Experience

Yapı Kredi

• Türkiye
• Banking
• 700 & Above Employee

• Director of Customer and Service Analytics

  • Mar 2021 - Present



Garanti Bank

• Banking
• 1 - 100 Employee

• Distribution Channels Development & Planning Manager

  • May 2016 - Feb 2021

  • Defined the physical channel and footprint strategy of the bank, to reach the optimum distribution of ATMs and branches across Turkey• Managed the annual budget over 100 Mio. TL of branch construction & ATM machine and cabinet costs• Contributed yearly more than 50 Mio. TL of savings on the job through branch and ATM optimization• Ensured that the opening & transport & closure decision-making processes of branches & ATMs carried out with analytical models designed in-house (ATM Optimization & Branch Optimization tools) • Guided the productivity and marketing actions of LOB’s, regions and branches by conducting spatial analysis• Developed SME & commercial customers channel preference data based on the customers’ channel (Branch & ATM & Digital) usage and embedded to branch optimization model.• Coordinated planning, opening and deployment activities with other parties such as Construction, HR, IT, regional offices, branches etc.

• Performance Monitoring & Improvement Systems Supervisor

  • Oct 2010 - Apr 2016

  • Responsible for the design and maintenance of the network sales performance management tool (“Pusula-Compass”) which is the key tool that enables Garanti BBVA to incentivize its workforce to reach targets. • Established Product Target systems for branches and sales teams according to bank sales strategy• Analyzed sales teams’ performances according to LOB’s strategies and establishing systematic infrastructure for monitoring sales teams’ performance.• Coordinated the relationship between LOBs and IT to improve performance system. • Designed and strategized on Cross-Sell project (BBVA), Sell-Earn system for Mass sales force and Customer Lead Lists

• Auditor

  • Jul 2005 - Sep 2010

  • Auditing/evaluating financial centers, business/back office units• Evaluating processes, controls and compliance with bank policies and procedures.• Participate in special reviews and investigations of potential loss or regulatory situations.• Investigating internal or external fraud cases with their causes and consequences, training employees for fraud prevention and preparing reports in order to take necessary actions to minimize fraud losses. • Managing teams and provide leadership in identifying areas of risk and developing cost effective solutions to control issues.Audits Performed :- Garanti Payment Systems (2 times-Team leader and group member) - Human Resources Dpt. (2 times-Team leader and group member- Garanti Bank International – Netherland (Group member)- Garanti Factoring (Team leader)- Foreign Trade and Loans Dpt. (Group member)- Retail & SME Loans Dpt. (Team leader)- Law Dpt. (Team leader)- 12 Branches