Seth Akenson

Business Development Manager at C.A. Carlin
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Contact Information
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Consumer Goods
    • 100 - 200 Employee
    • Business Development Manager
      • Jan 2020 - Present
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Key Account Manager
      • Sep 2018 - Dec 2019
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Business Analyst- Target
      • Nov 2016 - May 2018

      -Forecasted, sequenced, maintained and stewarded the Joint Business Plan with the Customer and Coca-Cola’s Target team which included managing over 40 CSD and NCB package groups, over 150M units volume and $390M RSD for Target’s FY17 -Created PPAs, in-depth monthly reporting tools, scorecards and other presentation materials to provide on-going business status updates and make recommendations on forecasted volume, average retails and spend assumptions -Built demand curves by package to be able quickly and accurately forecast package volume both internally and to Target -Uploaded bottler pricing blends for NCB beverages to ensure revenue forecasts were accurate for internal stakeholders Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Regional Sales Manager
      • Apr 2016 - Sep 2016

      -Responsible for Broker management, budgeting and sales for new accounts and the following existing accounts: SUPERVALU, Certco and Affiliated Foods Midwest -Analyzed Nielsen and IRI data to create an overview presentation that included a compelling selling story of Simek’s strong position in the category and features versus competitive brands -Created in-depth spreadsheet that allowed Simek’s to track case volume by product, by month and by customer to show variance YTD Budget and LY Actual cases -Represented Sales on the Simek’s Leadership Team and attended weekly meetings to review and discuss the business Show less

    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Business Manager
      • Feb 2014 - Mar 2016

      Called on SV for a variety of CPG manufacturers which include but are not limited to: Diamond of California, French's, TATA Global Beverages, King Arthur Flour, Lesaffre, and Clabber Girl.

    • Associate Business Manager, SUPERVALU and Nash Finch Accounts
      • Apr 2012 - Jan 2014

      Promoted to Associate Business Manager on the Sargento Account: April 2012-December 2012-Manage a multi-million dollar trade budget annually -Effectively communicate Sargento’s strategy to SUPERVALU, as well as Acosta’s downstream associates-Increased pound sales and within 98% ytd budget on the SUPERVALU account in a highly volatile market-Able to add incremental events to drive additional sales and volume by tracking budget and spend-Successfully executed the requirements of 2013 planning within fractions of a percent given by Sargento FoodsAssociate Business Manager for McCain, Ateeco, Talenti, Chungs, Mama Rosie's and Bagelfuls V&V Supremo: December 2012-Present-Coordinate promotional planning for SUPERVALU Corporate and Wholesale regions-Manage Deductions and Spend Show less

    • Business Manager Assistant
      • Mar 2011 - Apr 2012

      -Instrumental in reducing an overspend within a year by diligently maintaining claims/deductions, as well as the client’s trade management system.-Met or exceeded month end goal for Sargento Foods’ deductions 12 straight months after not attaining it in the previous year.-Responsible for assuring that SUPERVALU hits expected retail price on Sargento items by generating weekly pricing trackers and reporting back to Sargento and the Customer Business Managers.-Effectively communicated and executed ad dates and retails to SUPERVALU through accurate and on time vendor submission forms, as well as contracts.-Assisted in coming within 2.4% of Budget for the FY 2011 Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Sep 2008 - Feb 2011

      -Created repeat business and goodwill through courteous and professional customer service. -Generated sales by in-depth product knowledge and courteous salesmanship.-Developed product knowledge through on-the-job experience and self study modules.

    • Management Intern
      • May 2009 - Aug 2009

      -Planned and facilitated department manager meetings that built competencies of sales associates.-Increased sales by challenging team members to look for opportunities to sell add-on items.-Achieved a thorough understanding of how promotions drive incremental sales and implemented these principles.-Pursued inventory and ad match opportunities that led to improved customer satisfaction.

    • India
    • Marketing Services
    • 1 - 100 Employee
    • Retail Representative
      • May 2007 - Jan 2008

      Represented Fortune 500 companies that included General Mills and Kellogg’s through the following ways: -Constructed Point-of-Purchase displays that allowed for easier shopping for customers. -Prioritized and achieved multiple tasks without direct supervision. -Executed pricing and distribution initiatives that improved sales. -Accomplished multiple resets that enhanced product placement and consumer awareness Represented Fortune 500 companies that included General Mills and Kellogg’s through the following ways: -Constructed Point-of-Purchase displays that allowed for easier shopping for customers. -Prioritized and achieved multiple tasks without direct supervision. -Executed pricing and distribution initiatives that improved sales. -Accomplished multiple resets that enhanced product placement and consumer awareness

Education

  • Minnesota State University, Mankato
    Bachelor's degree, Majors in Management and Marketing; minor in Business Administration
    2006 - 2010

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