking news items



Hodes, Pessin & Katz, P.A.

• Marketing Director

  • 1999 - 2008

  • Served as the marketing director for Hodes, Pessin & Katz, P.A. (HPK) • Developed the marketing director position including the processes, policies, etc., to formalize a department • Strategized and supported firm’s growth from 19 attorneys to 60 and from one to five offices • Created, initiated, executed, and benchmarked all marketing, business development, pubic relations and client retention programs • Managed a $500K annual marketing budget, (approximately two and a half percent of the firm’s gross revenue) • Oversaw firm’s satellite offices • Worked with all attorneys and each practice group to on business development plans • Created and managed collateral materials external communications (direct mail, industry-specific newsletters, client alerts, etc.) • Managed firm website, www.hpklegal.com • Managed all media buying • Assisted in crafting RFPs and pitch materials/presentations for potential buyers • Implemented cost effective SEO • Managed all lawyer biographies and online directories • Planned for all trade shows and firm events and provided special events management • Chaired the firm’s Marketing Committee • Maintained firm marketing databases, tracking what worked and what translated into new/return clientele • Handled all firm sponsorships and charitable involvement



Maryland magazine / Mid-Atlantic Country magazine

• Traffic Coordinator / Advertising Services Manager

  • 1996 - 1998

  • Managed advertising relationships with all print advertising clients • Strategized with both the editorial and advertising departments to create the layout for each issue of both magazines • Represented the company at various industry conferences, trade shows and PR events • Managed advertising relationships with all print advertising clients • Strategized with both the editorial and advertising departments to create the layout for each issue of both magazines • Represented the company at various industry conferences, trade shows and PR events