Serhii Motorniy

Senior Marketing and Ads Analyst at RSHB Asset Management
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA
Languages
  • Русский Full professional proficiency
  • Украинский Native or bilingual proficiency
  • Английский Elementary proficiency

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Credentials

  • Уровень владения английским: Начинающий (приблизительно)
    Duolingo
    Apr, 2016
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Aug, 2022
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Aug, 2022
    - Oct, 2024
  • Сертификат специалиста по AdWords
    Google AdWords Certified
    Oct, 2016
    - Oct, 2024
  • Сертификат специалиста по Видео рекламе Adwords
    Google AdWords Certified
    Oct, 2016
    - Oct, 2024
  • Сертифицированный специалист по Google Analytics
    Google Analytics Certified
    Apr, 2016
    - Oct, 2024
  • Сертификат специалиста по мобильной рекламе
    Google AdWords Certified
    Nov, 2015
    - Oct, 2024

Experience

  • RSHB Asset Management
    • Investment Management
    • 1 - 100 Employee
    • Senior Marketing and Ads Analyst
      • Jul 2021 - Present

      Developed and implemented the company's marketing strategy and marketing mix for different ads channel covering all levels of the AAARR funnel Conducted an audit of working advertising campaigns and carried out advertising optimization reducing advertising costs by 18% and increasing conversion to registration by 21%. Increased sales by developing series of letters and automating trigger mailing to new and existing clients Started digital transformation and participated in the optimization of business processes to improve communications between departments Created automated reports with in-depth analytics to improve marketing performance and personalize advertisements more accurately for different user groups and create more accurate remarketing lists for repeat ads and upsells Show less

  • Ipoteca center (mortgage start-up)
    • Moscow
    • Senior Web Analyst
      • Jan 2021 - Jul 2021

      Set up web analytics on the company's website, marked the site with events and through GTM passed over 50 events to GA resulting in better understanding of user behavior Using API GA, Google Ads and Facebook ads with scripts in the R language uploaded raw data to the PostgreSQL database and then built reports in Metabase Automated over 90% of reports for the company ensuring timely delivery and enabling data-based decisions Improved reports and business processes increased company revenues and customer satisfaction Show less

  • CVG Global
    • Moscow
    • Head of preformance marketing
      • Jul 2017 - Jan 2020

      Led a team of 10 employees and increased revenue for the company by 20% and the number of clients by 40% in a year Developed advertising campaigns and strategies for clients in automotive, real estate, insurance, construction equipment, and hospitality industries increasing customer income by 15-30% Managed advertising budgets of more than $100 000 per month Increased reporting automation both for clients and within the department by 75% and performed ad-hoc analysis Negotiated with clients and developed advertising strategy Show less

  • Aweb.ua
    • Ukraine
    • Technology, Information and Internet
    • 1 - 100 Employee
    • PPC Digital Marketing Specialist
      • Apr 2016 - Jul 2017

      My start in digital marketing. Set up google ads campaigns for clients, researched keyword, created ads and extensions, set targeting, uploaded display ads, adjusted and optimized bids, added new ads for A/B tests Set up google analytics for company clients and google ads campaigns, tracked goals and events in Google Analytics; made recommendations to improve the usability of the site (landing page). Enhanced advertising campaigns according to Google Analytics data, conversions, ROI Prepared project and campaigns reports via Google Data Studio and Spreadsheets Show less

  • ЧП "Новый подход"
    • Полтава
    • Аккаунт-менеджер
      • Oct 2015 - Apr 2016

      Аккаунт-менеджер. Продвижение интернет магазинов, информационных страниц, наполнение сайтов Уникальным контентом. Создание интернет-магазинов. Запуска и сопровождение контекстной рекламы Google Adwords Аккаунт-менеджер. Продвижение интернет магазинов, информационных страниц, наполнение сайтов Уникальным контентом. Создание интернет-магазинов. Запуска и сопровождение контекстной рекламы Google Adwords

Education

  • Харьковская Национальная Академия Городского Хозяйтсва
    Специалист, Осветительные установки и источники света.
    2008 - 2010

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