Serhii Tsyhikalo
Founder / Leader at seoshnik.com.ua at seoshnik- Claim this Profile
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Bio
Credentials
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Python basic course
IT Education Academy (ITEA)Jul, 2021- Sep, 2024 -
Training courses for SEO and website promotion
SEO AcademyJun, 2019- Sep, 2024 -
Certified developer of mobile applications on the Android platform.
Web AcademyMay, 2018- Sep, 2024 -
Front-End programming courses for websites and applications.
Web AcademyMay, 2017- Sep, 2024
Experience
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seoshnik
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Ukraine
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Advertising Services
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1 - 100 Employee
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Founder / Leader at seoshnik.com.ua
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May 2020 - Present
A full range of digital marketing services for sites from the CIS countries and abroad: Seo promotion, contextual advertising, SERM, Linkbuilding, SMM, content management and many other scary words. Contact the specified contact information for advice and if you show interest, we provide a free brief, which includes a comparative analysis of the current quality indicators of the project with competitors in the business sphere. In a personal meeting, we will analyze the main mistakes in optimizing the site and advertising accounts and help you build a strategy to eliminate them. We offer many years of experience and a team of people from the top marketing agencies in Kiev who have come together to provide effective services at affordable prices. "Your personal Seoshnik" is always at hand - we work on 23/7 (you still need an hour for lunch), we provide consultations and reports on work at any time of the day by telephone. Every month we prepare a detailed documentary report on the work done and share the statistics of the results. Everything is transparent and available for online control. Call, write, leave applications now, until your competitor has done it =) Show less
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SEO-Studio
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Team Lead
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May 2019 - May 2020
Management of the promotion department - selection and management of personnel: Interviewing candidates, distributing projects, setting and monitoring tasks, training personnel, strategic planning of employees' work on project development; Sales of SEO services for website promotion - direct participation in negotiations with clients, authoring commercial proposals, calculating the development potential of projects and the budget for promotion, analytics of competitors in the market, training the sales department, work on improving the presentations of the product being sold; Development of a methodology for conducting work on projects - the author's approach to filling out working documentation and creating technical specifications, developing algorithms for calculating the reference budget, searching for customer growth points, selecting donors and structuring promotion work. Research of current promotion methods and implementation of the best solutions in the company's work; Promotion of sites for VIP clients of the company - in constant work from 10 to 15 active projects in the most difficult business segments. A full range of services for the development and marketing of Internet projects. Show less
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Universal Information Technologies LLC UNIT
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Search Engine Optimization Team Lead
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Apr 2018 - Mar 2019
Technical audit of projects - Search and analysis of factors impeding the growth of sites' positions in search results and development of ways to eliminate them; Development of a promotion strategy - A set of measures aimed at improving technical characteristics, improving the quality of UI / UX, increasing indicators of behavioral factors, increasing conversions and increasing positions in organic results; Development of technical specifications - Detailed instructions for the work of third-party performers: programmers, designers, copywriters, link builders; Internal optimization (On-Page SEO) - Creation of project structure and distribution of keywords across pages. Optimization of meta tags, titles and content for the requirements of search engines. Internal page linking - optimal weight distribution in accordance with promotion priorities; External optimization (Off-Page SEO) - Building high-quality link mass with an emphasis on naturalness, bypassing search engine filters by methods of free placement, buying eternal links, guest posting, crowd marketing, agreements with site owners, press releases. Analysis of the link profile of competitors. Search and quality control of donors. Budgeting for promotion. Social factors - Creation and development of company pages in social networks. Increasing the number of subscribers, creating and moderating publications, guest posting, increasing reach and engagement. Internet Marketing - Creation and optimization of advertising campaigns Google Adwords, Facebook, Instagram, YouTube. Advertising budget management, increasing ROI indicators. Increasing sales, generating leads, attracting advertising traffic. Creation of a "sales funnel", remarketing, e-mail newsletters. Online Brand Promotion and Reputation Management (SERM). Show less
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ОВК Комплект
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Ukraine
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Retail
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1 - 100 Employee
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Search Engine Optimization Team Lead
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Jan 2017 - Mar 2018
SEO audit (analysis of strengths and weaknesses) of the site; A full range of external and internal optimization of Internet projects; Creation and implementation of an effective, comprehensive promotion strategy within the Google and Yandex search engines; Compilation and improvement of the semantic core of key queries (working with KeyCollector, Google Adwords, Yandex Wordstat); Analysis of the competitive environment of the required thematic area; LinkBuilding (Link building) - a competent and systematic approach to increasing link weight and mass (manual placement, work with link exchanges); Continuous monitoring of the dynamics of promotion and quick adaptation of the project to changes in external factors (work with Serpstat, SeoBudget, Ahrefs, Google Analytics); Content management - creation, modernization of thematic unique content (texts, images, video, audio). Also control and support of the work of third-party performers; Internet marketing - promotion of resources in social networks, creation of advertising campaigns in Google Adwords and Yandex Direct; Easy self-coding HTML, CSS, JavaScript. Also writing detailed technical specifications for third-party contractors. Show less
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Seomarket
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Ukraine
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Advertising Services
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1 - 100 Employee
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SEO Specialist
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Nov 2016 - Jan 2017
LinkBuilding - a competent and systematic approach to building link weight and mass (manual placement, work with link exchanges); Content management - creation, modernization of thematic unique content (texts, images, video, audio). Also control and support of the work of third-party performers; Continuous monitoring of the dynamics of promotion and quick adaptation of the project to changes in external factors (work with Serpstat, SeoBudget, Ahrefs, Google Analytics); LinkBuilding - a competent and systematic approach to building link weight and mass (manual placement, work with link exchanges); Content management - creation, modernization of thematic unique content (texts, images, video, audio). Also control and support of the work of third-party performers; Continuous monitoring of the dynamics of promotion and quick adaptation of the project to changes in external factors (work with Serpstat, SeoBudget, Ahrefs, Google Analytics);
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SeoProfy
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United States
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Specialist
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Oct 2016 - Nov 2016
LinkBuilding - a competent and systematic approach to building link weight and mass (manual placement, work with link exchanges); Content management - creation, modernization of thematic unique content (texts, images, video, audio). Also control and support of the work of third-party performers; Continuous monitoring of the dynamics of promotion and quick adaptation of the project to changes in external factors (work with Serpstat, SeoBudget, Ahrefs, Google Analytics); LinkBuilding - a competent and systematic approach to building link weight and mass (manual placement, work with link exchanges); Content management - creation, modernization of thematic unique content (texts, images, video, audio). Also control and support of the work of third-party performers; Continuous monitoring of the dynamics of promotion and quick adaptation of the project to changes in external factors (work with Serpstat, SeoBudget, Ahrefs, Google Analytics);
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Darwin Global Partners
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United States
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Specialist
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Aug 2016 - Oct 2016
SEO audit (analysis of strengths and weaknesses) of the site; A full range of external and internal optimization of Internet projects; Creation and implementation of an effective, comprehensive promotion strategy within the Google and Yandex search engines; Compilation and improvement of the semantic core of key queries (working with KeyCollector, Google Adwords, Yandex Wordstat); SEO audit (analysis of strengths and weaknesses) of the site; A full range of external and internal optimization of Internet projects; Creation and implementation of an effective, comprehensive promotion strategy within the Google and Yandex search engines; Compilation and improvement of the semantic core of key queries (working with KeyCollector, Google Adwords, Yandex Wordstat);
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Education
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2006 - 2012
National Academy of the Ministry of Internal Affairs in Kyiv
Master's degree, Law
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