Serina Siu
Director of Events at Rotman Commerce Students' Association- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Professional working proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Credentials
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Grade 8 Piano
ABRSMJan, 2015- Sep, 2024 -
Grade 5 Violin
ABRSMJan, 2014- Sep, 2024 -
Grade 6 Piano
ABRSMJan, 2011- Sep, 2024 -
Grade 2 Piano
ABRSMJan, 2010- Sep, 2024 -
Grade 4 Piano
ABRSMJan, 2010- Sep, 2024 -
Grade 5 Theory of Music
ABRSMJan, 2010- Sep, 2024
Experience
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Rotman Commerce Students' Association
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Canada
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Political Organizations
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1 - 100 Employee
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Director of Events
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Feb 2023 - Present
− Manage a budget of ~$65,000 CAD, ensuring the allocation of funds for various initiatives, including academic resources, professional development opportunities, and engaging social events to foster a sense of community among 3,000+ Rotman Commerce students− Plan to execute 20+ events during the academic year attracting 50 students per event, resulting in a projected total of 1,000+ student engagements− Consult with executives and university administration to collaboratively provide solutions to student concerns Show less
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EDI Committee Member
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Mar 2022 - Apr 2023
− Established initiatives for EDI portfolio, facilitated blind hiring within RCSA, undergone EDI training− Coordinated with other student organizations to host various cultural mixer events− Managed social media platform, increasing student engagement by 33.2%− Created informative and culturally inclusive content using Canva− Executed outreach program to all Rotman Commerce students with focus groups and surveys
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FAB Restaurant Concepts
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Canada
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Restaurants
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1 - 100 Employee
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Marketing Intern
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May 2023 - Jul 2023
− Edited photos and videos using Canva, Adobe Lightroom and CapCut, contributing to a 400%+ increase in social media user impressions − Developed and produced engaging content across 8 social media accounts, resulting in a 20%+ increase in online engagement − Assisted in the coordination and execution of photoshoots for restaurant interiors, dishes, and special events, leading to the creation of visually captivating assets for marketing use − Edited photos and videos using Canva, Adobe Lightroom and CapCut, contributing to a 400%+ increase in social media user impressions − Developed and produced engaging content across 8 social media accounts, resulting in a 20%+ increase in online engagement − Assisted in the coordination and execution of photoshoots for restaurant interiors, dishes, and special events, leading to the creation of visually captivating assets for marketing use
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JewelleryStory
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Graphic Design
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Marketing Assistant
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Aug 2022 - May 2023
− Managed an e-commerce website, creating 70+ product listings and ensuring accurate product descriptions, resulting in a 15%+ increase in online sales − Skillfully managed customer relations and feedback, maintaining a 90% customer satisfaction rate through prompt responses and issue resolution − Consistently met tight deadlines, ensuring efficient order processing to meet customer demands − Managed an e-commerce website, creating 70+ product listings and ensuring accurate product descriptions, resulting in a 15%+ increase in online sales − Skillfully managed customer relations and feedback, maintaining a 90% customer satisfaction rate through prompt responses and issue resolution − Consistently met tight deadlines, ensuring efficient order processing to meet customer demands
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Reliq
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Netherlands
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Commercial Photographer Intern
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May 2020 - Jul 2020
− Took full creative control on the photography concept of new jewelry line − Edited product photographs using Adobe Lightroom − Coordinated and executed photoshoots with models to create aesthetically pleasing marketing materials − Took full creative control on the photography concept of new jewelry line − Edited product photographs using Adobe Lightroom − Coordinated and executed photoshoots with models to create aesthetically pleasing marketing materials
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Co-founder, Head of Marketing & Event Coordinator
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Jun 2019 - Jun 2020
− Successfully organized and executed a fundraising charity ball that raised over $35,000 CAD in donations for charitable causes, showcasing strong event management and fundraising skills − Designed a wide range of promotional materials using Adobe Illustrator, Photoshop and Canva, resulting in visually appealing and cohesive branding − Received the King George V School 96th Annual Speech Day Lion’s Award in recognition of exceptional achievements and endeavors − Successfully organized and executed a fundraising charity ball that raised over $35,000 CAD in donations for charitable causes, showcasing strong event management and fundraising skills − Designed a wide range of promotional materials using Adobe Illustrator, Photoshop and Canva, resulting in visually appealing and cohesive branding − Received the King George V School 96th Annual Speech Day Lion’s Award in recognition of exceptional achievements and endeavors
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Education
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2021 - 2025
University of Toronto
Bachelor of Commerce - BCom, Management Specialist, Focuses in Marketing, Strategy & Innovation with a Minor in Economics -
2014 - 2021
King George V School
International Baccalaureate Diploma, 41/45
Community
