Serina Siu

Director of Events at Rotman Commerce Students'​ Association
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Native or bilingual proficiency
  • Cantonese Professional working proficiency
  • Mandarin Limited working proficiency

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Credentials

  • Grade 8 Piano
    ABRSM
    Jan, 2015
    - Nov, 2024
  • Grade 5 Violin
    ABRSM
    Jan, 2014
    - Nov, 2024
  • Grade 6 Piano
    ABRSM
    Jan, 2011
    - Nov, 2024
  • Grade 2 Piano
    ABRSM
    Jan, 2010
    - Nov, 2024
  • Grade 4 Piano
    ABRSM
    Jan, 2010
    - Nov, 2024
  • Grade 5 Theory of Music
    ABRSM
    Jan, 2010
    - Nov, 2024

Experience

    • Canada
    • Political Organizations
    • 1 - 100 Employee
    • Director of Events
      • Feb 2023 - Present

    • EDI Committee Member
      • Jun 2022 - Present

      • Established initiatives for EDI portfolio, facilitated blind hiring within RCSA, undergone EDI training• Coordinated with other student organizations to host various cultural mixer events• Managed social media platform (Instagram @peopleofrc) increasing student engagement by 33.2%• Created informative and culturally inclusive content using Canva• Executed outreach program to all Rotman Commerce students with focus groups and surveys

    • Marketing Assistant
      • Aug 2022 - Present

      • Handled e-commerce website, created product listings, improved brand image • Professionally handled customer relations and feedback to build and maintain customer loyalty • Working quickly and efficiently under tight timelines to ensure customer satisfaction • Handled e-commerce website, created product listings, improved brand image • Professionally handled customer relations and feedback to build and maintain customer loyalty • Working quickly and efficiently under tight timelines to ensure customer satisfaction

    • Commercial Photographer Intern
      • May 2020 - Jul 2020

      • Took full creative control on the photography concept of new jewelry line • Edited product photographs using Adobe Lightroom • Took full creative control on the photography concept of new jewelry line • Edited product photographs using Adobe Lightroom

  • HKDebutante
    • Hong Kong SAR
    • Co-founder, Head of Marketing & Event Coordinator
      • Jun 2019 - Jun 2020

      • Organized a fundraising charity ball event that donated over HKD$200,000 (35,000 CAD) to charity • Managed event staff and aided to performers and audiences needs • Designed e-tickets, souvenir bookmarks, logo stickers, display notice, menu cover, photobooth backdrop, stage backdrop and website design using Adobe Illustrator and Photoshop • Promoted our non-profit organization on RTHK (Radio Television Hong Kong) • Successfully resolved conflict in a fast-paced, dynamic environment • A warded King George V School 96th Annual Speech Day Lion’s Award (given for exceptional examples of achievement and endeavour)

Education

  • University of Toronto
    Bachelor of Commerce - BCom, Management Specialist, Focuses in Marketing, Strategy & Innovation with a Minor in Economics
    2021 - 2025
  • King George V School
    International Baccalaureate Diploma, 41/45
    2014 - 2021

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