Serrene Yap

Program Management - Team Head at Galaxy Entertainment Group
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Contact Information
us****@****om
(386) 825-5501
Location
Taipa, Macao SAR, MO

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Experience

    • Hospitality
    • 700 & Above Employee
    • Program Management - Team Head
      • May 2019 - Present

      Integrated Resort Marketing Management

    • Resort Events - Senior Manager
      • Jan 2012 - Nov 2022

      Reporting directly to Assistant Vice President providing event planning, budgeting and management support; project management in cooperation with various departments to execute events and complete tasks in a timely manner. Manage overall venue production setup and coordinate with various departments from marketing, casino, F&B, retail and legal. Conduct market research and competitor analysis for developing planning reports. Create event content and program for internal/external business units and conduct training/workshops to build team members’ abilities and share work experience and skills. Involved in Galaxy Macau Phase II and Broadway Macau launch event planning & management. Show less

    • Manufacturing
    • 1 - 100 Employee
    • Event and Promotion Manager
      • Feb 2011 - Jan 2012

      Overall responsible for Event Management, Training and Business Development, included planning and production of Events and Promotions; scheduling and conducting training to all sales personals in the group; developing sales opportunities and implementing marketing plans while creating new ideas and talking points for products & campaign. Conduct market surveys and customer feedback on products and services. Managed operational and capital expenditure to ensure the department adhered to budgetary compliance in additional to preparing and managing financial documentation for management. Show less

    • Malaysia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Training and Development Manager
      • Jul 2010 - Feb 2011

      Source for suitable training courses and workshops while developing training programs and material to improve staff product knowledge and develop staffs’ potentials. Conduct orientation for new and existing team members in addition to monitoring and evaluating staff performances through an appraise system. Assist in the recruitment process and interviews as well as dealing with supplier contracts for joint promotions or sponsorship events. Source for suitable training courses and workshops while developing training programs and material to improve staff product knowledge and develop staffs’ potentials. Conduct orientation for new and existing team members in addition to monitoring and evaluating staff performances through an appraise system. Assist in the recruitment process and interviews as well as dealing with supplier contracts for joint promotions or sponsorship events.

    • Malaysia
    • Hospitality
    • 700 & Above Employee
    • Senior Executive
      • Jun 2006 - Jul 2010

      Event planning and proposal preparation includes budgets and promotion plan. Organize events and entertainment for both gaming and non-gaming properties (including stage production, choreography, image design, sourcing talents and handling performers). Managing event venues such as arena with more than 5,000 seats, shopping mall and amusement park performance stage. Solicit potential event agencies, promotion partners and sponsors. Identifying, reviewing and implementing improvement programs to meet customer satisfaction and standards. Show less

    • Personal Assistant
      • Nov 2005 - Jun 2006

      Reporting to company director providing assistance on administration job and scheduling training programs. Planning and developing sales & marketing opportunities as well as organizing company events, assisting in media or public relations. Conduct research and surveys on human potential for developing training material and journals. Reporting to company director providing assistance on administration job and scheduling training programs. Planning and developing sales & marketing opportunities as well as organizing company events, assisting in media or public relations. Conduct research and surveys on human potential for developing training material and journals.

Education

  • INTI
    Bachelor of Finance, Banking, Corporate, Finance, and Securities Law
    2001 - 2005

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