Seth Akenson
Business Development Manager at C.A. Carlin- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
C.A. Carlin
-
United States
-
Consumer Goods
-
100 - 200 Employee
-
Business Development Manager
-
Jan 2020 - Present
-
-
-
Newell Brands
-
United States
-
Manufacturing
-
700 & Above Employee
-
Key Account Manager
-
Sep 2018 - Dec 2019
-
-
-
The Coca-Cola Company
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Business Analyst- Target
-
Nov 2016 - May 2018
-Forecasted, sequenced, maintained and stewarded the Joint Business Plan with the Customer and Coca-Cola’s Target team which included managing over 40 CSD and NCB package groups, over 150M units volume and $390M RSD for Target’s FY17 -Created PPAs, in-depth monthly reporting tools, scorecards and other presentation materials to provide on-going business status updates and make recommendations on forecasted volume, average retails and spend assumptions -Built demand curves by package to be able quickly and accurately forecast package volume both internally and to Target -Uploaded bottler pricing blends for NCB beverages to ensure revenue forecasts were accurate for internal stakeholders Show less
-
-
-
Simek's
-
United States
-
Manufacturing
-
1 - 100 Employee
-
Regional Sales Manager
-
Apr 2016 - Sep 2016
-Responsible for Broker management, budgeting and sales for new accounts and the following existing accounts: SUPERVALU, Certco and Affiliated Foods Midwest -Analyzed Nielsen and IRI data to create an overview presentation that included a compelling selling story of Simek’s strong position in the category and features versus competitive brands -Created in-depth spreadsheet that allowed Simek’s to track case volume by product, by month and by customer to show variance YTD Budget and LY Actual cases -Represented Sales on the Simek’s Leadership Team and attended weekly meetings to review and discuss the business Show less
-
-
-
Acosta
-
Spain
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Business Manager
-
Feb 2014 - Mar 2016
Called on SV for a variety of CPG manufacturers which include but are not limited to: Diamond of California, French's, TATA Global Beverages, King Arthur Flour, Lesaffre, and Clabber Girl.
-
-
Associate Business Manager, SUPERVALU and Nash Finch Accounts
-
Apr 2012 - Jan 2014
Promoted to Associate Business Manager on the Sargento Account: April 2012-December 2012-Manage a multi-million dollar trade budget annually -Effectively communicate Sargento’s strategy to SUPERVALU, as well as Acosta’s downstream associates-Increased pound sales and within 98% ytd budget on the SUPERVALU account in a highly volatile market-Able to add incremental events to drive additional sales and volume by tracking budget and spend-Successfully executed the requirements of 2013 planning within fractions of a percent given by Sargento FoodsAssociate Business Manager for McCain, Ateeco, Talenti, Chungs, Mama Rosie's and Bagelfuls V&V Supremo: December 2012-Present-Coordinate promotional planning for SUPERVALU Corporate and Wholesale regions-Manage Deductions and Spend Show less
-
-
Business Manager Assistant
-
Mar 2011 - Apr 2012
-Instrumental in reducing an overspend within a year by diligently maintaining claims/deductions, as well as the client’s trade management system.-Met or exceeded month end goal for Sargento Foods’ deductions 12 straight months after not attaining it in the previous year.-Responsible for assuring that SUPERVALU hits expected retail price on Sargento items by generating weekly pricing trackers and reporting back to Sargento and the Customer Business Managers.-Effectively communicated and executed ad dates and retails to SUPERVALU through accurate and on time vendor submission forms, as well as contracts.-Assisted in coming within 2.4% of Budget for the FY 2011 Show less
-
-
-
Menards
-
United States
-
Retail
-
700 & Above Employee
-
Sales Associate
-
Sep 2008 - Feb 2011
-Created repeat business and goodwill through courteous and professional customer service. -Generated sales by in-depth product knowledge and courteous salesmanship.-Developed product knowledge through on-the-job experience and self study modules.
-
-
Management Intern
-
May 2009 - Aug 2009
-Planned and facilitated department manager meetings that built competencies of sales associates.-Increased sales by challenging team members to look for opportunities to sell add-on items.-Achieved a thorough understanding of how promotions drive incremental sales and implemented these principles.-Pursued inventory and ad match opportunities that led to improved customer satisfaction.
-
-
-
CROSSMARK
-
India
-
Marketing Services
-
1 - 100 Employee
-
Retail Representative
-
May 2007 - Jan 2008
Represented Fortune 500 companies that included General Mills and Kellogg’s through the following ways: -Constructed Point-of-Purchase displays that allowed for easier shopping for customers. -Prioritized and achieved multiple tasks without direct supervision. -Executed pricing and distribution initiatives that improved sales. -Accomplished multiple resets that enhanced product placement and consumer awareness Represented Fortune 500 companies that included General Mills and Kellogg’s through the following ways: -Constructed Point-of-Purchase displays that allowed for easier shopping for customers. -Prioritized and achieved multiple tasks without direct supervision. -Executed pricing and distribution initiatives that improved sales. -Accomplished multiple resets that enhanced product placement and consumer awareness
-
-
Education
-
Minnesota State University, Mankato
Bachelor's degree, Majors in Management and Marketing; minor in Business Administration