Seth Siditsky
Digital Marketing Manager at The Watershed Institute- Claim this Profile
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Bio
Mark R. Mulik, PMP
Seth was the business leader for an enterprise project I managed at Advance to deploy an enterprise content management system for photo production and archiving. He was great at setting the tone and making business decisions when the project required them. He is always cool under pressure and never off-balance.
Vincent Velasquez
Working for Seth really means that Seth works with you. He is the type of leader that assigns a project knowing the amount of time and effort its going to take to complete it. He's the first person that put a video camera in my hand as a tool to tell stories. But that meant he assumed the responsibility of seeing me through the process. In a digital-first environment, he is patient for good work but moves quick to encourage innovation. Seth is every bit of the work that he's created himself. But more importantly, his DNA is on the work of so many creating content in the digital world.
Mark R. Mulik, PMP
Seth was the business leader for an enterprise project I managed at Advance to deploy an enterprise content management system for photo production and archiving. He was great at setting the tone and making business decisions when the project required them. He is always cool under pressure and never off-balance.
Vincent Velasquez
Working for Seth really means that Seth works with you. He is the type of leader that assigns a project knowing the amount of time and effort its going to take to complete it. He's the first person that put a video camera in my hand as a tool to tell stories. But that meant he assumed the responsibility of seeing me through the process. In a digital-first environment, he is patient for good work but moves quick to encourage innovation. Seth is every bit of the work that he's created himself. But more importantly, his DNA is on the work of so many creating content in the digital world.
Mark R. Mulik, PMP
Seth was the business leader for an enterprise project I managed at Advance to deploy an enterprise content management system for photo production and archiving. He was great at setting the tone and making business decisions when the project required them. He is always cool under pressure and never off-balance.
Vincent Velasquez
Working for Seth really means that Seth works with you. He is the type of leader that assigns a project knowing the amount of time and effort its going to take to complete it. He's the first person that put a video camera in my hand as a tool to tell stories. But that meant he assumed the responsibility of seeing me through the process. In a digital-first environment, he is patient for good work but moves quick to encourage innovation. Seth is every bit of the work that he's created himself. But more importantly, his DNA is on the work of so many creating content in the digital world.
Mark R. Mulik, PMP
Seth was the business leader for an enterprise project I managed at Advance to deploy an enterprise content management system for photo production and archiving. He was great at setting the tone and making business decisions when the project required them. He is always cool under pressure and never off-balance.
Vincent Velasquez
Working for Seth really means that Seth works with you. He is the type of leader that assigns a project knowing the amount of time and effort its going to take to complete it. He's the first person that put a video camera in my hand as a tool to tell stories. But that meant he assumed the responsibility of seeing me through the process. In a digital-first environment, he is patient for good work but moves quick to encourage innovation. Seth is every bit of the work that he's created himself. But more importantly, his DNA is on the work of so many creating content in the digital world.
Experience
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The Watershed Institute
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United States
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Environmental Services
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2021 - Present
Responsible for the strategy, production and implementation of visual images and video for social media, traditional media and internal signage and displays. As one of the primary brand managers for the organization, I'm working to create a cohesive and consistent message for clean water and a healthy environment for one of New Jersey's oldest environmental organizations. Responsible for the strategy, production and implementation of visual images and video for social media, traditional media and internal signage and displays. As one of the primary brand managers for the organization, I'm working to create a cohesive and consistent message for clean water and a healthy environment for one of New Jersey's oldest environmental organizations.
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Communications and Marketing Strategist, Consultant and Producer
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Jan 2020 - Present
Consult with and coach clients on all aspects of their communications and marketing plan, including idea generation, production, and promotion of visually driven campaigns. Produce digital marketing solutions for nonprofit and commercial clients, including editorial and commercial video content and social media distribution strategies. Developed and evolved YouTube strategy for to maximize audience growth and revenue potential. Created and marketed a first-ever e-commerce solution for a client, enabling them to achieve revenue targets at the height of the local COVID-19 outbreak.
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Advance Local
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United States
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Advertising Services
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300 - 400 Employee
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Director of Multimedia
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Dec 2013 - Nov 2019
Expanded the company's general video viewership growth strategy to include a focus on sponsored programming and repeat viewership. Partnered with local market leadership in hiring of skilled video teams. Fostered diversity, creativity and innovation in video production, including targeted videos for niche audiences on social platforms and the adaptation of new technology (drones, virtual reality and augmented reality) in service of high-quality storytelling. Expanded the company's general video viewership growth strategy to include a focus on sponsored programming and repeat viewership. Partnered with local market leadership in hiring of skilled video teams. Fostered diversity, creativity and innovation in video production, including targeted videos for niche audiences on social platforms and the adaptation of new technology (drones, virtual reality and augmented reality) in service of high-quality storytelling.
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Advance Digital
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Video Strategist
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Feb 2013 - Dec 2013
Developed the company’s first videojournalism strategy. Provided leadership to content, tech, data and revenue teams at corporate level and in 12 markets nationwide to increase video production, quality and viewership. Developed the company’s first videojournalism strategy. Provided leadership to content, tech, data and revenue teams at corporate level and in 12 markets nationwide to increase video production, quality and viewership.
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The Star-Ledger
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United States
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Newspaper Publishing
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200 - 300 Employee
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Managing Editor for Visuals
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2011 - 2013
Managed award-winning photo and video department of 30 people. Lead daily operations and long-term project development for print and online including award-winning video projects "State of Reflection" for the 10th anniversary of Sept. 11 and "Being George" looking at the cutthroat competition to be a George Washington reenactor at the annual crossing of the Delaware in New Jersey.
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Assistant Managing Editor
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2009 - 2011
Created new revenue streams through video sales and production. Video editor on 2011 Pulitzer Prize-winning project, “The Wreck of the Lady Mary.”
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Video Editor
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2008 - 2009
Created and led new department. Trained and managed 15 videojournalists, winning four regional Emmy awards in year one.
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Deputy Director of Photography
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2006 - 2008
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Photo Editor
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2004 - 2006
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Photo Editing Intern
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2003 - 2004
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Freelance Photographer
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Jun 2000 - Dec 2003
Freelance photographer for multiple news agencies, colleges, and other publications. Freelance photographer for multiple news agencies, colleges, and other publications.
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Finger Lakes Times
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United States
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Newspaper Publishing
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1 - 100 Employee
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Bureau Reporter
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May 2001 - May 2002
Bureau reporter in Seneca Falls. Covered local news, features, and politics. Bureau reporter in Seneca Falls. Covered local news, features, and politics.
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Finger Lakes Times
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United States
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Newspaper Publishing
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1 - 100 Employee
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Chief Photographer
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Jun 1998 - Jun 2000
Handled multiple assignments per day. Converted department to digital photography. Handled multiple assignments per day. Converted department to digital photography.
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Education
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2002 - 2003
Syracuse University
Master of Science (MS), Photography -
1994 - 1998
State University of New York at Binghamton
Bachelor of Arts (B.A.), History
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